Everything you want to know about Shiseido is here!

I believe that every exquisite beauty who loves Japanese skin care is filled with bottles and cans of Xu Sanduo’s products on the dresser.

　

In fact, "Xu Sanduo" is SHISEIDO, one of the four major cosmetics groups in Neon. Because of its similar pronunciation to "Xu Sanduo", it is called "Xu Sanduo" by many skin care lovers.Speaking of the origin of Shiseido’s name, it is named after "the most precious thing in the Book of Changes", which means praising the virtue of the earth, giving birth to new life and creating new values. This name is the reflection of Shiseido’s corporate image, which combines the aesthetics and consciousness of the East with the technology and business practice of the West, combines advanced technology with traditional ideas, and interprets the implicit oriental culture with western culture. In 1872, Shiseido founded the first western-style dispensing pharmacy in Ginza, Tokyo, Japan. In 1897, the cosmetic water named EUDERMINE was scientifically developed based on western pharmaceutical prescriptions. Because of its liquid color, it is called Shiseido Red Water, which can infiltrate the cuticle of the skin and prevent dryness, thus opening the first page of the development of the cosmetic industry. Until today, this product still uses the improved formula. Since then, Shiseido has been devoted to the research of beauty and hair, and has developed many innovative products and beauty methods.

Brand history

In 1916

one

Shiseido opened its first Shiseido R&D center in Japan, and also opened an independent cosmetics store next to the pharmacy in Ginza, Tokyo. Its interpretation of beauty is unique, that is, it is committed to embracing and redefining beauty from the inside out by discovering new technologies and methods. The developers try to convey the idea that beauty awakens from the five senses. Thanks to this investment, there are now research centers in China, Thailand, the United States and France, and they are also in the leading position in the field of skin care and basic research of dermatology in the world. In terms of product quality, testing and formula, Shiseido has always pursued a high standard position. Any natural ingredients are purified according to the company’s own high standards before being added to the formula. In 2000, Shiseido factory was certified by ISO14001. The company has always responded positively to maintaining environmental awareness.

In 1919

three

In early 1919, Shiseido opened a gallery, which is one of the oldest existing art galleries in Japan, and has held more than 3,100 exhibitions. Shiseido continued to support and cultivate enterprising Japanese artists, many of whom made great contributions to Japanese art later. In the development of Japanese photography art, the founder Fukuhara family is also closely linked with it. In Guachuan, since 1978, Shiseido Art Museum has exhibited a large number of contemporary art and design works collected by Shiseido.

In 1917　

2

At the same time, in order to get more beautiful inspiration, Shiseido seeks beauty and shares beauty in art, and has been committed to cultivating and developing artistic career, thus making products have excellent design quality. Since the founding of the family, the desire to integrate art and science has been particularly strong. Over the years, their great appreciation of European art, culture and design has also been reflected in the image of Shiseido. In 1917, the "seven-color honey powder" was introduced, and the octagonal packaging inspired by decorative art was adopted. This is Shiseido’s first product that allows customers to match according to their skin color, not just whitening. Launched Shiseido’s first real perfume, "Toona sinensis", which was prepared by a Japanese perfumer. Its fragrance comes from traditional Japanese flowers such as camellia, plum and wisteria, and it is packed in high-quality carved glass bottles.

In 1983

one

In 1983, the Huachun Contemporary Poetry Award was held for the purpose of "enhancing the communication power of words to beauty".

In 1986

2

In 1986, Shiseido held an advertising art exhibition at the Paris Advertising Museum. Shiseido’s design works combine Japanese traditional culture with French new art and decorative art, and have unique visual expression, which is appreciated by many French people.

Hua chun

It is interesting to say that Shiseido’s cultural confidence in Hua Chun is far more than that.Shiseido pays attention to the excavation of product culture and regards design as a philosophy, thus challenging its wisdom and soul.Hua Chun magazine is an internal magazine founded by Shiseido. It was once selected as the top magazine in the world. Following the cultural concept of the integration of East and West, Hua Chun has also become the expression of Shiseido’s corporate culture, with far-reaching influence in European countries. That is, after Hua Chun magazine appeared, Shiseido turned its energy to product packaging design, poster design and related design fields, recognizing that high-quality products need corresponding image packaging. "Hua Chun" takes the girl as the main character image in the picture, with prominent Japanese names, romaji’s publication name and issue number on the cover. The layout design of the advertisement has both western avant-garde visual image and Japanese elegant style, which has a very strong influence and a good visual image. However, Shiseido’s Huachun magazine does not focus on its own products, but also pays attention to the development of the whole cosmetics industry, including popular periodicals, magazines, fashion and tourism in Japan and abroad, and also includes articles by famous contemporary writers, which has become the characteristics of Shiseido’s Huachun magazine. [1]　

　

It can be said that Shiseido in my eyes is a brand that combines art, imagination and inspiration. After 150 years of tortuous development, Shiseido has now become the largest cosmetics brand in Asia and has great influence in the international beauty market. [2,3] Today, Shiseido has carefully divided the cosmetics market, created many product branches according to different consumer needs, and formed a perfect brand matrix. From the top brand THE CINZA (Ginza), which contains SHISEIDO’s cutting-edge technology and beauty technology and is only distributed in Japan, to the high-end counter brands CPB (Key to the Skin) and Shiseido (Shiseido) suitable for women with higher economic ability, and then to AUPRES (Aupres), PURE&MILD (Bomei) and URARA (Youlai) for the mass market. In addition to different pricing strategies, Shiseido’s many product branches have different main functions. For example, BIO-PERFORMANCE and BENEFIANCE focusing on anti-aging, WHITE LUCENT focusing on whitening and blemishing, ELIXIR focusing on collagen, etc. With the change of people’s consumption concept and the rise of "other economy" in the cosmetics market, Shiseido has also developed MEN (men’s series) specially for men.Market segmentation has expanded Shiseido’s product coverage in China, met the needs of more consumers, and enabled consumers of different genders, ages and skin types to find the right product among Shiseido’s many brands, which provided an important foundation and guarantee for Shiseido to enter the cosmetics market in China on a large scale. [2]

To put it simply, Shiseido China currently has more than 20 brands, including hairdressing and beauty instrument brands, mainly as shown below.

　

Award-winning research of IFSCC conference

The success of Shiseido is not only related to its strong artistic color and the group’s many brand branches designed for different skin care demands, but also the excellent technology.And this is also the most concerned part of the party, the raw material party and the efficacy party.

How strong Shiseido’s science and technology is, we can directly see its award-winning times in IFSCC. Founded in 1959, the International Federation of Societies of Cosmetic Chemists (IFSCC) is an international organization composed of cosmetic technologists from all countries and regions in the world. Headquartered in new york, it has been joined by 74 countries and regions with more than 16,000 members (from January 2018 to now). Japan officially joined IFSCC in 1962. IFSCC has carried out various activities to improve cosmetic technology and develop safe and practical cosmetics. Among them, IFSCC conference is a large-scale event where cosmetic technicians from all over the world gather to publish the latest research results. The Congress is divided into congress (formal congress) held in even-numbered years of Gregorian calendar and Conference (intermediate congress) held in odd-numbered years of Gregorian calendar. From 1976 to 2019, Shiseido won 28 awards in formal and intermediate conferences. This overwhelming number of awards proves that Shiseido has superb technical strength that other companies can’t match, and directly ranks first in the world in terms of awards.

This is part of the screenshot I took from Shiseido Group’s corporate intelligence website:

　

And the catalogue of more than 600 invention patents is also very attractive?

　

Many of the research contents here have penetrated into the above-mentioned brands. Next, starting from this article, I will give you a detailed description of these brands that embody the core patent or black technology skin care concept. In the first issue, let’s start directly with the brand name Shiseido ~

Four sections of skin care

I have divided our favorite skin care demands into four sections, namely, moisturizing, repairing, whitening and anti-saccharification (anti-aging). Each section has Shiseido’s skin care concept, new ingredients and corresponding star products. You are welcome to help yourself and enjoy eating ~

First, moisturizing

Speaking of moisturizing, I don’t think there is any sentimental brand-Shiseido’s most classic red water (red honey dew essence water) is a more representative product. It was produced in 1897 and is the first product of Shiseido. So far, it has been updated to the eighth generation. The formula is basically a humectant, which is indeed a great breakthrough and cutting-edge product for the cosmetics market a hundred years ago, because pure glycerin will have a more obvious sticky feeling when used on the face, but it will not; Today, with the soaring demand for advanced skin care, this lotion basically does not cover the ingredients that meet its demands, so you can regard it as a high moisturizing lotion or a water-based lotion. There’s something to say here, so don’t underestimate the role of moisturizing! In fact, moisturizing, cleaning and sun protection are done well, and basically skin care is more than half successful, because it ensures the health of the skin barrier and can resist the invasion of photoaging and other harmful factors to a certain extent. When the skin barrier is damaged, you have to cry like a moisturizing ingredient for help. Especially for dry and sensitive skin, moisturizing is an important prerequisite.

Its bottle body is antique, very textured, and it is elegant red, which looks like a symbol of joy, high spirits and good luck in the new year. Shui Yang texture, whether dry or oily, can hold, giving people a moist but not greasy feeling. It is a very well-balanced water in terms of effect and skin feeling. This kind of feeling is like you want to drink a cup of milk tea. You are afraid of the mellow sweetness of 5 cents, and you don’t like the blandness of sugar-free, and it gives you a feeling of "just right" just like 3 cents.My personal experience is as follows: the first snow fell in Jiangcheng in late January, and a few drops of red honey dew were dropped in the air-conditioned room, and then gently massaged and absorbed, so that the skin could feel the tenderness surrounded by moisture, and the skin color would instantly brighten and shine after hydration, even if the essence and cream were no longer applied, it would not be dried. Although the skin color did not change the next morning, the moisture fullness was still online.

　

Second, repair

Repair, a topic that is emphasized every day, are you sure you have done all the repairs? From the end of the 21st century to the present, I have always emphasized the importance of immune barrier with you. Zhihu’s articles "Guide to Selecting Sensitive Muscle Cream" and "Accidental Poxville Scheme" are the best proof. If you don’t know about immune barrier, you can go and have a look at these two articles. You only need to know that Langerhans cells (etc.) are involved in regulating the immune barrier, and β -glucan is the component that promotes its activity. After the immune barrier is repaired, the skin can better resist oxidative stress, inflammatory reaction and even aging. At this time, you may have to ask questions. What does all this have to do with Shiseido?

In fact, over the past 140 years, Shiseido has been trying to find ways from the inside of the skin to enhance the skin’s resistance and ability to overcome problems, including the study of skin immunity. [4]

　

After more than 20 years of joint research with authoritative scientific institutions, they have confirmed the relationship between immunity and skin health. Just as the body’s immune system can protect us from dangerous foreign invasion, skin also has its own immune system, which can resist the increasingly severe environmental threats, various pressures and aging phenomena. When your skin has problems that can’t be cured by any method, it’s time to rebuild your skin immunity! The key is Langerhans cells, which can be called the commander of skin immune system.

　

As one of the immune cells, it is mainly responsible for managing the skin’s defense and self-healing functions.We can understand it as the guardian of the skin against external germs. If there are bacteria or some other immunogenic substances that want to harm our skin, it can raise its shield to meet those cells. Its mechanism is to capture and treat the antigen invading the skin and pass it on to T cells, resulting in an immune response. Human version: It detects substances invading from the outside, and gives a warning to other cells, so that they can play their respective immune functions. When the immunity is high, you won’t notice that it is working. However, when the function of Langerhans cells decreases, the immunity will be weakened, and then the skin will be allergic, inflammatory, aging, dark yellow and so on. Based on this major research and development achievement, it has made "Red Kidney" in the skin care industry today.

　

As the world’s first "immune essence", Shiseido has exclusively developed a heavyweight ingredient that can enhance the function of declining Langerhans cells.ULTIMUNE compound ingredients. It contains β -glucan extracted from baker’s yeast, Bulgarian rose water and Shiseido original moisturizing ingredient Moisturizing Pool, which can enhance the skin vitality of Langerhans cells, strengthen our immune barrier, and make the skin have better defense and compression resistance in the face of external injuries, thus making it less prone to problems such as dryness, pigmentation, wrinkles and relaxation.

I still want to talk about β -glucan here, which is a favorite ingredient of Shiseido Group. Not only Shiseido, but also other brands, such as ISPA and Oprah, can see it. I described it in detail in Zhihu’s article "Accidental pox muscle", which can activate Langerhans cells and induce their local or systemic immune and repair functions. The mechanism is that there are receptors on the surface of Langerhans cells that specifically respond to β-glucan, thus stimulating Langerhans cells and activating immune response. Experiments show that β -glucan can also increase the moisture retention of skin and weaken the damage of surfactant to skin. Improve the renewal speed of stratum corneum; Improve skin tightness; And the efficacy of preventing skin oxidation caused by ultraviolet radiation. This formula not only makes the skin get simple repair, but also protects against all kinds of harmful substances and pressures in advance.

Last year, this classic red kidney product once again ushered in the third generation upgrade, and once again applied the research on the unique perspective of immunology, giving me a bright feeling.What do you say? This time, I actually improved my immunity directly by promoting microcirculation.

Microcirculation refers to the blood circulation of capillary network between arterioles and venules, which is the process of material transport and metabolism between blood and tissue cells. It will affect nutrient absorption, immune response, skin color, body temperature regulation and transdermal absorption, so microcirculation plays an important role in supporting various functions of the skin. Capillary network system, as the final regulating and functional unit of metabolic regulation, is the basis of realizing microcirculation regulation. Once the capillary network is blocked and the immune cells are inactivated, the skin’s immunity will decline, and it is easy to receive external stimuli to cause allergies. In this way, a logical relationship is formed: poor capillary microcirculation → decreased activity of skin immune cells → decreased immunity → stress response to external stimuli: redness, inflammation, etc.; Pushing back and promoting skin microcirculation is equivalent to mobilizing the activity of immune cells and improving skin immunity, so as to better resist external stimuli, such as inflammatory reactions produced by the skin, and then improve redness.

The third generation of red kidney adopts a brand-new red pulse microcirculation technology, which can accelerate the skin microcirculation, strengthen the activity of immune cells, improve our skin’s immunity and resistance to external stimuli. It’s just like when it’s cold, we can accelerate the blood circulation inside the body by doing more exercise, so that the body can be warmed up, and the cold-proof ability will be significantly improved, which is much more powerful than staying in an air-conditioned room and getting warm by external forces! The whole process of "skin care+immunity enhancement" is completed by Langerhans cells and NK cells. Langerhans cells, which I have mentioned to you before, and natural killer cell are also important immune cells in the body. By killing some irritating substances, such as microorganisms (viruses or bacteria) that reduce our immunity, it can participate in hypersensitivity and autoimmune diseases in some cases. We can think of it as a policeman with a gun, who can remove the bacteria or other harmful substances from the outside. In addition, it can repair aging cells and rejuvenate them. These two friends support our healthy skin, so now you can play "cellular immune repair"!

This essence still extends the refreshing skin feeling of the second generation. The translucent gel texture may feel moist at first, but it is quickly absorbed by the skin and then becomes matte. I used it basically without burden last summer. Although denatured ethanol is added to it, the skin will not feel stimulated and dried, and there is still some cool feeling. A few hours after using it, the redness of my face can be gradually calmed down, and the subsequent brushing is also very reassuring and easy, just like taking a dose of cardiotonic in advance, giving me the feeling of "having nothing to fear"? Although this metaphor may be a bit inappropriate, I want to say that its stability and repair effect is really satisfactory.At the same time, this feeling of striving for progress in stability is also reflected in its fundamental point-immunity. I obviously feel that the frequency of my acne has decreased in the future. Is it also a good testimony?

Third, whitening

Speaking of Shiseido’s patented whitening ingredients, I think thrombotic acid +4MSK must sit firmly in the first place in C.

As a matter of fact, Shiseido also has a patented formula about coagulation acid at home, as shown in the following figure [5]. In 1998, Shiseido proved that coagulation acid combined with hyaluronic acid can improve rough and dull skin. However, many documents show that the whitening effect of coagulation acid alone is not obvious, and it may be necessary to use other ingredients to achieve better whitening effect. Its core effect is to dilute the pigment deposition after inflammation.

　

Then there is a lot to say about 4MSK. Shiseido began to study the ingredients against melanin in the 1980s, specializing in whitening for 40 years, and began to study the whitening effect of 4MSK in 1993, and has been creating 4MSK for nearly 30 years. In 2003, 4MSK was certified by the Japanese Ministry of Health and Welfare, and the first generation whitening essence of Shiseido came out. From 2005 to 2019, 4MSK won six Japanese patents. In 2020, the whitening essence-cherry blossom bottle has been updated to the seventh generation. I have to say that Shiseido always surprises us in the times.

Speaking of 4MSK, its structure is similar to salicylic acid. Shiseido Institute found that the whitening mechanism of 4MSK is to inhibit melanin, inhibit the activity of arginase, correct abnormal keratinization (such as inhibiting the differentiation of keratinocytes caused by ultraviolet rays), and metabolize the melanin that has been generated, which is a whitening component with a very complete pathway.

The research on melanocytes shows that it can significantly inhibit melanin production at the concentration of 3×10-4mol/L, and it has full potential compared with the existing whitening active ingredients. Secondly, through in vivo tests, it is confirmed that the test product containing 1-5%4MSK has a concentration-dependent defense effect on pigmentation caused by ultraviolet rays. No abnormal skin phenomenon was found during the whole experiment, so it can be considered that 4MSK is safe and effective as a cosmetic ingredient. The above in vitro studies confirmed that 4MSK has a direct inhibitory effect on the production of melanin, and also has an effect on the proliferation and differentiation of keratinocytes. These two effects have defensive effects on the production and release of melanin, which leads to excessive deposition of melanin in skin. However, the in vivo test results show that 4MSK has excellent defense effect on pigmentation caused by ultraviolet rays, so it is considered that:4MSK can also play a good role in solving the problems of pigmentation, freckles and dullness of skin melanin. [6]

　 　

4MSK is already so strong in theory, but what is the actual effect? Let’s go directly to the seventh-generation cherry blossom bottle to check it.

　

I haven’t used the old cherry blossom bottle before, so I just left it out. In this newly upgraded cherry blossom bottle, although there is no coagulation acid component, the concentration of 4MSK has been fully doubled. With the extract of Pyrola rubra+Potentilla chinensis root extract+vitamin C derivative, the production of melanin can be better reduced. What, didn’t you say all-round whitening? Since 4MSK can brighten the skin and reduce the spots, what should I do with the yellow gas and acne marks left on my face? Don’t be afraid, the product also has a hidden core ingredient to help you solve this trouble-including Tokyo cherry leaf extract (Yoshino Sakura). It has excellent anti-oxidation and anti-saccharification effects, which can better target dullness and yellow gas, and its extra anti-inflammation can also repel acne bacilli and acne marks, so don’t be afraid. Finally, the ace ingredient is sea water fairy extract, and its addition amount is not low, which can also inhibit the front melanin to a certain extent: pro-opioid cortisol (melanin: am I easy? I, so many people want to intercept me, can I quit? ! ), but also can converge the skin and regulate oil secretion. There is less oil on the face, the pores become smaller, the yellow gas is waving, and the clean and white face is just around the corner.

With the whitening blessing of many gorgeous ingredients, it is no wonder that consumers can feel the change of skin color in only 2~4 weeks. Maybe you use too high a concentration of vitamin C and alcohol A, which have strong short-term effects, but the effect of cherry blossom bottles will not drop at all after long-term use, and the most important thing is that they are much milder. The product is still the refreshing skin feeling of Japan, with white emulsion texture and strong ductility, which can be wiped on the face quickly and then absorbed by the skin like water, with pleasant fragrance, giving people a superior skin care experience. In my eyes, this essence is an out-and-out "skin palette" essence. During my short-term use for half a month last year, I first felt that the fragile and sensitive parts around my lips became more uniform. A month later, with strict sun protection, the yellow gas on the face has begun to decrease; After three and a half months, that is, after two empty bottles, the skin color finally began to brighten and whiten significantly, and it also had some extra red repairing effects, which was an unexpected joy.The sense of transparency pursued by the Japanese, that is, the skin color is even, the yellow gas is less, and the white ground is clean. I think the cherry blossom bottle has brought me to it!

Fourth, anti-saccharification

Do you think that the more you eat sweets, the easier it is to get acne? Do you feel that after eating particularly sweet and greasy food, your skin becomes a little darker? When eating more vegetables and reducing carbohydrate intake, do you feel that your skin is lighter? These are all derived from the "saccharification" of the skin.

　

Saccharification reaction, also known as non-enzymatic glycosylation (Neg) reaction, refers to the non-enzymatic condensation reaction between carbonyl groups on reducing sugars (such as glucose) and free amino groups on macromolecules such as protein, lipids or nucleic acids. The stable covalent adducts produced by the NEG reaction are collectively called advanced glycosylation end products (AGEs). When it comes to the harm of saccharification to skin, it mainly causes pigmentation, accelerates aging, activates inflammatory pathways, and causes dryness, which leads to fragile barriers. Therefore, anti-saccharification should be put on the skin care agenda as soon as possible.

Shiseido has been working hard in skin care technology, and this time it is Shiseido Yuewei Zhigan series "Sugar Control Cream" that helps us to alleviate the anxiety of "dessert attack". It adds the extract of Sunrise Honghua and compound plant extract VP8, which can reduce the damage of saccharification and free radicals (oxidation) from the perspective of anti-oxidation and anti-saccharification, and make use of the latest research results of skin neuroscience. Here, let’s start with the achievements of skin neuroscience.

　

This achievement was presented by Shiseido at the annual meeting of global neuroscience in October 2019 and the 44th annual meeting of Japanese research dermatology in November. In this brand-new research, Shiseido put forward the following arguments: 1- Shiseido has established a visualization nerve fiber technology, which can visualize nerve fibers at a depth of 2mm including the deep dermis; 2- Peripheral nerve fibers will decrease with age; 3- Some components (neurons) of peripheral nerve fibers can stimulate fibroblasts to synthesize collagen, thus improving skin elasticity.

　

In the subsequent research, Shiseido tested the efficacy of multiple plants to stimulate sensory neurons, and finally found a variety of plant linking proteins from compositae plants that can activate the growth of sensory neurons, which can act on TRPV1 channels (the Nobel Prize-winning theme came again last year! ), thus activating sensory neurons, so it perfectly connects with the third logic just now. With the regeneration of neurons, it can better stimulate fibroblasts to synthesize more collagen, thus improving skin aging. And this is also the origin of the essence of the rising sun safflower.

　

Safflower extract is a kind of compositae plants. Shiseido research found that it can improve skin quality, and reduce the generation of AGEs to reduce saccharification damage, thus improving the dark yellow, roughness, pores and other problems caused by saccharification, that is, it can achieve anti-aging effect from the perspective of anti-saccharification. As a classic soul formula of Shiseido, VP8 contains the familiar olive oil leaf extract, tea extract, etc. Together, it can effectively delay the skin protein aging and the hardening and fracture of collagen fibers, and reduce the skin fire. Flavonoids and polyphenols contained in VP8 can also play a certain role in antioxidation and anti-saccharification. As I just mentioned in the skin neuroscience, the linked proteins in compositae plants can promote the regeneration of sensory neurons and improve aging, while Yuewei anti-icing cream adopts the latest research of Shiseido, which maximizes the effect of the extract of Safflower Rising Sun and VP8 in promoting the regeneration of sensory neurons and helps us to keep the skin young from the skin neuroscience level. The addition of 4MSK also strengthened the effect of anti-icing and whitening skin.

In addition, the nerve induction based on skin affects the accuracy and speed of skin self-repair.Shiseido has also developed Reneura Technology++™+technology applied to sugar control cream. This technology uses a microsphere powder that can respond to the changes of skin state in real time. Just like monitoring, it uses the nerve induction technology to wrap these skin care ingredients, so that they can take effect slowly and make the product paste have a skin-friendly and clear skin feeling.

The texture of sugar control cream is moist but not greasy, and it is milky yellow ice cream texture. After being absorbed, the skin has a natural luster (not glossy), giving people a feeling of vitality and brightness. When used personally, especially when used together with cherry blossom bottles, the skin permeability and uniformity have been significantly improved, and the yellow gas has dissipated a lot. If you persist in using it for several weeks, the skin still has obvious tension and contraction. Of course, if the skin is tolerant, you should also cooperate with high concentration.

OK, some technologies of Shiseido Group-Shiseido brand in this issue are over. Let’s meet again next time!

References:

[1] Feng Zhongqiang. Enlightenment of Shiseido illustration historical change on contemporary advertising design [J]. Charming China, 2013(32).

[2] Tang Xiaoqing. Analysis of the localization of cosmetic brands oriented by consumer demand-taking Shiseido as an example [J]. Journalism Research Guide, 2020 (19). Doi: 10.3969/j.issn.1674-8883.2020.19.101.

[3] Yan Chang. The development history of Japanese cosmetics brand giant Shiseido [J]. Youth years, 2018(8).

DOI:10.3969/j.issn.1007-5070.2018.08.419.

[4] Overcoming Injury, Tough and Beautiful Shiseido launched the world’s first essence for improving skin immunity [J]. Friends of Health, 2014(12).

[5] Kenji Kitamura, Taiyi Zhongshan. Shiseido Company’s patent on the formula of coagulation acid (continued) [J]. Daily Chemical Science, 1998(5).

Fujiwara, Rumeiko, Sato Jie. Efficacy of potassium 4-methoxysalicylate (4MSK), an effective whitening ingredient [C]. 2010.

　　Xinhua News Agency, Taiyuan, July 3rd (Reporter Liu Xiangxiao, Yuan Xun) A hundred years of struggle has left countless footprints. A "riddled" marching pot, an "earth tool" for emergency crossing the river, and a "special" battlefield award flag … …

　　They tell a touching story, engraved with an indelible spirit.

　　17 special "medals" on the marching pot

　　A marching pot with seventeen iron patches is one of the most striking exhibitions in the Taihang Memorial Hall of the Eighth Route Army.

　　During the Long March, in addition to carrying food, the soldiers of the Red Army Cooking Class also carried all kinds of cooking utensils with them, each with a weight of 30 to 40 kilograms. When crossing the grass, the superior ordered to travel light, and the cooking squad soldiers reduced the pots and pans they carried with them a lot, except for this marching pot — — Even if there is no rice in the pot, you can use it to boil some hot water for everyone to drink.

　　When crossing the grass, the kitchen soldier in front fell down, and the kitchen soldier behind had no time to bury the body of his comrade-in-arms, so he had to endure grief and carry on with this pot.

　　The Eighth Route Army Taihang Memorial Hall exhibited Chen’s marching pot and made 17 patches. (Video screenshot)

　　"After the Long March, many soldiers in the cooking class died, and that pot became the most cherished thing in the hearts of the cooking soldiers." Shi Yongping, director of the Eighth Route Army Taihang Memorial Hall, said.

　　After the outbreak of the Anti-Japanese War, the Red Army led by the Communist Party of China (CPC) was reorganized into the Eighth Route Army of the National Revolutionary Army and went to the anti-Japanese battlefield in North China. This marching pot also followed to the Taihang base area.

　　In 1938, the Eighth Route Army launched an anti-"Nine-way siege" against the Japanese army. Li Huanlan, a villager in Wangjiayu Village, Wuxiang County, Shanxi Province, joined the Eighth Route Army stretcher team that year. Once, when he was rescuing the wounded, he found an Eighth Route Army cooking squad leader who was covered in blood and seriously injured. On his deathbed, the cooking squad leader still clung to a marching pot and refused to let go. He said that this pot is very important. He followed him to climb snow-capped mountains, cross grasslands, boil grass roots and boil belts, which saved many comrades and blocked many bullets for him. He really couldn’t bear to throw it away … … I hope that Li Huanlan’s husband will help him save this pot.

　　Li Huanlan’s husband tearfully agreed to the old monitor’s request and took it back to Wangjiayu.

　　Later, the Eighth Route Army headquarters was stationed in Wangjiayu, and Li Huanlan sent the pot back for the soldiers to continue to use.

　　In the 1980s, this pot, which had made great contributions, was donated to the Taihang Memorial Hall of the Eighth Route Army. Shi Yongping said that there are as many as 17 patches on this wok, just like 17 special "medals".

　　Yellowing "sheepskin buoy"

　　Shilou county, Shanxi, Red Army Crusade Memorial Hall. National revolutionary cultural relics — — A yellowed sheepskin buoy brought people’s thoughts back to 1936.

　　"At that time, Yan Xishan’s troops detained the ferry on the east bank of the Yellow River. The Red Army had no tools, and crossing the river became a big problem." Liu Jian, director of the Shanxi Red Army’s crusade memorial hall, said that the Red Army adopted the old method — — Visit the Yellow River, mobilize the masses and ask them to make suggestions.

　　Some people suggest that you can cross the river by peeling off the sheepskin to make a buoy and putting it under your arm. In order to help the Red Army cross the river, the masses donated their hidden pontoons that were not confiscated by Yan Xishan’s troops, and some ordinary people even brought their own sheep. Within a few days, hundreds of buoys were made, which were the "heroes" of Shilou people who helped the army cross the river.

　　National first-class revolutionary cultural relics exhibited in the Red Army’s crusade memorial hall — — Sheepskin buoy (Photo courtesy of the Red Army Crusade Memorial Hall)

　　At 8 o’clock on the evening of February 20, 1936, the Red Army of the Eastern Expedition began to cross the river. Ren Yongzhong, an old boatman in shilou county, holds a relatively large boat, which can carry more than 100 people at a time. He risked his life to transport the Red Army back and forth many times. After landing, the Red Army quickly attacked the enemy and opened the gap.

　　After sending the Red Army across the river, Ren Yongzhong sent his children to join the Red Army, then sold his boat and went to Shaanxi to take part in the revolution.

　　At that time, it was in the cold winter and at night, and there were large chunks of ice on the Yellow River, so it was very difficult to cross the river. Fortunately, Ren Yongzhong, Bai Ruyao, Xu Maoqian, Qiao Yongsheng and other old boatmen and soldiers worked together to ensure that the Red Army soldiers crossed the river safely.

　　"At that time, many progressive young people in Shanxi followed the Red Army to northern Shaanxi and soon joined the Red Army." Liu Jian said that when the Red Army of the Eastern Expedition expanded 8,000 children in Shanxi, many touching stories of loving the people and supporting the army emerged.

　　A special award flag

　　Stepping into Taiyuan Liberation Memorial Hall, people will always stop in front of a prize flag for a long time.

　　"During the war years, materials were scarce. In order to support the people’s army to win the battle, the people have made great efforts to donate money and materials. " Cao Aijie, a commentator of Taiyuan Liberation Memorial Hall, said that this flag with a red background and a white border was awarded to an army that fought bravely in the liberation of Taiyuan, but the flag surface was made of quilt surface donated by ordinary people.

　　Dianzidi Village, Yangqu County, Taiyuan City is a model village before attacking Taiyuan during the Liberation War. At that time, combat materials gathered from all over the world were continuously gathered here and transported to the front line from here.

　　A prize flag displayed in Taiyuan Liberation Memorial Hall is made of quilt cover. (Photo courtesy of Taiyuan Liberation Memorial Hall)

　　"At that time, ordinary people carried out the door panels at home, and the five-mile-long passages were fortifications built with door panels." Huang Genming, former secretary of the Party branch of Dianzidi Village, said that all the men, women and children in the village went into battle together, and people made room for caves and big kang to actively support the front line.

　　"A cooking monitor gave my grandfather a pair of boots. He said, hometown, give this to you. We are going to town. The next day, after six cooks came back, they didn’t talk on the kang. It was a tragic battle that 130 people were sacrificed that night. "

　　Li Helin, a 90-year-old man from Dianzidi Village, had her husband carrying a stretcher at the front, and she and her parents-in-law took care of more than 20 PLA wounded. "Those are all teenagers and twenties. I picked up the eggs and made bowls of egg soup for the soldiers." Li Helin said.

　　The Battle of Taiyuan lasted for more than six months, with a total of 240,000 people participating in the support, using more than 50,000 animal power and 500,000 door panels … …

　　"These historical objects that have survived all reflect the combat effectiveness and vitality of this people’s army and reflect the will of the people." Ju Wenhui, deputy director and researcher of Shanxi Provincial Archives, said.

　　Cctv news(News Network): Fujian accelerates the optimization and upgrading of industrial chain and digital transformation, vigorously develops strategic emerging industries, builds a new development pattern, and promotes high-quality development.

　　In this new energy vehicle manufacturer in Ningde, Fujian, workers are stepping up production, and most of the more than 10,000 new energy vehicles produced before the end of April will be exported abroad. This year, the foreign orders of this enterprise have increased greatly, especially the new energy vehicles have increased by 30% compared with last year. While the enterprise has increased its horsepower, the local government is busy optimizing and upgrading the industrial chain, and promoting the power controller, battery tray and other related accessories enterprises to land and put into production in Ningde. This month, these accessories can be produced locally. The supply chain has been improved, and the expansion of automobile enterprises has been further accelerated.

　　Build strong chain, complement chain and extend chain. At present, Fujian is stepping up its efforts to upgrade the industrial chain around strategic emerging industries. Xiamen will speed up the construction of innovative laboratories, complete the talent chain and policy chain for the transformation of scientific research achievements, and further enhance the efficiency of the transformation of achievements; Sanming aims at the development needs of industrial chains such as semiconductors and accelerates the expansion of supporting new materials such as graphene; Aiming at the weak links in the photoelectric industry chain, Quanzhou has carried out accurate investment promotion and stepped up the production of supporting enterprises such as LED epitaxial materials.

　　Promote high-quality development in all directions, and the pace of digital industrialization and industrial digitalization in Fujian is also accelerating. Fujian Province is cultivating more than 50 new digital transformation models and new format benchmark enterprises, and more than 10 intelligent manufacturing demonstration factories. The digital transformation and upgrading represented by key industries such as machinery, textiles, shoes and hats, and food is accelerating.

　　This year, Fujian will focus on building a community of innovation chain, industrial chain and talent chain. The R&D investment of the whole society will strive to increase by more than 18% year-on-year, so as to promote the transformation of innovation achievements into real productivity faster, and at the same time promote the development and growth of four national and 17 provincial industrial clusters, providing important support for high-quality development.

Ren Suxi, Li Xueqin, Shi Ce and Wang Zixuan starred in the urban women’s initiation drama "Hometown, Hope that you are well", and the video logged into Tencent is being broadcasted.

The play and I’m fine in a foreign land, which scored 8.1 in Douban two years ago, are a companion piece and the second part of the planned trilogy. However, this time, several starring roles were changed, telling the story of four girls who grew up together. As adults, they went to the north, Guangzhou and Shenzhen, scattered all over the country, but a turning point in their lives made them reunite with their hometown of Chengdu. In the face of their long-lost hometown, they have experienced all kinds of ups and downs, and finally they can find infinite stories of life in their hometown.

In a more straightforward way, not so literary, to briefly introduce the plot is actually the current discussion on the social phenomenon of anti-urbanization.

How can a single woman with high education, knowledge and age choose a big city that she can’t stay in and a hometown that she can’t go back to? What will be discussed and developed in detail? This is what the screenwriter needs to do for everyone. The detailed plot should be slowly realized in the play. Among them, the first thing you can appreciate is Ren Suxi’s excellent acting skills as always. Just right, Ren Suxi’s recent online hot discussion about the post-85 selection of Tsing Yi is still among the best.

Excellent lines, good accents.

With the hit of the series, the film also released a video of a quarrel between Ren Suxi and Shi Ce. Soon, this video was circled on the Internet.

The reason for leaving the circle is very simple. The video doesn’t need to type a line subtitle. The audience can hear what Ren Suxi said clearly and articulate very clearly. Compared with the recent period, people’s ears have been polluted frequently. When they hear the accents of the so-called actors using original lines, Ren Suxi’s mouth is the basic skill of an actor’s lines.

Not only that, Ren Suxi also challenged Mandarin with a little Sichuan flavor this time, which is also known as Trump.

Speaking Mandarin with Sichuan accent is definitely a big challenge for Ren Suxi, a northern girl. Speaking of it, in the eyes of many people, it seems that Ren Suxi, who has filmed a lot of TV dramas about the background of Northeast China, seems to be a girl from Northeast China. But in fact, she was born in Shandong, and she is a serious Shandong girl. This really surprised everyone. It’s really rare for a Shandong girl to slip away from the Northeast at ordinary times, so that everyone has no sense of disobedience at all. Northeast dialect is not difficult to learn, but the suitability of that accent is not easy to grasp. This time, Ren Suxi jumped to Chengdu again. Speaking of Trump, this is what an excellent actor should look like.

The appearance of the four Tsing Yi is also an advantage.

Recently, online discussion has reached the age of 85, who should be the four Tsing Yi? Among them, Zhang Xiaofei, Tanya, Ren Suxi, Rayza and others got a relatively high number of votes, ranking among the best.

Several of them can stand out, on the one hand, naturally because their role types and images in recent years are more in line with everyone’s definition of Tsing Yi; On the one hand, everyone recognizes their acting skills.

Coincidentally, Ren Suxi, who has always been said to be an ugly woman, has become an advantage to her at this age. Some people say that Ren Suxi is like the mainland version of Japanese-winning actress Sakura Ando. Not a stunning beauty, but a mature woman who looks good and looks very intelligent.

Back in the early years, we would laugh at Ren Suxi’s face, which looks like a donkey. However, with the growth of years and age, this long donkey face has not only failed to become a deduction item for her, but has made everyone feel a little wise and wise. This is precisely at different stages of people’s age that people have different views on the same thing. Just as it is difficult for some actresses to be promoted from Xiaohua to Qingyi, it is often because of their faces and looks that their development is limited. When I was a young actor, I was laughed at by everyone, but now I have become a symbol of Ren Suxi’s maturity.

Market demand is rising, and more choices will be made in the future.

With the gradual maturity of the market, the needs of the audience tend to be diversified. The audience no longer blindly want to see those little flowers in modern idol dramas fall in love, but are more tired of being silly and sweet. The market needs some mature female roles to fill the gap. In other words, there will be more and more room for the survival and development of actresses like Ren Suxi. Then, as long as Ren Suxi has excellent acting skills and waits for the right time, she will have her own moment to shine.

　　CCTV News:This morning, Luo Yixiao, a girl with leukemia in Shenzhen, died, and her parents hoped to donate her body and organs. However, the hospital said that Luo Yixiao is an acute lymphoblastic leukemia. In this case, the cornea and various organs cannot be donated for transplantation. Luo Yixiao’s parents decided to donate the child’s body and let medical experts do pathological research to find a cure for leukemia.

△ Luo Yixiao

　　In September 2016, Luo Er’s daughter Luo Yixiao was diagnosed with leukemia; In November, due to several articles by Rolle, the story of Rolle and his daughter was screened in the circle of friends, and the donation of love was like a tsunami. However, it was later revealed by netizens that there was a marketing company behind it, and Rolle had a house and a car. Since then, the Rolle family has been in a public opinion storm.

　　The "Luo Yixiao Event" that has been screened several times.

September 8

Luo Yixiao was diagnosed with leukemia.

Rolle began to record her daughter’s medical treatment process on WeChat, and every time after that, "the number of related articles was only a few hundred and thousands".

November 23 rd

Luo Yixiao was sent to the intensive care unit.

"Tens of thousands of dollars a day" made Raul feel panic for the first time.

△ Rolle

November 25th.

"Luo Yixiao, stop for me" began to screen.

　　After consulting with his old friend Liu Xiafeng, Rolle decided to push Rolle’s article in the WeChat public account "P2P Observation" of "Little Copper Man". Every time the reader forwards it, the "Little Copper Man" gives 1 yuan a smile, and the reward amount reaches the daily limit of 50,000 yuan.

In the early morning of November 30th.

Crazy rewards break through the upper limit of WeChat

　　The article "Luo Yixiao, stop for me" smashed the circle of friends. In just a few days, the reading volume was close to 100 million. In the early morning of November 30, the amount of appreciation exceeded 1 million yuan in just one hour, breaking the upper limit of appreciation set by WeChat. Fifty minutes later, at 1: 20, the appreciation came again, with a total amount of more than 2 million yuan.

On the afternoon of November 30th.

Netizens questioned and the hospital announced the expenses, and public opinion quickly fermented.

　　Some netizens opened the property under Raul’s name — — In addition to three properties in Shenzhen and Dongguan, there are two cars and an advertising company. Shenzhen Children’s Hospital also announced the cost of treatment, but it paid 30,000 yuan. Public opinion is rapidly fermenting.

December 1 ST

Wechat donation returned in full.

　　Shenzhen Civil Affairs Bureau, Luoer, Xiaotongren Internet Finance Company and Tencent issued a joint statement: all the appreciation funds of 2626919.78 yuan were returned to netizens in the original way.

　　The ups and downs of the circle of friends charity temporarily came to an end, however, the pain of the Rolle family did not stop.

December 4th.

The house should be left to the son.

　　In an interview, Raul said that the house in Shenzhen should be left to his son, one in Dongguan belongs to his wife now, and the other is for his retirement. Raul’s "frankness" once again detonated public opinion.

　　On the evening of December 14, "Luo Yixiao, you give me a resistance" On the evening of December 14, Raul once again posted a message on her daughter’s illness in a circle of friends. The article was titled "Luo Yixiao, you give me a resistance". He said in the article that his daughter has been in the intensive care unit for 22 days. During these 22 days, she hardly ate or drank. At the end of the article, Raul also exposed his daughter’s latest treatment expenses, which cost 280,000 in 37 days.

December seventeenth

Luo Yixiao suffers from hemophagocytic syndrome again.

　　Her father said that she only accepted judicial investigation. On December 17th, the 101st day after Luo Yixiao was admitted to the hospital, her condition was still not optimistic. Besides leukemia and organ infection, she also found hemophagocytic syndrome, and her condition was more complicated. Regarding some questions on the Internet, Rolle said that he is only willing to accept the investigation of the judicial organs at present.

December 24th

Luo yixiao died

　　Charity rules can be discussed, but love can’t be doubted.

　　The "Luo Yixiao Incident" is the focus news of the network this year, and the public opinion dispute is also very big. The main viewpoints are divided into two factions. One group thinks that Luo Yixiao’s father, Raul, conceals his personal property, has many properties under his name, and has the ability to bear his daughter’s medical expenses. In this case, asking for help through the Internet is suspected of fraudulent donation, not to mention that he also cooperates with a company, which is also suspected of hype marketing; The other school thinks that although Raul didn’t explain his property status when asking for help, it is true that his daughter Luo Yixiao suffers from leukemia, and individuals have the right to ask for help through the Internet, which does not violate the spirit of the new charity law implemented on September 1.

　　The controversy itself even exceeded the public’s concern about Luo Yixiao’s illness. The reason why the degree of attention is so high reflects people’s sensitivity and anxiety about fraudulent donations, and also stems from the anger of many people that their feelings may be manipulated and consumed. However, the controversy itself just shows that in the era of mobile internet, there are fuzzy areas and gray spaces in the rules of fundraising. For example, how to supervise the funds obtained by individuals through rewards or direct help from social media? What is the responsibility of social media platforms? How to truly make the use of funds open and transparent? To put it bluntly, how to prevent scammers from catching a ride on Internet charity? In the "Luo Yixiao incident", the reward funds were finally returned by the original way. Although this is a way to calm the dispute, it is not the fundamental solution to the problem.

　　In addition, the information dissemination mode of social media provides powerful mobilization ability for help seekers, and its explosive power is amazing. Raul received more than one million reward funds in one day. This mobilization ability also provides the possibility for manipulating public emotions and consuming public feelings, and even plays the role of an amplifier.

　　Today, Luo Yixiao has left, which is undoubtedly a heartbreaking news. When we bid her farewell, we should try our best to let these disputes subside with her departure. At the same time, more importantly, the whole society should put aside disputes and reach a consensus on charity in the era of social media, so that the sun shines into the gray area and there are clear rules to navigate in the fuzzy space. Otherwise, the next "Luo Yixiao incident" may be hard to avoid. For the public, despite the controversy, the heart of kindness and compassion cannot be discounted. Charity rules can be discussed, but love can’t be doubted. Every dispute should be a process of accumulating consensus. Only in this way can the dispute be meaningful.

　　Source: Voice of China, CCTV News

Original Wei Shiwei intelligent things

Aspect: Gree’s "China Mobile Bidding" War! When will prices, patents, and talents dig corners, and when will they be avenged for ten years?

On July 7th, Gree Electric and Chongqing Midea issued announcements one after another last night, questioning and clarifying their "fraud" behavior in the bidding process of China Mobile.

Gree took the lead in publishing "Who is practicing fraud in mobile bidding projects?" at 11: 21 yesterday. "Open letter" refers to the fact that Midea is inconsistent with the facts in the mobile bidding project. Nearly eight and a half hours later, Midea released the Clarification on Invoice Information and Technical Parameters of China Mobile Project, responding to Gree’s query.

Since China Mobile Purchasing and Bidding Network released the Announcement on the Handling Results of Negative Behavior of Zhuhai Gree Electric Co., Ltd. on June 1st, the incidents of "fraud" between Gree and Midea around the procurement projects of both parties have continued to ferment.

Wisdom systematically combed the incident of Gree and Midea, and refined two important time nodes: First, China Mobile disclosed Gree’s "fraud", and Gree responded that the confrontation between the two sides was ready; Second, Gree directly named the surname and questioned the beauty, and the response of the beauty pushed the battle between the two sides to a climax.

Who is right or wrong in this bidding "tearing" war? As the two giants in the field of household appliances in China, the recent bidding events of two major manufacturers are only an opening to make the competition contradictions between the two sides public.

In fact, there has never been a shortage of quarrels between Gree and Midea in terms of market, patents and talents, especially in the two most important HVAC markets. Gree Midea’s revenge has never stopped.

China Mobile disclosed Gree’s "falsification" announcement, and Gree stated its response.

The source of this incident should start from June this year.

On June 1st, China Mobile announced that Gree Electric had cheated in the centralized procurement project of high-pressure centrifugal chillers in China Mobile from 2020 to 2021, and decided to cancel Gree Electric’s bid-winning qualification, and deducted 5 points from the comprehensive evaluation score of centralized procurement of high-pressure chillers, low-pressure chillers and other similar products that Gree participated in in in the next three years.

This means that China Mobile’s two bidding packages with a project scale of about 400 million RMB will all be won by competitor Midea, and at the same time, the "starting line" of bidding scores in the next three years will be 5 points behind.

In fact, this announcement did not immediately attract widespread attention. It wasn’t until January of July that relevant media began to report on this bulletin. The remarks of "Gree’s false standard" were frequent, and the whole home appliance market exploded and became increasingly fierce on the Internet. The rapid fermentation of the news of "false standard" attracted Gree’s attention.

Time advanced to July 4, and Gree finally couldn’t help it. He directly issued a statement to clarify "Shouting".

Gree claimed that a large number of news about Gree’s "fraud" in the bidding was untrue, and explained that the "fraud" mentioned in China Mobile’s bulletin was mainly due to material arrangement errors.

The specific mistake is that the bidders of Gree regional distributor project team sorted out and declared "Huawei Tuanbowa No.8 plot industrial project (Phase I)" won by Gree as "Huawei Tuanbowa No.8 plot industrial IDC project (Phase I)" when submitting the application performance certification materials.

In other words, the material errors of these two projects with only the difference of "IDC" directly made Gree miss the bid package that was about to come to hand. And is this really a material error, or is it intentional? We don’t know yet.

In response to this work mistake, Gree said that the responsible person has been seriously dealt with. At the same time, Gree also specifically mentioned in the announcement that its investigation found that the remarks and behaviors of malicious slander attacks on Gree on the Internet were "made by a certain peer company in Guangdong" and it will reserve the right to pursue its legal responsibility.

Although Gree didn’t explicitly point out who "a certain peer company in Guangdong did", it was also obvious that it was going to throw this "pot" to Midea Company headquartered in Foshan, Guangdong.

At this point, the conflict between Gree and Midea has not been directly put on the table, and the two sides still remain calm, but the undercurrent under the table is ready to move.

Gree followed closely the "falsification" of the disclosure of beauty, and the clarification response of beauty.

The first round of "war" came to an end, but only two days later, Gree once again "raised his gun".

On July 6th, Gree rushed to release "Who is practicing fraud in the mobile bidding project?"? "open letter, began to dig up the old accounts of the United States. Gree mentioned in an open letter that there were two "fraudulent" behaviors in the early stage of Midea’s bidding for China Mobile.

One is "Inconsistent invoice information". Gree said that it found that the invoice information provided by Midea was inconsistent in the information disclosure of "Information Verification of Centrifugal Chillers for High-pressure Chillers" issued by China Mobile on September 5, 2019, and it was inquired in the State Taxation Bureau that "there is no such invoice".

Second, "technical parameters do not meet the bidding standards". Gree pointed out that the early China Mobile bidding "2017-2018 Centralized Procurement Project of High-pressure Centrifugal Chillers" required 2500RT of bidding cooling capacity, but at that time Gree found that the maximum cooling capacity certification of Chongqing Midea AHRI Laboratory was 2200RT, which did not meet the bidding requirements.

Gree found through inquiry that as of February 26th this year, the AHRI official website of Midea did not show the relevant test-bed certificate of China Mobile’s bidding project, and it was not until the end of March that the 3000RT test-bed certificate was added.

In response to the above two questions, Gree said that he had made many feedbacks to China Mobile, but judging from the results, Chongqing Midea not only won the bid many times, but even won the bid only many times.

After this open letter, Gree not only turned the finger of "fraud" to the United States, but also questioned the bidding review of China Mobile from the side.

Eight and a half hours after Gree’s open letter was released, Midea quickly released the Clarification Notes on Invoice Information and Technical Parameters of China Mobile Project in the official Weibo at 19: 51 on the same day, which officially responded to this matter for the first time and for the "last time", directly pushing the debate between the two sides to a climax.

In this note, Midea pointed out that Gree’s doubts about China Mobile’s bidding project were "not true", and said that "the Qing Dynasty cleared itself", and the relevant evidence had already been clarified to China Mobile during the bidding process.

Regarding Gree’s point that the invoice information is inconsistent, Midea’s statement is that the project team members made a clerical error when manually filling in the invoice number, and the original invoice has passed the audit of the on-site auditors at the supplier qualification audit meeting.

As for the problem that Gree pointed out that the technical parameters did not meet the bidding standards, Midea disclosed the relevant AHRI certification and third-party testing report, but did not directly explain why it "failed to meet the bidding requirements" at the time of bidding, and it was not until this year that relevant technical certificates were added.

At this point, we can see that Gree has always taken Gree Electric and Dong Mingzhu from the media as its own positions, and successively exported to Midea and China Mobile, while Midea only responded once in the Weibo account in official website, which seems to be comfortable.

China Mobile, the tenderer of this "debate" between the two sides, has not yet responded to this incident.

Gree’s beauty has been contending for more than ten years.

Gree and Midea are not the first time to provoke a war in the air-conditioning market, among which HVAC is the most important battlefield in the long-term game between the two sides.

It is understood that in 2019, Gree’s main business air conditioning revenue was 138.665 billion yuan, accounting for 69.98% of the total revenue; Midea’s main business HVAC revenue was 119.607 billion RMB, accounting for 42.99% of the total revenue.

Gree and Midea’s wolf smoke are not only ignited in the HVAC market.

According to the report of State Grid, as early as 2009, Gree and Midea had already started a "price war" on air conditioners, from 6.8% discount to 6.5% discount, from "unconditional return of some air conditioners" to sending 100 yuan coupons, and the battle between Gree and Midea around the air conditioner market became more and more fierce.

In addition to the price war, the "struggle" between Gree and Midea is also reflected in technology, talents and patents, which directly leads to the contradiction rising to the situation that the leading bodies tear each other.

In 2015, Dong Mingzhu spoke publicly at the Zhuhai Industrial Transformation Work Conference. In order to obtain Gree’s air conditioning technology, in 2014, "a well-known domestic enterprise" not only tried to recruit Gree’s technical talents, but also brazenly set up the office responsible for poaching outside several bus stops at Gree’s headquarters.

Speaking of this poaching incident, Dong Mingzhu said that "Gree Electric sent someone to beat the other side".

▲ Dong Mingzhu, Chairman of Zhuhai Gree Electric Co., Ltd.

In response to Gree’s "beating", Fang Hongbo, a professional manager of Midea at that time, once responded stubbornly, "Everyone who comes out of Gree will not need beauty".

▲ Fang Hongbo, Chairman and President of Midea Group Co., Ltd.

In addition, from 2008 to 2017, Gree has repeatedly sued the United States around air-conditioning functions, patents and trademarks. Among them, in June 2017, Gree filed a lawsuit in the court, infringing on Gree’s "Refrigeration King" series of air conditioners, infringing Gree’s utility model patent right, and claiming 50 million yuan.

Midea is not idle. After Gree won the case, Midea initiated four lawsuits in Suzhou, Guangzhou and other places, claiming that Gree infringed on its invention patents and utility model patents, and the accumulated claims exceeded 50 million yuan.

Interestingly, in addition to price wars, technology poaching and patent wars, Gree and Midea also "burned" the war into their respective financial reports. Both of them claimed that their central air-conditioning market share was "the first in the market" in the 2019 annual report, and each was king.

It is understood that Gree’s revenue in 2019 was 198.153 billion yuan, a year-on-year increase of 0.02%; The net profit was 24.672 billion yuan, down 5.84% year-on-year. Midea’s revenue in 2019 was 278.216 billion yuan, a year-on-year increase of 7.14%; The net profit was 24.211 billion yuan, a year-on-year increase of 19.68%.

Air-conditioning market crisis behind the mutual tearing war

Behind the tearing war between Gree and Midea, it also reflects that China’s central air-conditioning market has entered a stage of weak development.

Dong Mingzhu publicly said in March this year that Gree’s revenue loss in February this year was as high as 20 billion due to the novel coronavirus epidemic.

We set our eyes on the whole industry. According to the latest data of "Mechanical and Electrical Information Central Air Conditioning Market" published by Mechanical and Electrical Information Magazine, the central air conditioning market in China experienced an annual negative growth for the first time in 2019, and the market showed a sluggish trend in all four quarters, with a year-on-year decline of 3.61%.

This also means that the general trend of continuous growth of China’s central air-conditioning market for many years has gone, and the market winter has arrived.

At the same time, under the influence of Sino-US trade friction, real estate extrusion and the slowdown of macro-economic growth, the central air-conditioning industry has gradually changed from the initial incremental market to the stock market. In addition, the novel coronavirus epidemic has worsened this year, and the market challenges faced by home appliance companies such as Gree and Midea are even more severe.

Under the cover of the cold winter in the whole air-conditioning market, how to seize more market share in the stock market has also become a vital event for all enterprises.

Faced with the concerns about the development of the whole central air-conditioning industry, the "fraud" war fought by Gree and Midea around the bidding of China Mobile is undoubtedly a microcosm of air-conditioning players speeding up fierce fighting and grabbing the market for survival.

Conclusion: the battle for survival of home appliance giants in the cold winter of the market

From the initial price war, patent war, talent grabbing, to today’s bidding competition, Gree and Midea’s air-conditioning market, which is the "enemy", has gradually entered a new turning point.

Under the new industry trend, grabbing more market share in the stock market is undoubtedly an important means to stabilize the position of their respective industries, but what is more important is not only to stabilize the market "throne", but how to seize the opportunity of the times and continuously add value to enterprises through technical means in the environment where technologies such as AI, 5G and Internet of Things are gradually maturing. This is the best way to gain a foothold in the market for a long time.

(This article is the original content of the signing account of Netease News Netease Special Content Incentive Plan [Zhizhi]. It is forbidden to reprint it at will without the authorization of the account. )

Original title: "Behind Gree’s beauty! Detonating old rivals’ old scores of new Chou He.

Hou Jiayi.

After the Tokyo Olympics was postponed, the Olympic flame has been placed in a "secret location" for preservation. For those torchbearers of the Tokyo Olympic Games, the dream of passing on the Olympic spirit can only wait for the coming year.

In the waiting crowd, a torchbearer is different. She is not an athlete or a celebrity, and even knows a little about sports itself, but she once occupied the "C" position in the front page news of official website of the Tokyo Olympic Organizing Committee.

The "non-compliant" torchbearer is Hou Jiayi, a 27-year-old girl from China, who went to work in Japan after graduating from American graduate school in 2018. At present, she works as an engineer in a German company in Tochigi Prefecture, Japan.

In an exclusive interview with a reporter from The Paper, Hou Jiayi admitted that she would inevitably feel some regret. However, for this young man, his ambition to connect with the world has only been postponed for one year. "I will be a torchbearer next year."

Hou Jiayi’s countdown clock for Tokyo Olympic Games.

The Olympic flame, so far and so close.

"count down has started again." On April Fool’s Day, Hou Jiayi wrote on her social media, accompanied by a photo of the countdown card, which read "478 days before the opening of the Tokyo Olympic Games" …

Everything seems to be back to the starting point.

Due to the delay of the Olympic Games, the Olympic torch relay scheduled for March 26th was also cancelled. However, the Japanese Olympic Organizing Committee later decided that the flame will be exhibited in Fukushima for one month on April 2-this city that suffered from nuclear disaster is the first stop of the torch relay.

"I saw in the news that the flame will be exhibited in Fukushima for a month, and I felt that I was not far from there, so I drove to see it." Two days after the Olympic flame was exhibited on April 4, Hou Jiayi arrived at Fukushima National Football Center by car for three hours from Tochigi Prefecture.

Like Hou Jiayi, many Japanese people have come here to see the "true content" of the flame. However, in order to avoid crowded people, strict admission measures have been taken in the Flame Exhibition Hall. "I feel that the protective measures here are still in place."

According to the regulations, only six people can enter the museum to watch the flame at a time, and each visitor must keep a distance of more than 1 meter, and stay for no more than 30 seconds. In addition, everyone must wear a mask and disinfect their hands before entering the museum.

"Although 30 seconds feels a little short, it is quite interesting to see the kindling lamp at close range." Hou Jiayi recalled to the The Paper reporter the scene at that time. "Many local people in Fukushima went, and it felt good to bring them hope in this form."

As a torchbearer, Hou Jiayi is undoubtedly lucky. Although she just looked at the flame from a distance, she felt the sacredness more closely than most people. However, after three days (7th), the flame exhibition was urgently stopped due to the severity of the epidemic …

In Fukushima, Japan, the 2020 Tokyo Olympic Torch Tour was held. People’s visual map

"One in a Million" China Torchbearer

Hou Jiayi once went to her torch relay. "Each torchbearer is about 200 meters away and needs to run in 3 minutes."

Although it’s only a short distance of 200 meters-the conditions for being an Olympic torchbearer are far more demanding than those for being an Olympic volunteer, and they are often celebrities in sports and other fields in China.

For example, Satomi Ishihara, a Japanese superstar, is the torch ambassador for the Tokyo Olympic Games and will participate in the torch relay.

In contrast, Hou Jiayi, who is also a torchbearer, is neither a Japanese celebrity nor an athlete. According to the incomplete statistics of the Tokyo Olympic Organizing Committee, among the 10,000 torchbearers, about 0.2% are from China.

Then, why was this 27-year-old China girl chosen as the "chosen son" for the torch relay in Japan?

"Maybe I was chosen by accident." Hou Jiayi is very modest about her identity as a "one in a million" torchbearer. She originally wanted to take part in the second leg of the domestic relay in Japan-the Tochigi torch relay in the middle of Honshu Island.

According to the rules of Tokyo Olympic Games, there are many ways to openly recruit torchbearers. For example, you can register directly with the local government, or through Olympic sponsors and insurance companies. In addition, the organizing committee will have its own recommended places.

Hou Jiayi registered with Tochigi County Government. The reason is also very simple. She has worked in a German machinery manufacturing enterprise here for two years. "I work and live here now, and I really want to do something for it."

Therefore, in the column of declaration reasons of Olympic torchbearers,Worked as a volunteer in Sochi and Rio Olympics.Hou Jiayi wrote: "I hope to promote the charm of that beard by becoming a torchbearer." It is precisely this and her experience that BOCOG took a fancy to-promoting local natural and cultural features to Japan and the world..

Hou Jiayi (middle) is a volunteer for the Rio Olympics.

"I was relieved after announcing the extension."

In fact, the torch relay of this Olympic Games was originally "ill-fated"-the torch relay originally planned to be held in Greece was terminated after only one day, and all the performances at the handover ceremony were cancelled. Even the torch was blown out twice by strong winds after arriving in Japan …

Hou Jiayi is very calm about the torch relay under the epidemic situation. She believes that the torch relay should not be carried out under such circumstances. "If I am infected and passed it on to others without knowing it, I personally think it is very unworthy."

Hou Jiayi told the The Paper that it was stipulated in the Torchbearer’s Manual issued to them by the Japanese Olympic Organizing Committee that torchbearers should not wear masks in the torch relay. "When I saw this article, combined with the news at that time, I felt very dangerous."

Later, the Japanese Olympic Organizing Committee changed this rule in an email to torchbearers: The Olympic Organizing Committee said that torchbearers can choose to wear masks if they are worried about the COVID-19 epidemic, and warned everyone to take their own temperature. If it exceeds 37.5℃, they should not participate.

In this regard, Hou Jiayi is still not too optimistic. "The torch relay is two-way. It is not only to convey Japan’s determination to host the Olympic Games to the world, but also to be responsible for its own people. If the epidemic spreads, people should be considered first. "

"So, I feel relieved to announce the extension." Hou Jiayi said bluntly.

Although the desire to participate in the torch relay this year has been dashed, BOCOG assured these torchbearers that they can continue to participate in the torch relay next year. "As far as I know, most torchbearers in Japan are still willing to wait, and so am I.."　

Japanese actress Satomi Ishihara participated in the rehearsal of the Tokyo Olympic torch relay.

"I want to be a bridge connecting the world"

Like most post-90s generation, Hou Jiayi has the unique characteristics of this generation of young people: compared with previous generations, they often have a distinct sense of self and independence, a broader vision and greater ambitions.

Hou Jiayi was born in Zhengzhou, Henan Province in 1993. As early as 17 years old, she left home to attend high school in the United States and obtained a master’s degree from Washington University in St. Louis, USA. It is this overseas study experience that makes this China girl attached to the Olympic Games.

Like most American students, Hou Jiayi also hopes to have a "Gap Year" to increase her experience. Therefore, she has been paying attention to various voluntary activities since her freshman year (2013). "This will allow me to understand the cultures of different countries faster."

Just at this time, the Sochi Winter Olympics was recruiting volunteers, so Hou Jiayi signed up and volunteered for three months. She was deeply touched by this Olympic experience. "I think this is not just a sports event, but more an economic and cultural exchange."

Hou Jiayi is in Sochi Winter Olympics.

Although she usually doesn’t pay much attention to sports, Hou Jiayi was shocked by the Olympic spirit. At that Winter Olympics, when Zhang Hong won the first gold medal in the history of the Winter Olympics for China’s speed skating, she couldn’t help being proud and excited.

The Olympic Games has an intangible charm that makes Hou Jiayi very "superior". After that, she once again became a volunteer for the 2016 Rio Olympic Games, and also set up a domestic volunteer organization to help more Chinese who are interested in serving the Olympic Games to realize their dreams.

"When you are a volunteer, someone tells you what help he needs, and then you help him; But as a torchbearer, I think more about what I can do for others, and I may take the initiative to think more. "

Of course, Hou Jiayi is not satisfied with this. She wants to gain rich life experiences through different experiences.

"I hope I can not only become a bridge between Japan and China, but also become a bridge connecting the world."

Recently, many countries around the world have started large-scale vaccination programs, but the global epidemic situation is still grim, and every link of vaccine supply makes governments particularly nervous. On January 8th, the European Medicines Agency (EMA) updated the regulations, allowing the COVID-19 vaccine jointly developed by Pfizer and German company BioNTech to take 6 doses of vaccine per bottle, one more dose than before. This seems to be good news, but the move by pharmaceutical companies to reduce the supply of vaccines has caused a storm.

On December 28th, 2020, in a hospital in Rome, Italy, medical staff prepared for COVID-19 vaccination. Xinhuanet

One bottle =6 doses of vaccine?

Pfizer -BioNtech vaccine is packaged in a small glass bottle, and it needs to be extracted with a syringe when it is injected. When European Medicines Agency（EMA） approved the vaccine in December last year, it stipulated that a bottle should extract 5 needles. According to the British "Financial Times" reported on January 20th, some health professionals have found that there are often extra vaccine liquid left in the bottle. Xinhua News Agency previously quoted the Associated Press as saying that pharmaceutical companies usually inject more vaccines into bottles than needed to ensure that sufficient doses can be provided even if there are losses such as spillage.

Pfizer and BioNtech decided to reduce the number of vaccine bottles shipped to European countries in view of the increase in the dosage that can be extracted from each bottle. According to a statement sent by Pfizer to the Financial Times, the company can make such adjustment because the delivery agreement between the company and governments has always been based on "dose" rather than "vial" quantity.

Drug regulators in the United States and the United Kingdom have also suggested that 6 doses of vaccine can be extracted from each bottle. British supply contracts with Pfizer and BioNTech are also based on dosage rather than vials.

Pfizer also said that it will supply to countries according to the supply agreement and the effective dose label on each bottle of vaccine, and will fulfill its supply commitment according to the existing agreement.

However, for practical operation, this adjustment is not just as simple as changing the dose of each bottle. In order to ensure that 6 doses can be extracted from a bottle of vaccine, medical personnel must use a special "low dead volume syringe".

It is understood that this syringe is specially developed for COVID-19 vaccine. The so-called "dead volume" comes from the gap between the plunger and the needle of the syringe, which will leave a small amount of vaccine liquid, while the low dead volume syringe can reduce the amount of vaccine left.

But even if this syringe is used, it does not mean that the "complete sixth dose vaccine" can be extracted from a bottle. Medical staff may need to extract as much vaccine liquid as possible from one vaccine bottle, and then combine it with the liquids extracted from other vaccine bottles to form an appropriate dose and inject it into the human body.

However, European Medicines Agency（EMA） expressed its opposition to the practice of "mixed vaccine". The agency warned that if the residual liquid in a single vaccine bottle is less than 0.3 ml after pumping 5 doses of vaccine, it should be discarded together with the vaccine bottle.

On December 27th, 2020, a medical worker was vaccinated with COVID-19 in an infectious disease hospital in Bucharest, Romanian capital. Xinhuanet

Pharmaceutical companies reduce supply and vaccination plans slow down.

Although the EU allows one more dose of vaccine per bottle, the actual landing is not easy. After the vaccine supplier announced a reduction in delivery, health officials across Europe warned that the change in delivery prevented them from completing the vaccination schedule set at the beginning of this month and carrying out the first vaccination for enough people.

The health department in Hamburg, Germany, said that this change means that the vaccine vaccinated now is about 20% less than before. Melanie Leonhard, head of the department, said that the epidemic situation in this area is getting worse with the further tightening of vaccine supply.

Pfizer -BioNtech vaccine has been widely inoculated in the European Union since December 27th, 2020, but about one third of the EU member states complain about insufficient vaccine supply.

In November last year, Pfizer and BioNTech reached an agreement with the European Commission to supply 200 million doses of COVID-19 vaccine in 2020 and 2021, and the EU has the right to purchase up to 100 million additional doses. It is understood that the vaccine delivery will be carried out in stages to ensure the fair distribution of vaccines within the EU according to the terms of the contract. Vaccines for Europe will be produced at BioNTech’s manufacturing plant in Germany and Pfizer’s manufacturing plant in Puurs, Belgium.

In addition to reducing the supply due to the "six doses per bottle" regulation, Pfizer and BioNTech issued a statement on January 15 this year, saying that in order to achieve the goal of increasing vaccine production, the company changed its production process, which would "temporarily affect" the vaccine delivery progress from the end of January to the beginning of February.

Domenico Arcuri, Commissioner of the Emergency Committee of Covid-19, Italy, said earlier that Pfizer will cut the vaccine dose delivered to Italy by 29% from January 18th, and this situation will continue after this week.

Will the "saved" dose be supplied to developing countries?

The decrease in supply caused by the adjustment of production process, coupled with the impact of the new European Medicines Agency（EMA） guidelines on the dosage of each bottle, has led to increased tension between Pfizer and BioNTech and European governments.

Arcuri said that Italy planned to take legal action against Pfizer "in the next few days". "The vaccination work cannot be slowed down, especially for Italians who have already received the first dose of vaccine."

Some EU member states have called on the EU to take a tough stance against Pfizer and other vaccine suppliers. An EU diplomat said: "We need the European Commission not only to act as a coordinator with pharmaceutical companies, but also to negotiate with them on behalf of 450 million Europeans." The official also said, "Only by taking a tough stance can 70% of adults be vaccinated before summer."

Pfizer and the European Commission held an emergency conference call on January 18th to discuss how to ensure that all countries can extract the sixth dose of vaccine from each bottle and the future production schedule.

In a statement to the Financial Times, the European Commission said that Pfizer and BioNTech "must respect" the vaccine delivery reached with the EU. The European Commission "very much welcomes" the extraction of the sixth dose from a bottle of vaccine, but at the same time emphasizes that it is not allowed to waste any dose or bottle of vaccine.

People familiar with the matter told the Financial Times that according to European Medicines Agency（EMA）’s guidelines, Pfizer believes it is only fair to fulfill its contractual obligations with European countries and supply the remaining doses to developing countries.

1905 movie network news With the grand opening of the 9th Beijing International Film Festival, Alfonso Cuarón, as one of the three filmmakers focused by the "Focus" unit of the film festival, will show two of his works at the film festival. Alfonso Cuarón, who won two Oscars and the Golden Globe Award for Best Director in the United States, is undoubtedly a successful foreign director in Hollywood, bearing the pinnacle of his endless homesickness, and is determined to introduce to the mainland.

Alfonso Cuarón used "Rome" to remember the past honor and set off expectations.

There is no doubt that the two works shown at the Beijing International Film Festival are Alfonso Cuarón’s representative works. Sons of Man and, which are both sci-fi themes, contain Alfonso Cuarón’s thoughts on the future and science, while Rome is the director’s memory of the past. Alfonso Cuarón, who is used to doing a lot of study and research before shooting, was more concerned with inner excavation when preparing Rome. He once said: "This film is to cooperate with my past and face my past directly, which makes me have to explore more private private areas. There are 90% scenes in the film, which have long been invisible in my memory. More directly, in fact, this film is also a process of reshaping self and reshaping collective memories. "

Alfonso Cuarón was born in Mexico City, and he has been in Hollywood for many years. He returned to his hometown of Mexico for filming this time, and reached the peak of his career with "Rome". Up to now, Rome has won 120 awards and nominations, including the Golden Lion Award at the 75th Venice International Film Festival, the best director, the best cinematography and the best foreign language film at the 91st Oscar, as well as many heavy awards such as the british independent film awards, the New York Film Critics Association Award and the Golden Globe Award in the United States. The honorary Rome has also set off the expectations of many film critics and mainland fans.

The picture is simple and magnificent, and the feeling is pleasing to the eye. An epic film praising women.

Alfonso Cuarón, who is always full of all kinds of metaphors in the camera, brings this trait to the extreme in Rome. Rome, which uses black-and-white images and natural lighting effects, can bring the audience a simple but magnificent impression, such as a slowly opening picture scroll. In Alfonso Cuarón’s seemingly restrained but affectionate camera language, this film brings the audience an epic film praising women.

The film tells the story of Cleo, a young maid, who works for the Sophia family who has been separated from her husband for a long time. Cleo and Sophia, two women of different classes, are hurt and betrayed by the other half almost at the same time. In Mexico, which was in turmoil in the 1970s, they seemed to be weak, and faced the hardships of life with tenacity and courage. The whole film is full of strong feminist colors.