Text |Lhoba (LB)Si film and television research group synthesis

What kind of dimensionality reduction will happen when the special effects of film texture are moved to Tik Tok?

On October 31st, Halloween night, Liu Yexi, a virtual beauty blogger who can "catch demons", was born. In 24 hours, the powder rose by more than one million, and in 3 days, it rose by 2.3 million. The first video was more than 2.5 million likes. This young lady Yuan Universe, who debuted at the peak, pushed the creative level of the content industry to a new height with only one video.

In the era when short videos are so involuted, why did Liu Yexi become the brightest star? Did the virtual human’s overnight popularity rub off the heat of the meta-universe, or did it have its own set of logic? Who created her?

In a short period of time, Liu Yexi has opened the door to the new world, and "low-priced versions" are everywhere, and a virtual marketing era belonging to brands is coming!

A video, set up by a virtual beauty expert.

Different from other beauty bloggers, Liu Yexi wrote a sentence on his personal homepage: Liu Yexi, a virtual beauty expert who can catch demons.

Her first debut video is amazing!

This film, which was launched on Halloween night on October 30th, combines suspense+beauty+plot+post-special effects technology, and also introduces the concept of meta-universe in sci-fi movies such as Ready Player One’s Out of Control Player, and deduces a fresh experience when beauty meets meta-universe.

"She" wore long, silky black hair and made up for the mirror like no one was watching, which attracted a crowd of passers-by to take pictures until a child dared to ask, "Are you human?" The wonderful story begins from this.

In the second half of the video, Liu Yexi painted eyeliner for the little boy, as if he had opened his eyes. The little boy saw the ghosts emerging above the crowd. And the people below, don’t know.

Finally, Liu Yexi collected the ghost, and the video ended with a picture that please look forward to, giving people infinite reverie.

The unique charm of ghosts has always been revealed, and the atmosphere of "Ghost Festival" is full. In just over 2 minutes, the virtual person’s design and the world view behind catching demons are fully presented, which makes the audience have a strong interest and want to pay attention to and catch up with what will happen next …

What is amazing is not only the plot, but also the image of the virtual person "Liu Yexi" who is almost the same as the real person.

The back of the long black hair, the pride between the brow and the calmness in the conversation make this not-so-human-flavored woman look extremely different.

In the video, she is made up of the combination of reality and reality, real person tracking and modeling technology. In the interaction with everyone, a fantastic magical world has been created.

Just answer that copy: now, you have seen the world I saw.

The setting of the meta-universe and the movie-level CG have brought huge traffic to Liu Yexi. With only one video, Liu Yexi has become not only the ceiling of the meta-universe, but also the ceiling of the beauty industry.

In the comment area of her debut video, she praised the first place and said: Innovating to a new height in Tik Tok!

Many big V’s have ridiculed: "You do short videos, I quit!" "You are a beauty blogger, I quit!" "The short video is so involuted now" … KOL lamented: "It still takes a month to make each video, and I feel that the meta-universe will be the era of special effects artists, which is too voluminous!"

Virtual human finally got another one that can fight.

Virtual people are nothing new. Before Liu Yexi, the stars in this circle, from Tianyi Luo and Hatsune Miku to A-SOUL, Xingtong and Seven Seas, are accelerating their integration into our lives.

Even after Jackson Yee cooperated with Tmall for three years, Tmall also launched the "second spokesperson"-Jackson Yee’s avatar "Thousand Mews".

But to tell the truth, for these virtual characters or idols, they are still far from the concept of "meta-universe" that has recently caught fire. Most of them are just paper people who sing, dance and drag cool, and there is no huge meta-universe system behind them as a support.

The concept of metauniverse is a 3D virtual space with link perception and sharing characteristics based on the future Internet. Its essence is: parallel universe.

In this parallel universe, a person with a "virtual" identity can access this virtual world anytime and anywhere, and this world has a self-developing cultural content and economic system, and always maintains a safe and stable operation, and can also meet the needs of individuals in social, games, economic life and so on.

From this point of view, Liu Yexi has this potential.

The insiders believe that in the future, as long as Liu Yexi continues to cultivate high quality in the virtual human track, short story track and beauty track, she will certainly grow a meta-universe of beauty world.

In the future, as long as Liu Yexi is good enough at the beauty track, she will completely extend the multi-dimensional meta-universe space. You know, short plays are just the next focus of short video websites such as Tik Tok and Aauto Quicker. As long as you can continue to create and maintain the standard, the development of "Liu Yexi" will be supported by great potential energy.

It is worth noting that the reason why Liu Yexi shows her strong ability to break the circle is also inseparable from her national style. In the eyes of netizens, the elements of national style in her body are not just decoration, but enter the bone marrow, which is the underlying reason of the cultural psychology of her short film’s great popularity. After all, the aesthetic hobbies of most Chinese people are still very oriental.

Iron content ability, flowing online celebrity.

Who created Liu Yexi? Liu Yexi burst into red overnight, and the video of Chuangyi gained a lot of attention.

According to public information, Chuangyi Video is a company that started with special effects. It has been established for more than three years. In 2018 and 2019, it won the title of TOP100 content startup company in China, with a cumulative broadcast of over 20 billion times worldwide. There are millions of overseas fans and 50 million fans on the whole network. So far, the output rate of Chuangyi video explosion is very high. They promote the development of special effects content in Tik Tok and have become the leading team of special effects stream in Tik Tok.

According to Tianyancha app, the company behind "Chuangyi Video" is Shenzhen Chuangyi Technology Culture Co., Ltd., the legal representative is Xie Duosheng, holding 37.19% of the shares, and the second shareholder is Liang Zikang, holding 21.57% of the shares. At the same time, Liang Zikang is also the co-founder and CEO of Chuangyi Video.

From the four accounts that Liu Yexi only pays attention to, we can already see the account matrix of the same company. At present, Chuangyi Video’s accounts include "Huihuizhou (13.91 million powder), Feifei (3.18 million powder), astronaut Xiaowu (2.3 million powder)" and other industry investment accounts. Among them, "Huihuizhou" is the first female special effects artist in the whole network.

Therefore, "Liu Yexi" was not born, and this company has already had experience in making multiple special effects accounts.

Liu Yexi shocked the whole network. In the final analysis, it was because he could actually see the virtual human special effects comparable to movies, smart expressions, wrinkled clothes and natural transitions on Tik Tok, as if he saw the funds burning, but the general account could not do it.

It is reported that Chuangyi Video has built a stable middle platform system, and the creation cycle of each video of "Liu Yexi" takes about one month. And this first short film is said to have taken 2-3 months.

According to the data revealed by Chuangyi Video during the interview, the team has grown from more than 60 people in 2020 to 150 people today. What remains unchanged is that the staff in the middle stage (editing, three-dimensional and synthesis departments) have always accounted for more than half, which has also made its account special effects exquisite and realistic.

On May 19 this year, Liang Zikang, co-founder and CEO of Chuangyi Video, gave a keynote speech on "Top-level Design of Business Model of Short Video Company" at the Shanghai Summit. He shared such a passage on the spot: "In 2018 and 2019, the price of video per second was more expensive than 1 gram of gold. Now the price per second is equivalent to 2 to 3 grams of gold, and its core is to establish barriers. Everyone is doing such a big track. What are we going to do? To do the right thing rather than the easy thing, to put it bluntly, is to do the difficult thing, and only the difficult thing has barriers. Therefore, I hope to create an’ iron content ability, flowing online celebrity’. "

No wonder some people say that Liu Yexi’s explosion proves that the "meta-universe" is actually a "heavy industry", and it is not necessary to send a virtual person to do everything.

(integrated from the brand 007, micro jam, blue whale finance, IP fried rice with eggs, etc.)

Editor-in-Chief | Main Typesetting | Factory Director | No.7

Shikumen’s laughter　|　My home and my country

Bull-filled brother　|　Bring it! Xiaomang

if I cannot do it|　exploit