The requirement for people to buy a car now is not only comfortable, but also other aspects such as configuration, power, materials and workmanship are important reference factors. What I bring to you today is a-. Next, let’s see if its highlights can attract you with Xiaobian.

Let’s take a look at the appearance of Hongqi Guoyao first. The front of Hongqi Guoyao is flamboyant and looks sharp. With headlights, the shape is very elegant. The car is equipped with LED daytime running lights, automatic opening and closing, delayed closing and so on. Come to the car side, the car body size is 5695MM*2095MM*1985MM, the car uses solid lines, the car side gives people a very fashionable and atmospheric feeling, with large-size thick-walled tires, the shape is quite simple. In terms of the rear end, the overall shape of the rear end echoes the front face, and the taillights are very exquisite. Coupled with the unique exhaust pipe, the overall shape is still very eye-catching.

Sitting in the car, the interior design is very unique, which is consistent with the positioning of the car. The steering wheel of the car is well designed and made of genuine leather, which gives people an impulse to control it. From the central control point of view, the central control screen with 12.3-inch touch-sensitive LCD makes the interior design layered and looks young. Let’s take a look at the dashboard and seats again. The dashboard design is remarkable, and the shape takes the movement route. The car uses leather seats, equipped with auxiliary seat with memory electric adjustment, seat with memory electric adjustment and other functions, and the overall ride feels soft and comfortable.

Hongqi Guoyao is matched with an automatic manual transmission (AT) gearbox, with a maximum power of 265KW and a maximum torque of 500N.m, and its power performance is good.

In terms of functional configuration, Hongqi Guoyao is equipped with car networking, driving mode selection, remote control key, rear wiper, interior atmosphere light and other configurations.

The moderate size of the car is a very suitable choice for many families, and the internal space is enough for daily use in families. Today, you can go to the 4S shop to experience this car.

1905 movie network news　In recent days, the film released a new preview, vividly setting out the fierce confrontation at the negotiating site. On one side is Zhuo Wenwei, the daring kidnapper who kidnapped the police with a gun, and on the other side is Xie Jiajun, a negotiator who strives for a peaceful solution.The limit between experts is pulled, and the opportunity is fleeting. Between the concessions and confrontations between the two of you and me, the situation is getting more and more confusing.movie"Negotiators"Produced by producers, writers, directors, and lead actors, it will beOn May 24/25/26, it will be released nationwide on June 8. The film has been pre-sold. Looking forward to seeing you on the big screen!

A bandit with a venomous tongue meets an expert’s mouth

Liu Qingyun and Wu Zhenyu are masters

In the "Extreme Pull" version of the trailer released by the movie "Negotiator", the "arrogant" kidnapper Zhuo Wenwei was also once in a dilemma of lack of power supply and food, and had to exchange hostages. Another negotiator, Xie Jiajun, used his unique negotiation skills to stabilize Zhuo Wenwei, who was increasingly out of control. When the rhythm was interrupted by the sudden action of the police, he was also able to regain the initiative with ease.Faced with the unexpected situation, the two experts are working hard to control the situation, and the different styles of negotiation have also turned the originally thrilling kidnapping case around.

As the preview showed, Zhuo Wenwei, a police officer turned kidnapper, was mostly surprised, and Liu Qingyun also revealed that "Zhuo Wenwei can boldly push things to a very marginal and dangerous situation. He will choose a very risky way to solve the problem that no one can predict."In Wu Zhenyu’s words, "Life and death are more important than right and wrong. Xie Jiajun doesn’t want anyone to die, so the judgment of right and wrong can be handed over to the court." When the two negotiators with different ideas and styles meet, the thrilling police station kidnapping case will surely usher in an extraordinary end!

"Negotiator" is on ahead of schedule

The Dragon Boat Festival sees a different police story

For the director Qiu Litao, "Negotiation Expert" is one of the more unique films he has made. "The actors and I both need to create a tense atmosphere through conversations and other literary dramas, and we need to use our mouths to create suspense. From the beginning of filming, this film was completely different from a regular police and gangster film for me."

In the released materials of the film, it is also obvious that there are interesting plots that are different from previous Hong Kong films: kidnapping bosses, experts fighting each other, and leaders being deflated… In the tense and exciting main story, there are both light and humorous pictures, and I look forward to the main creator bringing a different police story!In the Dragon Boat Festival film, the movie "Negotiator" brings the audience an eye-catching effect from the story, theme, and cast. Whether it is professional attributes or a relaxed and exciting viewing experience, it is worth a visit to the theater.

1905 movie network news What was once widely known is going to cooperate with the director again. It is reported that he will join Rodriguez’s new film and restart the filming. Besides directing, Rodriguez will also be the screenwriter and producer of this film.

At present, in Hollywood, there are two versions of "Very Little Secret Agent" being produced. In addition to the movie version, there is also an animated series. Netflix is building a series of film and television dramas around this IP. The new film tells the story of the children of the world’s most powerful secret agent who inadvertently helped a powerful game developer release a computer virus, enabling him to control all technologies, leading them to become agents themselves to save their parents and the world. In terms of actors, besides the new Cotrona, there are Zachary Levi, Avery Calgani La and Connor Esteson.

There are four original "Very Small Agents" series, and the global box office has accumulated more than 550 million dollars. The first one was released in 2001, starring antonio banderas, carla gugino, alexa vega and daryl sabara. It tells that Gregorio and ingrid used to be the best agents in the world. They fell in love during a mission for hostile forces, and then they became married anonymously. A few years later, evil forces forced them to return to the rivers and lakes. Unexpectedly, they were kidnapped, and their children Carmen and Juni had to overcome many difficulties to save their parents and the world.

Economic Observer reporter Cai Yuekun 　"I don’t want it!" On June 6, Master Xi, who was in his fifties, spoke to reporters while driving a car online: a branch of a construction enterprise owed him more than 100,000 yuan, which has been more than ten years, and there is no hope of recovery.

Master Xi is an individual boss, who has long provided stone for the construction party. Nowadays, the whole industry is getting more and more depressed, and it is more difficult to get back the money for the construction enterprises. Using his spare time, Master Xi started a network car.

It is not only Master Xi who is difficult to collect debts, but also the construction industry in the upstream of individual enterprises is also bearing the burden that the accounts are increasingly difficult to recover after the advance payment for Party A..

According to the reporter’s incomplete statistics of listed construction enterprises in various provinces, by the end of 2022, the accounts receivable of Shanghai Construction Engineering had increased to about 62.489 billion yuan, accounting for 17.04% of the total assets; The accounts receivable of Chongqing Construction Engineering Co., Ltd. is 21.378 billion, accounting for 26.05% of the total assets; The accounts receivable of Anhui Construction Engineering Co., Ltd. is 36.191 billion yuan, accounting for 24.28% of the total assets & hellip; …

The rising accounts receivable, like a sword of Damocles, hangs over the heads of construction enterprises.

Li Chuan, who works in a large construction enterprise, has a deep understanding of this: "For construction enterprises, although accounts receivable are hard to get, the current payments of small and medium-sized enterprises in the upstream and downstream cannot be defaulted, and the wages of migrant workers cannot be defaulted. Affected by the high pressure of accounts receivable, even some enterprises can’t rely on credit to support cash flow. "

After the accounts receivable are defaulted by Party A, it will cause some construction enterprises to default on suppliers and other payment. In addition, the reporter’s investigation found that there are also illegal subcontracting, subcontracting and other industry chaos in the construction industry, which makes the problem of "triangular debt" in the construction industry extremely prominent. "Triangle debt" is a "difficult hurdle" in front of many construction enterprises, which has troubled the healthy and benign development of the whole industry.

In addition, the level of accounts receivable of construction enterprises is also related to the customer’s region. Comparatively speaking, the state-owned construction enterprises in economically developed areas, such as East China, are relatively less dragged down by accounts receivable, while the state-owned construction enterprises in the central and western regions are relatively more dragged down by accounts receivable.

In Li Chuan’s view, construction enterprises work hard, hard and painful. The construction industry is not only a labor-intensive industry, but also an industry of national economy and people’s livelihood. Therefore, how to solve the problem of "triangle debt", how to achieve high-quality, healthy and long-term development, and how to solve the problem of settlement of accounts receivable of construction enterprises is imminent.

High accounts receivable

The high accounts receivable of listed construction enterprises has become a common problem in the whole construction industry.

In addition to listed construction enterprises in various provinces, the reporter noted that China Construction’s 2022 annual report also revealed that by the end of 2022, the company’s accounts receivable amounted to 210.43 billion yuan, up 27.5% year-on-year. The main reason for the increase was that the overall business scale increased and the volume of accounts receivable increased. Accounts receivable accounted for 7.93% of total assets.

Li Chuan said that accounts receivable mainly correspond to two types of customers: one is that accounts receivable are difficult to recover due to the increase in defaults of real estate customers in the past two years; The other category is government investment and construction projects, accounting for a higher proportion. Because there is no settlement for construction enterprises in the upstream, there are many problems such as wage arrears for migrant workers and supplier lawsuits.

For construction enterprises, accounts receivable are hanging high. On May 25th, relevant persons of Chongqing Construction Industry analyzed to reporters that the increase of accounts receivable of construction enterprises is closely related to the macroeconomic downturn, and the real estate market is depressed in the past two years, and there are many enterprises that have exploded, and real estate development is one of the important customers of construction enterprises. In addition, it is an indisputable fact that the macro-economy has been in a downturn in the past two years, and the accounts receivable of construction enterprises have increased significantly.

On May 25, Zhang Wen, an analyst with the rating department of CSI Pengyuan Industrial and Commercial Enterprise, told the Economic Observer that the construction market in China has continued to grow for a long time, and the phenomenon of capital construction is widespread in the industry, which makes a large number of accounts receivable in the accounts of construction enterprises, and its scale keeps growing with business expansion; In addition, in recent years, the deterioration of the liquidity of housing enterprises and the intensification of the contradiction between local government revenue and expenditure have also lengthened the payment cycle of construction enterprises.

Relevant persons from Shaanxi Construction Engineering told reporters that since its listing, the company has entered a stage of rapid development, and its operating income has achieved rapid growth, which has also driven the growth of accounts receivable. Although such projects generally have a long repayment period, many projects are mainly government and state-owned assets, and the repayment is guaranteed.

Viann, an analyst in the rating department of China Chengxin International Industrial and Commercial Enterprise, told the Economic Observer that the proportion of two funds in assets of construction enterprises is relatively high, and the high asset-liability ratio is also a common phenomenon in the industry. After the housing enterprises are out of danger, the bigger problems faced by construction enterprises are the problem of clearing debts and bad debts. How to recover and monitor the two funds during the follow-up project, how to prevent and control risks and reduce losses are difficult.

Real estate thunder drag

According to many investigations, the increase of mine explosion in real estate enterprises in recent two years has become one of the important reasons for the high pressure of accounts receivable in construction enterprises.

For example, on May 22nd, Duanheng Construction applied to Chongqing No.5 Intermediate People’s Court for reorganization of Jinke Real Estate Group Co., Ltd. (hereinafter referred to as "Jinke Shares", 000656.SZ). As a construction party, Duanheng Building is the corner where many construction enterprises recover debts from real estate enterprises.

According to Pengyuan’s credit data, in 2022, there were 27 new default subjects in the real estate industry, and the number of default bonds was 188, up by 125% and 176% year-on-year, accounting for 56.3% and 76.1% respectively, and the risks in the industry accelerated. According to overseas market data, after 2021, real estate enterprises have become the main risks in the overseas bond market, and the proportion of default subjects has increased significantly, accounting for 89% in 2022, up 34 percentage points year-on-year.

The default of housing enterprises also dragged down the accounts receivable of construction enterprises. For example, Chongqing Construction Engineering’s 2022 annual report shows that more than half of the customer names with bad debt provision are housing enterprises.

In addition, the 2022 annual report of Shanghai Construction Engineering pointed out that in 2022, the newly signed contract was 451.687 billion yuan, and the operating income was 286.037 billion yuan, an increase of 1.77% year-on-year; However, the net profit of returning to the mother was 1.356 billion yuan, a year-on-year decrease of 64.03%.

Regarding the reasons for the change in net profit, Shanghai Construction Engineering pointed out that the company was affected by force majeure factors, and the gross profit margin of construction business declined. Affected by the downturn of the real estate industry and regulatory policies, the gross profit margin of real estate development business has decreased, and some inventories have been depreciated by a large amount. The fair price of financial assets in hand fell.

In this regard, Viann said in an interview that it is true that some risks and financial pressures have been transmitted to the construction enterprises, but the overall impact is controllable. The construction enterprises that have undertaken more private housing projects are mainly affected, such as some private regional leading housing construction enterprises in Nantong, which are relatively deeply bound to Evergrande, resulting in their own liquidity risks.

Long cycle of state-owned accounts

In addition to being dragged down by the explosion of housing enterprises, the more important types of accounts receivable of construction enterprises at present are: government investment projects and state-owned enterprise investment projects, which are hard to become the pain that construction enterprises cannot express.

Li Chuan said frankly, "Now the payment cycle of state-owned enterprises or government projects is too long. At the same time, we can’t default on the payment of small and medium-sized enterprises, let alone the wages of migrant workers. In the middle, we can only squeeze our own profit margins. "

Li Chuan said that although there is less possibility of bad debts in accounts receivable of government investment projects, the time period will be longer. At present, there are many lawsuits in construction enterprises, most of which are accounts receivable disputes with private owners. For government investment projects, it is more reported to the SASAC through the group, and the SASAC coordinates the settlement of accounts receivable.

According to the disclosure of Shaanxi Construction Engineering’s 2022 annual report, the reporter found that there are mainly state-owned enterprises according to the accounts receivable of the top five at the end of the period. The details are as follows: Xixian New Area Qinhan New Town Development and Construction Group Co., Ltd., Xi ‘an International Football Center Operation Management Co., Ltd., Xixian New Area Fengxi New Town Development and Construction (Group) Co., Ltd., Xixian New Area Jiaotong University Science and Technology Innovation Port Development Co., Ltd. and Yan ‘an University. The ending balances of accounts receivable are 3.045 billion yuan, 2.141 billion yuan, 1.578 billion yuan, 1.332 billion yuan and 1.267 billion yuan respectively. Five entities account for 5.63% of the accounts receivable of Shaanxi Construction Engineering.

Although the account period of government investment projects and state-owned enterprise investment projects is long, for construction enterprises, such projects basically account for most of the company contracts.

According to the Chongqing Construction Engineering Annual Report, in 2022, the company continued to strengthen strategic marketing and deepen strategic cooperation with local governments, state-owned investment platforms and survey and design consulting units. In the whole year, 43.55 billion yuan of government and state-owned investment projects were newly signed, accounting for more than 59%.

In addition, the annual report of Shanghai Construction Engineering revealed that in 2022, the company signed a total of 451.687 billion yuan of new contracts, of which construction business and government investment projects accounted for 29%, an increase of 11 percentage points over the same period of the previous year; State-owned enterprise investment projects accounted for 55%, and the total ratio of the two reached 84%, which continued a good business pattern.

Regarding the problem that the account period of government investment projects and state-owned enterprise investment projects is too long, Zhang Wen told reporters that the main reason for the increase in the arrears of accounts receivable of construction enterprises in urban investment and PPP cooperation projects is the decline in land transfer income, tax reduction and fee reduction, which has increased the financial pressure on local governments and urban investment companies; Secondly, in recent years, the supervision of PPP projects has become stricter, and some PPP projects have hidden debt risks, which affects the timely payment of projects. For construction enterprises, this phenomenon undoubtedly increases the pressure of capital turnover, especially for construction enterprises located in weak areas.

Viann also told reporters that according to the investigation, the increasing financial pressure of some city investment platform companies has really impacted the repayment of construction enterprises. Construction enterprises generally encountered the situation that some government platform customers delayed the payment of the project funds, and the account period was lengthened as a whole. Even some city investment platform companies with weak qualifications and weak regions have begun to show arrears in the project funds or other default signals, especially for PPP projects and investment and financing construction projects with long cooperation periods. Most of them still rely on the payment mode of the government, but there are many influencing factors such as the change of government, the change of financial situation and the change of policy, and the uncertainty of payment is further increased.

"Construction enterprises should combine their own conditions and resources, take risk control as the bottom line, not blindly expand the scale of investment and financing projects, carefully select regions and owners, pay more attention to the source and availability of project funds, and strictly isolate risks from project companies to prevent risks arising from issues such as capital advance." Viann said.

Say "No" to the huge amount of money!

Another important reason for the high accounts receivable is that the "advance payment" of construction enterprises after undertaking projects belongs to the normalization phenomenon of the industry.

Li Chuan told reporters that it is convenient for a department project to ask: "Can it be funded?" If the contractor answers no, it may be difficult to take down the project.

Li Chuan said that because of the increasingly fierce competition in the construction industry, the cost of adding various materials and labor costs is also increasing. In this context, if construction enterprises frequently advance capital, it will greatly affect the company’s profit rate and other indicators, and compress the profit space of enterprises. Even if the enterprise lacks temporary working capital, huge accounts receivable may become the last straw to crush the normal operation of the enterprise.

A person in charge of the construction legal affairs department of a central enterprise once told reporters that the problem of advance payment is closely related to the business model formed by construction enterprises and developers for a long time. Private real estate enterprises have exploded one after another, and the macro-environmental impact of the overall real estate industry has been superimposed, which has affected the recovery of accounts receivable of construction enterprises. Some private construction units such as Nantong Liujian even went bankrupt and reorganized because of debt problems.

With regard to the advance payment in the construction industry, Zhang Wen told reporters that the project owners (local governments, state-owned enterprises and real estate developers, etc.) have the demand for advance payment for construction due to the consideration of capital turnover and scale expansion, while the threshold of the construction industry is low, the degree of homogenization of enterprises is high, and the competition is fierce, forcing construction enterprises to make concessions through payment terms to undertake projects.

Viann told reporters that, on the whole, for most enterprises, the problem of advance payment is still within the tolerable range, and the profit growth and financing channels are relatively smooth, which can cover some related losses. Enterprises with strong financial strength will have more obvious advantages in project contracting, and enterprises with weak financial strength may lose opportunities in project expansion, or they may be gradually eliminated due to the untimely collection of accounts, and the Matthew effect of the industry will be further highlighted.

The chaos of subcontracting still exists.

Behind the problem of "triangular debt" in the construction industry, it is closely related to the chaos of illegal subcontracting and subcontracting in the construction industry.

Li Chuan told reporters that illegal subcontracting in the construction industry still exists, but it is relatively formal for state-owned enterprises, and some private construction enterprises subcontract more.

The reporter noted that on January 3, 2019, the Ministry of Housing and Urban-Rural Development issued the Notice on Printing and Distributing the Administrative Measures for the Identification, Investigation and Punishment of Illegal Acts in Construction Project Contracting and Contracting, which regulates the contracting of projects by the construction unit to individuals and the contracting of projects by the construction unit to units without corresponding qualifications.

Li Chuan said that at present, the management of project subcontracting is becoming stricter and stricter in the country, so enterprises themselves will pay attention to avoiding risks in this respect.

Secondly, talking about subcontracting, Li Chuan said that adopting subcontracting system is a common phenomenon in the construction industry. For example, after a construction enterprise bids for the project, it cooperates with many downstream subcontractors through market competition. In addition, part of the cooperation is with labor service companies. In the process of cooperation with labor service companies or subcontractors, the payment method depends on how the contract is agreed. For example, according to the progress of the project, when Party A pays a certain percentage to the construction enterprise, the construction enterprise will also pay a certain percentage of the project payment to the labor service company according to the time node agreed in the progress of the project. "But in general, when the project is completed, the construction enterprise must settle the arrears of the labor service company. Because labor service companies also have to pay wages to migrant workers. Therefore, when Party A is in arrears with accounts receivable for a long time, for construction enterprises, it is necessary to pay the funds of the labor service company, and sometimes it is necessary to borrow money to alleviate the financial pressure. " Li Chuan said.

Li Chuan said that for some construction enterprises, when the scale of accounts receivable reaches a certain level, faced with a large number of Party A’s inability to pay in time, there may be a large number of arrears owed by labor service companies or subcontractors, which is also one of the reasons for a large number of "triangular debts" in the construction industry.

Li Chuan said that in terms of specific construction, in the 1990s, enterprises generally managed their own construction employees, and then subcontracting gradually appeared, separating the labor service layer from the management layer, and pushing the labor service layer to the social level for cooperation. However, twenty years later, many construction enterprises began to set up their own labor industrial parks, and employees were paid by enterprises, so the project construction was not carried out through subcontracting, so as to avoid risks caused by subcontracting cooperation in the later stage.

Strain over the hurdle

"Triangle debt" has also become a difficult hurdle for many construction enterprises.

On June 8, a construction enterprise executive told reporters that the biggest problem facing the company at present is that the money for government projects will not come back, and it has to be funded to continue to take over the project. The advance funds for individual projects are also borrowed from banks.

State-owned project accounts will become the "last straw" to crush enterprises? Construction enterprises should pay enough attention to the problem of difficult accounts for state-owned projects.

For how to reduce the problem of accounts receivable from the source, some construction enterprises have adjusted their business ideas.

The relevant person in charge of the above-mentioned Chongqing Construction Engineering told reporters that at present, when a new project is accepted, it will be judged whether the project can be accepted according to the expected profit of the profit project and the fund planning of the project. If the advance payment is too high, many projects may be rejected internally and no longer participate in the competition. At present, the company’s business philosophy is that projects that have no expected profits or need huge advances will no longer participate.

"Because the market construction industry is not good, although a large number of projects regardless of cost will be beneficial to the company’s scale expansion, it will have an impact on the risk control and quality development of enterprises. Therefore, for projects that require huge advances, new projects are not accepted now. " The source said.

Li Chuan also said that the company began to be very cautious about the management and control of real estate. There are prudent principles when choosing the source, such as real estate development in first-tier cities.

At the same time, Li Chuan said that the company is constantly stepping up the collection efforts, generally adopting hierarchical promotion. From the group to the responsible department of the company, there are certain planned tasks to pay off debts every year, so as to increase the collection efforts of accounts receivable in an all-round way. For some accounts receivable with bad debts, the company also communicates with Party A to relieve the pressure of accounts receivable through litigation, debt in kind, creditor’s rights replacement and other ways.

The reporter noted that the policy level has also been concerned about the arrears of project funds in the field of engineering construction. For example, the Regulations on the Protection of Wage Payment for Migrant Workers (Order No.724 of the State Council), which came into effect on May 1, 2020, has made relevant provisions on the punishment responsibility of the construction unit for implementing the construction funds, failing to implement the project payment guarantee, and the responsibility for paying off wages.

Many construction enterprises also told reporters that the problem of huge accounts receivable should be treated from the source. For example, we should strengthen the standardized management from the source for the policy norms of the construction enterprise’s advance payment problem.

Viann told reporters that under the current market situation, construction enterprises should first change their business ideas, focus on high-quality development, stop blindly expanding their business scale, and put more emphasis on how to realize new contracts with income, profitable income and cash flow profits.

Viann believes that "nowadays, construction enterprises generally pay more attention to the risk control of the front-end and marketing end, such as strengthening the role of pre-evaluation of projects, strengthening due diligence on owners, and implementing business terms in detail, so as to provide a contractual basis for future settlement payments and grasp risks from the source. In addition, in the middle and back end, we should also strengthen the control of the whole process of the project, so that we can monitor the related risks in the process of project implementation in real time and make a good plan. The collection and management of "Two Funds" are no longer just considered by the Finance Department and the Treasury Department, but need the full cooperation of the departments such as market, risk control, fund, project management, finance and risk control, and all of them pay more attention to it. It is suggested that the proportion of the pressure drop of "Two Funds" in the assessment index can be increased, and the target responsible person should be implemented and the relevant rewards and punishments should be given to the collection tasks such as the payment of completed projects, the payment of projects under construction, and the expected bad debts but the collection realized.

(At the request of the interviewee, Li Chuan is a pseudonym in the article.)

　

　　January 4, 2021 0— At 24: 00, there were 14 new confirmed cases of local COVID-19 in Hebei Province, of which 11 cases were reported in Shijiazhuang City (2 cases were asymptomatic infected persons turned into confirmed cases) and 3 cases were reported in Xingtai City (1 case was asymptomatic infected persons turned into confirmed cases). 30 new cases of asymptomatic local infections were reported in Shijiazhuang.

　　The situation of epidemic prevention and control in Shijiazhuang is suddenly grim. On the evening of January 5th, Shijiazhuang held a press conference on epidemic prevention and control in COVID-19 to inform the latest situation of epidemic prevention and control. At the same time, News 1+1 also connected Feng Zijian, deputy director of China CDC, to interpret the epidemic situation in Hebei.

　　A total of 52,784 samples of nucleic acid were detected in Shijiazhuang.

　　At the press conference of epidemic prevention and control work in Shijiazhuang, Wang Jianfeng, spokesperson of Shijiazhuang Municipal Government, said that from January 2 to 4, there were 14 confirmed cases and 40 asymptomatic infected people in Shijiazhuang, all of whom were treated in municipal designated hospitals, with no critical cases and no deaths. Shijiazhuang went all out to do emergency treatment, nucleic acid detection and epidemic control, and tried its best to control the epidemic in the smallest area.By 24: 00 on January 4th, 52,784 people had been tested for nucleic acid.

　　There are no critical cases in Shijiazhuang at present.　Nucleic acid detection for all staff from 6th.

　　Wang Jianfeng also introduced that from January 2 to 4, 2021, 14 cases of COVID-19 confirmed in Shijiazhuang were treated in municipal hospitals. There were no critical cases and no deaths.

　　The city has expanded the scope of nucleic acid detection to about 400,000 people in six towns and cities in the north of Gaocheng, and carried out nucleic acid detection for 200,000 people in some villages in Zhengding County and Wuji County of Xinle City adjacent to Zengcun Town.Tomorrow (January 6), the rest of the population in Gaocheng District will be tested for nucleic acid., to ensure that the nucleic acid detection should be done, not missing one household, not leaving one person. Take prompt measures for those who are found to be positive. At the same time, the whole staff will be fully tested for nucleic acid in Shijiazhuang tomorrow, so as to ensure early detection, early reporting, early isolation and early treatment, and quickly cut off the transmission route of the epidemic.

　　The epidemic in Shijiazhuang showed the characteristics of family aggregation.

　　Lu Fei, director of Shijiazhuang CDC, introduced at the press conference that this epidemic hasThere are many diseases and family aggregation.Characteristics, a large number of cases appeared in a short time.

　　Hebei sent the throat swab sample of the first confirmed case to CDC for sequencing and tracing to determine the source of infection.

　　Lu Fei, director of the Center for Disease Control and Prevention in Shijiazhuang City, said that the traceability work has been further strengthened. The throat swab sample of the first confirmed case has been collected and sent to the China CDC for whole gene sequencing. At the same time, the relevant departments are combined to use technical means to try to track and determine the source of infection as soon as possible.

　　Closed-loop control of all communities and rural areas in Shijiazhuang

　　On the 5th, Shijiazhuang City held a working meeting to deal with the COVID-19 epidemic.

　　The meeting pointed out that,It is necessary to implement closed-loop control over all communities and rural areas in the city, quickly formulate holiday plans for all kinds of schools in the city, strictly control gathering activities, and resolutely avoid gathering together.It is necessary to strengthen the control of crowded places such as passenger stations, farmers’ markets, large supermarkets, hotels and restaurants, strictly implement measures such as registration management, wearing masks, temperature detection, disinfection and ventilation, and do a good job in the whole process management of cold chain logistics to ensure foolproof.

　　All primary and secondary schools and kindergartens in Shijiazhuang suspended offline education and teaching.

　　According to the WeChat WeChat official account news released by Shijiazhuang Education, according to the current epidemic prevention and control situation in Shijiazhuang, after research, all teachers and students of day schools (kindergartens) will not return to school from January 6, 2021; All boarding schools will be fully enclosed from January 6, 2021; Since January 6, 2021, semi-boarding schools will not return to school for the time being, and boarding students will be fully closed.

　　Covid-19 in Shijiazhuang is still imported from abroad and is highly homologous to Nangong in Xingtai.

　　On January 5th, in the column "News 1+1", Feng Zijian, deputy director of China CDC, said that the virus infected with the confirmed cases in Shijiazhuang was not native virus, but was still imported from abroad, probably imported from Europe. At present,The transmission of Shijiazhuang virus is highly homologous to Xingtai Nangong.The case in Nangong City has epidemiological connection with the case in Shijiazhuang, which may be caused by a virus transmission. The number of patients is still increasing, indicating that the virus has been secretly spreading for some time.

　　The experts from CDC and National Health Commission have arrived in Shijiazhuang and Xingtai.

　　Feng Zijian introduced,The expert group of China CDC and the high-level expert group of National Health Commission have arrived in Shijiazhuang and Xingtai.. At present, the cases are concentrated in Gaocheng District of Shijiazhuang City and Nangong City of Xingtai City.

　

Everything you want to know about Shiseido is here!

I believe that every exquisite beauty who loves Japanese skin care is filled with bottles and cans of Xu Sanduo’s products on the dresser.

　

In fact, "Xu Sanduo" is SHISEIDO, one of the four major cosmetics groups in Neon. Because of its similar pronunciation to "Xu Sanduo", it is called "Xu Sanduo" by many skin care lovers.Speaking of the origin of Shiseido’s name, it is named after "the most precious thing in the Book of Changes", which means praising the virtue of the earth, giving birth to new life and creating new values. This name is the reflection of Shiseido’s corporate image, which combines the aesthetics and consciousness of the East with the technology and business practice of the West, combines advanced technology with traditional ideas, and interprets the implicit oriental culture with western culture. In 1872, Shiseido founded the first western-style dispensing pharmacy in Ginza, Tokyo, Japan. In 1897, the cosmetic water named EUDERMINE was scientifically developed based on western pharmaceutical prescriptions. Because of its liquid color, it is called Shiseido Red Water, which can infiltrate the cuticle of the skin and prevent dryness, thus opening the first page of the development of the cosmetic industry. Until today, this product still uses the improved formula. Since then, Shiseido has been devoted to the research of beauty and hair, and has developed many innovative products and beauty methods.

Brand history

In 1916

one

Shiseido opened its first Shiseido R&D center in Japan, and also opened an independent cosmetics store next to the pharmacy in Ginza, Tokyo. Its interpretation of beauty is unique, that is, it is committed to embracing and redefining beauty from the inside out by discovering new technologies and methods. The developers try to convey the idea that beauty awakens from the five senses. Thanks to this investment, there are now research centers in China, Thailand, the United States and France, and they are also in the leading position in the field of skin care and basic research of dermatology in the world. In terms of product quality, testing and formula, Shiseido has always pursued a high standard position. Any natural ingredients are purified according to the company’s own high standards before being added to the formula. In 2000, Shiseido factory was certified by ISO14001. The company has always responded positively to maintaining environmental awareness.

In 1919

three

In early 1919, Shiseido opened a gallery, which is one of the oldest existing art galleries in Japan, and has held more than 3,100 exhibitions. Shiseido continued to support and cultivate enterprising Japanese artists, many of whom made great contributions to Japanese art later. In the development of Japanese photography art, the founder Fukuhara family is also closely linked with it. In Guachuan, since 1978, Shiseido Art Museum has exhibited a large number of contemporary art and design works collected by Shiseido.

In 1917　

2

At the same time, in order to get more beautiful inspiration, Shiseido seeks beauty and shares beauty in art, and has been committed to cultivating and developing artistic career, thus making products have excellent design quality. Since the founding of the family, the desire to integrate art and science has been particularly strong. Over the years, their great appreciation of European art, culture and design has also been reflected in the image of Shiseido. In 1917, the "seven-color honey powder" was introduced, and the octagonal packaging inspired by decorative art was adopted. This is Shiseido’s first product that allows customers to match according to their skin color, not just whitening. Launched Shiseido’s first real perfume, "Toona sinensis", which was prepared by a Japanese perfumer. Its fragrance comes from traditional Japanese flowers such as camellia, plum and wisteria, and it is packed in high-quality carved glass bottles.

In 1983

one

In 1983, the Huachun Contemporary Poetry Award was held for the purpose of "enhancing the communication power of words to beauty".

In 1986

2

In 1986, Shiseido held an advertising art exhibition at the Paris Advertising Museum. Shiseido’s design works combine Japanese traditional culture with French new art and decorative art, and have unique visual expression, which is appreciated by many French people.

Hua chun

It is interesting to say that Shiseido’s cultural confidence in Hua Chun is far more than that.Shiseido pays attention to the excavation of product culture and regards design as a philosophy, thus challenging its wisdom and soul.Hua Chun magazine is an internal magazine founded by Shiseido. It was once selected as the top magazine in the world. Following the cultural concept of the integration of East and West, Hua Chun has also become the expression of Shiseido’s corporate culture, with far-reaching influence in European countries. That is, after Hua Chun magazine appeared, Shiseido turned its energy to product packaging design, poster design and related design fields, recognizing that high-quality products need corresponding image packaging. "Hua Chun" takes the girl as the main character image in the picture, with prominent Japanese names, romaji’s publication name and issue number on the cover. The layout design of the advertisement has both western avant-garde visual image and Japanese elegant style, which has a very strong influence and a good visual image. However, Shiseido’s Huachun magazine does not focus on its own products, but also pays attention to the development of the whole cosmetics industry, including popular periodicals, magazines, fashion and tourism in Japan and abroad, and also includes articles by famous contemporary writers, which has become the characteristics of Shiseido’s Huachun magazine. [1]　

　

It can be said that Shiseido in my eyes is a brand that combines art, imagination and inspiration. After 150 years of tortuous development, Shiseido has now become the largest cosmetics brand in Asia and has great influence in the international beauty market. [2,3] Today, Shiseido has carefully divided the cosmetics market, created many product branches according to different consumer needs, and formed a perfect brand matrix. From the top brand THE CINZA (Ginza), which contains SHISEIDO’s cutting-edge technology and beauty technology and is only distributed in Japan, to the high-end counter brands CPB (Key to the Skin) and Shiseido (Shiseido) suitable for women with higher economic ability, and then to AUPRES (Aupres), PURE&MILD (Bomei) and URARA (Youlai) for the mass market. In addition to different pricing strategies, Shiseido’s many product branches have different main functions. For example, BIO-PERFORMANCE and BENEFIANCE focusing on anti-aging, WHITE LUCENT focusing on whitening and blemishing, ELIXIR focusing on collagen, etc. With the change of people’s consumption concept and the rise of "other economy" in the cosmetics market, Shiseido has also developed MEN (men’s series) specially for men.Market segmentation has expanded Shiseido’s product coverage in China, met the needs of more consumers, and enabled consumers of different genders, ages and skin types to find the right product among Shiseido’s many brands, which provided an important foundation and guarantee for Shiseido to enter the cosmetics market in China on a large scale. [2]

To put it simply, Shiseido China currently has more than 20 brands, including hairdressing and beauty instrument brands, mainly as shown below.

　

Award-winning research of IFSCC conference

The success of Shiseido is not only related to its strong artistic color and the group’s many brand branches designed for different skin care demands, but also the excellent technology.And this is also the most concerned part of the party, the raw material party and the efficacy party.

How strong Shiseido’s science and technology is, we can directly see its award-winning times in IFSCC. Founded in 1959, the International Federation of Societies of Cosmetic Chemists (IFSCC) is an international organization composed of cosmetic technologists from all countries and regions in the world. Headquartered in new york, it has been joined by 74 countries and regions with more than 16,000 members (from January 2018 to now). Japan officially joined IFSCC in 1962. IFSCC has carried out various activities to improve cosmetic technology and develop safe and practical cosmetics. Among them, IFSCC conference is a large-scale event where cosmetic technicians from all over the world gather to publish the latest research results. The Congress is divided into congress (formal congress) held in even-numbered years of Gregorian calendar and Conference (intermediate congress) held in odd-numbered years of Gregorian calendar. From 1976 to 2019, Shiseido won 28 awards in formal and intermediate conferences. This overwhelming number of awards proves that Shiseido has superb technical strength that other companies can’t match, and directly ranks first in the world in terms of awards.

This is part of the screenshot I took from Shiseido Group’s corporate intelligence website:

　

And the catalogue of more than 600 invention patents is also very attractive?

　

Many of the research contents here have penetrated into the above-mentioned brands. Next, starting from this article, I will give you a detailed description of these brands that embody the core patent or black technology skin care concept. In the first issue, let’s start directly with the brand name Shiseido ~

Four sections of skin care

I have divided our favorite skin care demands into four sections, namely, moisturizing, repairing, whitening and anti-saccharification (anti-aging). Each section has Shiseido’s skin care concept, new ingredients and corresponding star products. You are welcome to help yourself and enjoy eating ~

First, moisturizing

Speaking of moisturizing, I don’t think there is any sentimental brand-Shiseido’s most classic red water (red honey dew essence water) is a more representative product. It was produced in 1897 and is the first product of Shiseido. So far, it has been updated to the eighth generation. The formula is basically a humectant, which is indeed a great breakthrough and cutting-edge product for the cosmetics market a hundred years ago, because pure glycerin will have a more obvious sticky feeling when used on the face, but it will not; Today, with the soaring demand for advanced skin care, this lotion basically does not cover the ingredients that meet its demands, so you can regard it as a high moisturizing lotion or a water-based lotion. There’s something to say here, so don’t underestimate the role of moisturizing! In fact, moisturizing, cleaning and sun protection are done well, and basically skin care is more than half successful, because it ensures the health of the skin barrier and can resist the invasion of photoaging and other harmful factors to a certain extent. When the skin barrier is damaged, you have to cry like a moisturizing ingredient for help. Especially for dry and sensitive skin, moisturizing is an important prerequisite.

Its bottle body is antique, very textured, and it is elegant red, which looks like a symbol of joy, high spirits and good luck in the new year. Shui Yang texture, whether dry or oily, can hold, giving people a moist but not greasy feeling. It is a very well-balanced water in terms of effect and skin feeling. This kind of feeling is like you want to drink a cup of milk tea. You are afraid of the mellow sweetness of 5 cents, and you don’t like the blandness of sugar-free, and it gives you a feeling of "just right" just like 3 cents.My personal experience is as follows: the first snow fell in Jiangcheng in late January, and a few drops of red honey dew were dropped in the air-conditioned room, and then gently massaged and absorbed, so that the skin could feel the tenderness surrounded by moisture, and the skin color would instantly brighten and shine after hydration, even if the essence and cream were no longer applied, it would not be dried. Although the skin color did not change the next morning, the moisture fullness was still online.

　

Second, repair

Repair, a topic that is emphasized every day, are you sure you have done all the repairs? From the end of the 21st century to the present, I have always emphasized the importance of immune barrier with you. Zhihu’s articles "Guide to Selecting Sensitive Muscle Cream" and "Accidental Poxville Scheme" are the best proof. If you don’t know about immune barrier, you can go and have a look at these two articles. You only need to know that Langerhans cells (etc.) are involved in regulating the immune barrier, and β -glucan is the component that promotes its activity. After the immune barrier is repaired, the skin can better resist oxidative stress, inflammatory reaction and even aging. At this time, you may have to ask questions. What does all this have to do with Shiseido?

In fact, over the past 140 years, Shiseido has been trying to find ways from the inside of the skin to enhance the skin’s resistance and ability to overcome problems, including the study of skin immunity. [4]

　

After more than 20 years of joint research with authoritative scientific institutions, they have confirmed the relationship between immunity and skin health. Just as the body’s immune system can protect us from dangerous foreign invasion, skin also has its own immune system, which can resist the increasingly severe environmental threats, various pressures and aging phenomena. When your skin has problems that can’t be cured by any method, it’s time to rebuild your skin immunity! The key is Langerhans cells, which can be called the commander of skin immune system.

　

As one of the immune cells, it is mainly responsible for managing the skin’s defense and self-healing functions.We can understand it as the guardian of the skin against external germs. If there are bacteria or some other immunogenic substances that want to harm our skin, it can raise its shield to meet those cells. Its mechanism is to capture and treat the antigen invading the skin and pass it on to T cells, resulting in an immune response. Human version: It detects substances invading from the outside, and gives a warning to other cells, so that they can play their respective immune functions. When the immunity is high, you won’t notice that it is working. However, when the function of Langerhans cells decreases, the immunity will be weakened, and then the skin will be allergic, inflammatory, aging, dark yellow and so on. Based on this major research and development achievement, it has made "Red Kidney" in the skin care industry today.

　

As the world’s first "immune essence", Shiseido has exclusively developed a heavyweight ingredient that can enhance the function of declining Langerhans cells.ULTIMUNE compound ingredients. It contains β -glucan extracted from baker’s yeast, Bulgarian rose water and Shiseido original moisturizing ingredient Moisturizing Pool, which can enhance the skin vitality of Langerhans cells, strengthen our immune barrier, and make the skin have better defense and compression resistance in the face of external injuries, thus making it less prone to problems such as dryness, pigmentation, wrinkles and relaxation.

I still want to talk about β -glucan here, which is a favorite ingredient of Shiseido Group. Not only Shiseido, but also other brands, such as ISPA and Oprah, can see it. I described it in detail in Zhihu’s article "Accidental pox muscle", which can activate Langerhans cells and induce their local or systemic immune and repair functions. The mechanism is that there are receptors on the surface of Langerhans cells that specifically respond to β-glucan, thus stimulating Langerhans cells and activating immune response. Experiments show that β -glucan can also increase the moisture retention of skin and weaken the damage of surfactant to skin. Improve the renewal speed of stratum corneum; Improve skin tightness; And the efficacy of preventing skin oxidation caused by ultraviolet radiation. This formula not only makes the skin get simple repair, but also protects against all kinds of harmful substances and pressures in advance.

Last year, this classic red kidney product once again ushered in the third generation upgrade, and once again applied the research on the unique perspective of immunology, giving me a bright feeling.What do you say? This time, I actually improved my immunity directly by promoting microcirculation.

Microcirculation refers to the blood circulation of capillary network between arterioles and venules, which is the process of material transport and metabolism between blood and tissue cells. It will affect nutrient absorption, immune response, skin color, body temperature regulation and transdermal absorption, so microcirculation plays an important role in supporting various functions of the skin. Capillary network system, as the final regulating and functional unit of metabolic regulation, is the basis of realizing microcirculation regulation. Once the capillary network is blocked and the immune cells are inactivated, the skin’s immunity will decline, and it is easy to receive external stimuli to cause allergies. In this way, a logical relationship is formed: poor capillary microcirculation → decreased activity of skin immune cells → decreased immunity → stress response to external stimuli: redness, inflammation, etc.; Pushing back and promoting skin microcirculation is equivalent to mobilizing the activity of immune cells and improving skin immunity, so as to better resist external stimuli, such as inflammatory reactions produced by the skin, and then improve redness.

The third generation of red kidney adopts a brand-new red pulse microcirculation technology, which can accelerate the skin microcirculation, strengthen the activity of immune cells, improve our skin’s immunity and resistance to external stimuli. It’s just like when it’s cold, we can accelerate the blood circulation inside the body by doing more exercise, so that the body can be warmed up, and the cold-proof ability will be significantly improved, which is much more powerful than staying in an air-conditioned room and getting warm by external forces! The whole process of "skin care+immunity enhancement" is completed by Langerhans cells and NK cells. Langerhans cells, which I have mentioned to you before, and natural killer cell are also important immune cells in the body. By killing some irritating substances, such as microorganisms (viruses or bacteria) that reduce our immunity, it can participate in hypersensitivity and autoimmune diseases in some cases. We can think of it as a policeman with a gun, who can remove the bacteria or other harmful substances from the outside. In addition, it can repair aging cells and rejuvenate them. These two friends support our healthy skin, so now you can play "cellular immune repair"!

This essence still extends the refreshing skin feeling of the second generation. The translucent gel texture may feel moist at first, but it is quickly absorbed by the skin and then becomes matte. I used it basically without burden last summer. Although denatured ethanol is added to it, the skin will not feel stimulated and dried, and there is still some cool feeling. A few hours after using it, the redness of my face can be gradually calmed down, and the subsequent brushing is also very reassuring and easy, just like taking a dose of cardiotonic in advance, giving me the feeling of "having nothing to fear"? Although this metaphor may be a bit inappropriate, I want to say that its stability and repair effect is really satisfactory.At the same time, this feeling of striving for progress in stability is also reflected in its fundamental point-immunity. I obviously feel that the frequency of my acne has decreased in the future. Is it also a good testimony?

Third, whitening

Speaking of Shiseido’s patented whitening ingredients, I think thrombotic acid +4MSK must sit firmly in the first place in C.

As a matter of fact, Shiseido also has a patented formula about coagulation acid at home, as shown in the following figure [5]. In 1998, Shiseido proved that coagulation acid combined with hyaluronic acid can improve rough and dull skin. However, many documents show that the whitening effect of coagulation acid alone is not obvious, and it may be necessary to use other ingredients to achieve better whitening effect. Its core effect is to dilute the pigment deposition after inflammation.

　

Then there is a lot to say about 4MSK. Shiseido began to study the ingredients against melanin in the 1980s, specializing in whitening for 40 years, and began to study the whitening effect of 4MSK in 1993, and has been creating 4MSK for nearly 30 years. In 2003, 4MSK was certified by the Japanese Ministry of Health and Welfare, and the first generation whitening essence of Shiseido came out. From 2005 to 2019, 4MSK won six Japanese patents. In 2020, the whitening essence-cherry blossom bottle has been updated to the seventh generation. I have to say that Shiseido always surprises us in the times.

Speaking of 4MSK, its structure is similar to salicylic acid. Shiseido Institute found that the whitening mechanism of 4MSK is to inhibit melanin, inhibit the activity of arginase, correct abnormal keratinization (such as inhibiting the differentiation of keratinocytes caused by ultraviolet rays), and metabolize the melanin that has been generated, which is a whitening component with a very complete pathway.

The research on melanocytes shows that it can significantly inhibit melanin production at the concentration of 3×10-4mol/L, and it has full potential compared with the existing whitening active ingredients. Secondly, through in vivo tests, it is confirmed that the test product containing 1-5%4MSK has a concentration-dependent defense effect on pigmentation caused by ultraviolet rays. No abnormal skin phenomenon was found during the whole experiment, so it can be considered that 4MSK is safe and effective as a cosmetic ingredient. The above in vitro studies confirmed that 4MSK has a direct inhibitory effect on the production of melanin, and also has an effect on the proliferation and differentiation of keratinocytes. These two effects have defensive effects on the production and release of melanin, which leads to excessive deposition of melanin in skin. However, the in vivo test results show that 4MSK has excellent defense effect on pigmentation caused by ultraviolet rays, so it is considered that:4MSK can also play a good role in solving the problems of pigmentation, freckles and dullness of skin melanin. [6]

　 　

4MSK is already so strong in theory, but what is the actual effect? Let’s go directly to the seventh-generation cherry blossom bottle to check it.

　

I haven’t used the old cherry blossom bottle before, so I just left it out. In this newly upgraded cherry blossom bottle, although there is no coagulation acid component, the concentration of 4MSK has been fully doubled. With the extract of Pyrola rubra+Potentilla chinensis root extract+vitamin C derivative, the production of melanin can be better reduced. What, didn’t you say all-round whitening? Since 4MSK can brighten the skin and reduce the spots, what should I do with the yellow gas and acne marks left on my face? Don’t be afraid, the product also has a hidden core ingredient to help you solve this trouble-including Tokyo cherry leaf extract (Yoshino Sakura). It has excellent anti-oxidation and anti-saccharification effects, which can better target dullness and yellow gas, and its extra anti-inflammation can also repel acne bacilli and acne marks, so don’t be afraid. Finally, the ace ingredient is sea water fairy extract, and its addition amount is not low, which can also inhibit the front melanin to a certain extent: pro-opioid cortisol (melanin: am I easy? I, so many people want to intercept me, can I quit? ! ), but also can converge the skin and regulate oil secretion. There is less oil on the face, the pores become smaller, the yellow gas is waving, and the clean and white face is just around the corner.

With the whitening blessing of many gorgeous ingredients, it is no wonder that consumers can feel the change of skin color in only 2~4 weeks. Maybe you use too high a concentration of vitamin C and alcohol A, which have strong short-term effects, but the effect of cherry blossom bottles will not drop at all after long-term use, and the most important thing is that they are much milder. The product is still the refreshing skin feeling of Japan, with white emulsion texture and strong ductility, which can be wiped on the face quickly and then absorbed by the skin like water, with pleasant fragrance, giving people a superior skin care experience. In my eyes, this essence is an out-and-out "skin palette" essence. During my short-term use for half a month last year, I first felt that the fragile and sensitive parts around my lips became more uniform. A month later, with strict sun protection, the yellow gas on the face has begun to decrease; After three and a half months, that is, after two empty bottles, the skin color finally began to brighten and whiten significantly, and it also had some extra red repairing effects, which was an unexpected joy.The sense of transparency pursued by the Japanese, that is, the skin color is even, the yellow gas is less, and the white ground is clean. I think the cherry blossom bottle has brought me to it!

Fourth, anti-saccharification

Do you think that the more you eat sweets, the easier it is to get acne? Do you feel that after eating particularly sweet and greasy food, your skin becomes a little darker? When eating more vegetables and reducing carbohydrate intake, do you feel that your skin is lighter? These are all derived from the "saccharification" of the skin.

　

Saccharification reaction, also known as non-enzymatic glycosylation (Neg) reaction, refers to the non-enzymatic condensation reaction between carbonyl groups on reducing sugars (such as glucose) and free amino groups on macromolecules such as protein, lipids or nucleic acids. The stable covalent adducts produced by the NEG reaction are collectively called advanced glycosylation end products (AGEs). When it comes to the harm of saccharification to skin, it mainly causes pigmentation, accelerates aging, activates inflammatory pathways, and causes dryness, which leads to fragile barriers. Therefore, anti-saccharification should be put on the skin care agenda as soon as possible.

Shiseido has been working hard in skin care technology, and this time it is Shiseido Yuewei Zhigan series "Sugar Control Cream" that helps us to alleviate the anxiety of "dessert attack". It adds the extract of Sunrise Honghua and compound plant extract VP8, which can reduce the damage of saccharification and free radicals (oxidation) from the perspective of anti-oxidation and anti-saccharification, and make use of the latest research results of skin neuroscience. Here, let’s start with the achievements of skin neuroscience.

　

This achievement was presented by Shiseido at the annual meeting of global neuroscience in October 2019 and the 44th annual meeting of Japanese research dermatology in November. In this brand-new research, Shiseido put forward the following arguments: 1- Shiseido has established a visualization nerve fiber technology, which can visualize nerve fibers at a depth of 2mm including the deep dermis; 2- Peripheral nerve fibers will decrease with age; 3- Some components (neurons) of peripheral nerve fibers can stimulate fibroblasts to synthesize collagen, thus improving skin elasticity.

　

In the subsequent research, Shiseido tested the efficacy of multiple plants to stimulate sensory neurons, and finally found a variety of plant linking proteins from compositae plants that can activate the growth of sensory neurons, which can act on TRPV1 channels (the Nobel Prize-winning theme came again last year! ), thus activating sensory neurons, so it perfectly connects with the third logic just now. With the regeneration of neurons, it can better stimulate fibroblasts to synthesize more collagen, thus improving skin aging. And this is also the origin of the essence of the rising sun safflower.

　

Safflower extract is a kind of compositae plants. Shiseido research found that it can improve skin quality, and reduce the generation of AGEs to reduce saccharification damage, thus improving the dark yellow, roughness, pores and other problems caused by saccharification, that is, it can achieve anti-aging effect from the perspective of anti-saccharification. As a classic soul formula of Shiseido, VP8 contains the familiar olive oil leaf extract, tea extract, etc. Together, it can effectively delay the skin protein aging and the hardening and fracture of collagen fibers, and reduce the skin fire. Flavonoids and polyphenols contained in VP8 can also play a certain role in antioxidation and anti-saccharification. As I just mentioned in the skin neuroscience, the linked proteins in compositae plants can promote the regeneration of sensory neurons and improve aging, while Yuewei anti-icing cream adopts the latest research of Shiseido, which maximizes the effect of the extract of Safflower Rising Sun and VP8 in promoting the regeneration of sensory neurons and helps us to keep the skin young from the skin neuroscience level. The addition of 4MSK also strengthened the effect of anti-icing and whitening skin.

In addition, the nerve induction based on skin affects the accuracy and speed of skin self-repair.Shiseido has also developed Reneura Technology++™+technology applied to sugar control cream. This technology uses a microsphere powder that can respond to the changes of skin state in real time. Just like monitoring, it uses the nerve induction technology to wrap these skin care ingredients, so that they can take effect slowly and make the product paste have a skin-friendly and clear skin feeling.

The texture of sugar control cream is moist but not greasy, and it is milky yellow ice cream texture. After being absorbed, the skin has a natural luster (not glossy), giving people a feeling of vitality and brightness. When used personally, especially when used together with cherry blossom bottles, the skin permeability and uniformity have been significantly improved, and the yellow gas has dissipated a lot. If you persist in using it for several weeks, the skin still has obvious tension and contraction. Of course, if the skin is tolerant, you should also cooperate with high concentration.

OK, some technologies of Shiseido Group-Shiseido brand in this issue are over. Let’s meet again next time!

References:

[1] Feng Zhongqiang. Enlightenment of Shiseido illustration historical change on contemporary advertising design [J]. Charming China, 2013(32).

[2] Tang Xiaoqing. Analysis of the localization of cosmetic brands oriented by consumer demand-taking Shiseido as an example [J]. Journalism Research Guide, 2020 (19). Doi: 10.3969/j.issn.1674-8883.2020.19.101.

[3] Yan Chang. The development history of Japanese cosmetics brand giant Shiseido [J]. Youth years, 2018(8).

DOI:10.3969/j.issn.1007-5070.2018.08.419.

[4] Overcoming Injury, Tough and Beautiful Shiseido launched the world’s first essence for improving skin immunity [J]. Friends of Health, 2014(12).

[5] Kenji Kitamura, Taiyi Zhongshan. Shiseido Company’s patent on the formula of coagulation acid (continued) [J]. Daily Chemical Science, 1998(5).

Fujiwara, Rumeiko, Sato Jie. Efficacy of potassium 4-methoxysalicylate (4MSK), an effective whitening ingredient [C]. 2010.

　　Xinhua News Agency, Taiyuan, July 3rd (Reporter Liu Xiangxiao, Yuan Xun) A hundred years of struggle has left countless footprints. A "riddled" marching pot, an "earth tool" for emergency crossing the river, and a "special" battlefield award flag … …

　　They tell a touching story, engraved with an indelible spirit.

　　17 special "medals" on the marching pot

　　A marching pot with seventeen iron patches is one of the most striking exhibitions in the Taihang Memorial Hall of the Eighth Route Army.

　　During the Long March, in addition to carrying food, the soldiers of the Red Army Cooking Class also carried all kinds of cooking utensils with them, each with a weight of 30 to 40 kilograms. When crossing the grass, the superior ordered to travel light, and the cooking squad soldiers reduced the pots and pans they carried with them a lot, except for this marching pot — — Even if there is no rice in the pot, you can use it to boil some hot water for everyone to drink.

　　When crossing the grass, the kitchen soldier in front fell down, and the kitchen soldier behind had no time to bury the body of his comrade-in-arms, so he had to endure grief and carry on with this pot.

　　The Eighth Route Army Taihang Memorial Hall exhibited Chen’s marching pot and made 17 patches. (Video screenshot)

　　"After the Long March, many soldiers in the cooking class died, and that pot became the most cherished thing in the hearts of the cooking soldiers." Shi Yongping, director of the Eighth Route Army Taihang Memorial Hall, said.

　　After the outbreak of the Anti-Japanese War, the Red Army led by the Communist Party of China (CPC) was reorganized into the Eighth Route Army of the National Revolutionary Army and went to the anti-Japanese battlefield in North China. This marching pot also followed to the Taihang base area.

　　In 1938, the Eighth Route Army launched an anti-"Nine-way siege" against the Japanese army. Li Huanlan, a villager in Wangjiayu Village, Wuxiang County, Shanxi Province, joined the Eighth Route Army stretcher team that year. Once, when he was rescuing the wounded, he found an Eighth Route Army cooking squad leader who was covered in blood and seriously injured. On his deathbed, the cooking squad leader still clung to a marching pot and refused to let go. He said that this pot is very important. He followed him to climb snow-capped mountains, cross grasslands, boil grass roots and boil belts, which saved many comrades and blocked many bullets for him. He really couldn’t bear to throw it away … … I hope that Li Huanlan’s husband will help him save this pot.

　　Li Huanlan’s husband tearfully agreed to the old monitor’s request and took it back to Wangjiayu.

　　Later, the Eighth Route Army headquarters was stationed in Wangjiayu, and Li Huanlan sent the pot back for the soldiers to continue to use.

　　In the 1980s, this pot, which had made great contributions, was donated to the Taihang Memorial Hall of the Eighth Route Army. Shi Yongping said that there are as many as 17 patches on this wok, just like 17 special "medals".

　　Yellowing "sheepskin buoy"

　　Shilou county, Shanxi, Red Army Crusade Memorial Hall. National revolutionary cultural relics — — A yellowed sheepskin buoy brought people’s thoughts back to 1936.

　　"At that time, Yan Xishan’s troops detained the ferry on the east bank of the Yellow River. The Red Army had no tools, and crossing the river became a big problem." Liu Jian, director of the Shanxi Red Army’s crusade memorial hall, said that the Red Army adopted the old method — — Visit the Yellow River, mobilize the masses and ask them to make suggestions.

　　Some people suggest that you can cross the river by peeling off the sheepskin to make a buoy and putting it under your arm. In order to help the Red Army cross the river, the masses donated their hidden pontoons that were not confiscated by Yan Xishan’s troops, and some ordinary people even brought their own sheep. Within a few days, hundreds of buoys were made, which were the "heroes" of Shilou people who helped the army cross the river.

　　National first-class revolutionary cultural relics exhibited in the Red Army’s crusade memorial hall — — Sheepskin buoy (Photo courtesy of the Red Army Crusade Memorial Hall)

　　At 8 o’clock on the evening of February 20, 1936, the Red Army of the Eastern Expedition began to cross the river. Ren Yongzhong, an old boatman in shilou county, holds a relatively large boat, which can carry more than 100 people at a time. He risked his life to transport the Red Army back and forth many times. After landing, the Red Army quickly attacked the enemy and opened the gap.

　　After sending the Red Army across the river, Ren Yongzhong sent his children to join the Red Army, then sold his boat and went to Shaanxi to take part in the revolution.

　　At that time, it was in the cold winter and at night, and there were large chunks of ice on the Yellow River, so it was very difficult to cross the river. Fortunately, Ren Yongzhong, Bai Ruyao, Xu Maoqian, Qiao Yongsheng and other old boatmen and soldiers worked together to ensure that the Red Army soldiers crossed the river safely.

　　"At that time, many progressive young people in Shanxi followed the Red Army to northern Shaanxi and soon joined the Red Army." Liu Jian said that when the Red Army of the Eastern Expedition expanded 8,000 children in Shanxi, many touching stories of loving the people and supporting the army emerged.

　　A special award flag

　　Stepping into Taiyuan Liberation Memorial Hall, people will always stop in front of a prize flag for a long time.

　　"During the war years, materials were scarce. In order to support the people’s army to win the battle, the people have made great efforts to donate money and materials. " Cao Aijie, a commentator of Taiyuan Liberation Memorial Hall, said that this flag with a red background and a white border was awarded to an army that fought bravely in the liberation of Taiyuan, but the flag surface was made of quilt surface donated by ordinary people.

　　Dianzidi Village, Yangqu County, Taiyuan City is a model village before attacking Taiyuan during the Liberation War. At that time, combat materials gathered from all over the world were continuously gathered here and transported to the front line from here.

　　A prize flag displayed in Taiyuan Liberation Memorial Hall is made of quilt cover. (Photo courtesy of Taiyuan Liberation Memorial Hall)

　　"At that time, ordinary people carried out the door panels at home, and the five-mile-long passages were fortifications built with door panels." Huang Genming, former secretary of the Party branch of Dianzidi Village, said that all the men, women and children in the village went into battle together, and people made room for caves and big kang to actively support the front line.

　　"A cooking monitor gave my grandfather a pair of boots. He said, hometown, give this to you. We are going to town. The next day, after six cooks came back, they didn’t talk on the kang. It was a tragic battle that 130 people were sacrificed that night. "

　　Li Helin, a 90-year-old man from Dianzidi Village, had her husband carrying a stretcher at the front, and she and her parents-in-law took care of more than 20 PLA wounded. "Those are all teenagers and twenties. I picked up the eggs and made bowls of egg soup for the soldiers." Li Helin said.

　　The Battle of Taiyuan lasted for more than six months, with a total of 240,000 people participating in the support, using more than 50,000 animal power and 500,000 door panels … …

　　"These historical objects that have survived all reflect the combat effectiveness and vitality of this people’s army and reflect the will of the people." Ju Wenhui, deputy director and researcher of Shanxi Provincial Archives, said.

　　Cctv news(News Network): Fujian accelerates the optimization and upgrading of industrial chain and digital transformation, vigorously develops strategic emerging industries, builds a new development pattern, and promotes high-quality development.

　　In this new energy vehicle manufacturer in Ningde, Fujian, workers are stepping up production, and most of the more than 10,000 new energy vehicles produced before the end of April will be exported abroad. This year, the foreign orders of this enterprise have increased greatly, especially the new energy vehicles have increased by 30% compared with last year. While the enterprise has increased its horsepower, the local government is busy optimizing and upgrading the industrial chain, and promoting the power controller, battery tray and other related accessories enterprises to land and put into production in Ningde. This month, these accessories can be produced locally. The supply chain has been improved, and the expansion of automobile enterprises has been further accelerated.

　　Build strong chain, complement chain and extend chain. At present, Fujian is stepping up its efforts to upgrade the industrial chain around strategic emerging industries. Xiamen will speed up the construction of innovative laboratories, complete the talent chain and policy chain for the transformation of scientific research achievements, and further enhance the efficiency of the transformation of achievements; Sanming aims at the development needs of industrial chains such as semiconductors and accelerates the expansion of supporting new materials such as graphene; Aiming at the weak links in the photoelectric industry chain, Quanzhou has carried out accurate investment promotion and stepped up the production of supporting enterprises such as LED epitaxial materials.

　　Promote high-quality development in all directions, and the pace of digital industrialization and industrial digitalization in Fujian is also accelerating. Fujian Province is cultivating more than 50 new digital transformation models and new format benchmark enterprises, and more than 10 intelligent manufacturing demonstration factories. The digital transformation and upgrading represented by key industries such as machinery, textiles, shoes and hats, and food is accelerating.

　　This year, Fujian will focus on building a community of innovation chain, industrial chain and talent chain. The R&D investment of the whole society will strive to increase by more than 18% year-on-year, so as to promote the transformation of innovation achievements into real productivity faster, and at the same time promote the development and growth of four national and 17 provincial industrial clusters, providing important support for high-quality development.

Ren Suxi, Li Xueqin, Shi Ce and Wang Zixuan starred in the urban women’s initiation drama "Hometown, Hope that you are well", and the video logged into Tencent is being broadcasted.

The play and I’m fine in a foreign land, which scored 8.1 in Douban two years ago, are a companion piece and the second part of the planned trilogy. However, this time, several starring roles were changed, telling the story of four girls who grew up together. As adults, they went to the north, Guangzhou and Shenzhen, scattered all over the country, but a turning point in their lives made them reunite with their hometown of Chengdu. In the face of their long-lost hometown, they have experienced all kinds of ups and downs, and finally they can find infinite stories of life in their hometown.

In a more straightforward way, not so literary, to briefly introduce the plot is actually the current discussion on the social phenomenon of anti-urbanization.

How can a single woman with high education, knowledge and age choose a big city that she can’t stay in and a hometown that she can’t go back to? What will be discussed and developed in detail? This is what the screenwriter needs to do for everyone. The detailed plot should be slowly realized in the play. Among them, the first thing you can appreciate is Ren Suxi’s excellent acting skills as always. Just right, Ren Suxi’s recent online hot discussion about the post-85 selection of Tsing Yi is still among the best.

Excellent lines, good accents.

With the hit of the series, the film also released a video of a quarrel between Ren Suxi and Shi Ce. Soon, this video was circled on the Internet.

The reason for leaving the circle is very simple. The video doesn’t need to type a line subtitle. The audience can hear what Ren Suxi said clearly and articulate very clearly. Compared with the recent period, people’s ears have been polluted frequently. When they hear the accents of the so-called actors using original lines, Ren Suxi’s mouth is the basic skill of an actor’s lines.

Not only that, Ren Suxi also challenged Mandarin with a little Sichuan flavor this time, which is also known as Trump.

Speaking Mandarin with Sichuan accent is definitely a big challenge for Ren Suxi, a northern girl. Speaking of it, in the eyes of many people, it seems that Ren Suxi, who has filmed a lot of TV dramas about the background of Northeast China, seems to be a girl from Northeast China. But in fact, she was born in Shandong, and she is a serious Shandong girl. This really surprised everyone. It’s really rare for a Shandong girl to slip away from the Northeast at ordinary times, so that everyone has no sense of disobedience at all. Northeast dialect is not difficult to learn, but the suitability of that accent is not easy to grasp. This time, Ren Suxi jumped to Chengdu again. Speaking of Trump, this is what an excellent actor should look like.

The appearance of the four Tsing Yi is also an advantage.

Recently, online discussion has reached the age of 85, who should be the four Tsing Yi? Among them, Zhang Xiaofei, Tanya, Ren Suxi, Rayza and others got a relatively high number of votes, ranking among the best.

Several of them can stand out, on the one hand, naturally because their role types and images in recent years are more in line with everyone’s definition of Tsing Yi; On the one hand, everyone recognizes their acting skills.

Coincidentally, Ren Suxi, who has always been said to be an ugly woman, has become an advantage to her at this age. Some people say that Ren Suxi is like the mainland version of Japanese-winning actress Sakura Ando. Not a stunning beauty, but a mature woman who looks good and looks very intelligent.

Back in the early years, we would laugh at Ren Suxi’s face, which looks like a donkey. However, with the growth of years and age, this long donkey face has not only failed to become a deduction item for her, but has made everyone feel a little wise and wise. This is precisely at different stages of people’s age that people have different views on the same thing. Just as it is difficult for some actresses to be promoted from Xiaohua to Qingyi, it is often because of their faces and looks that their development is limited. When I was a young actor, I was laughed at by everyone, but now I have become a symbol of Ren Suxi’s maturity.

Market demand is rising, and more choices will be made in the future.

With the gradual maturity of the market, the needs of the audience tend to be diversified. The audience no longer blindly want to see those little flowers in modern idol dramas fall in love, but are more tired of being silly and sweet. The market needs some mature female roles to fill the gap. In other words, there will be more and more room for the survival and development of actresses like Ren Suxi. Then, as long as Ren Suxi has excellent acting skills and waits for the right time, she will have her own moment to shine.