On February 21st, the website of the central bank announced that the Measures for the Administration of Customer Due Diligence of Financial Institutions and the Preservation of Customer Identity Data and Transaction Records (hereinafter referred to as the Measures), which was originally scheduled to take effect on March 1st, 2022, was suspended for technical reasons. Related business shall be handled according to the original regulations.

　　The relevant person in charge of the People’s Bank of China said that after the promulgation of the Measures, some small and medium-sized financial institutions proposed that the Measures put forward specific norms and requirements for different financial products and business models, and financial institutions needed to revise and improve their internal management systems, information systems and business processes, and conduct personnel training. Therefore, after research, it is decided to suspend the implementation of the Measures.

　　The above-mentioned person in charge also said that the People’s Bank of China will resolutely implement the decision-making arrangements of the CPC Central Committee and the State Council, always practice the people-centered development idea, and will continue to guide financial institutions to strengthen anti-money laundering work, further optimize services for the people while preventing risks, protect the people’s capital security and interests according to law, and continuously improve the quality and efficiency of financial services for the real economy, especially for small and medium-sized enterprises, improve the business environment and promote high-quality economic development.

　　The Measures were originally scheduled to come into force on March 1, 2022. Article 10 of the Measures stipulates that commercial banks, rural cooperative banks, rural credit cooperatives, rural banks and other financial institutions shall identify and verify the identity of customers, and understand and register the source or use of funds if they handle cash deposit and withdrawal business of RMB 50,000 yuan or more or foreign currency equivalent of US$ 10,000 or more for natural person customers.

　　The person in charge of the relevant departments of the central bank once told the media that the main purpose of implementing the Measures is to prevent and curb illegal and criminal activities such as money laundering and protect the safety and interests of the people’s funds. Financial institutions’ implementation of the provisions on personal cash deposit and withdrawal in the above measures will not affect the normal cash deposit and withdrawal business of residents, and the convenience of business will not be affected. Under normal circumstances, financial institutions do not need customers to fill in information or provide proof materials. Financial institutions can directly handle cash deposit and withdrawal business for customers and register relevant information after simple inquiry. Only when the transaction is obviously abnormal and there are reasonable reasons to suspect that the transaction is suspected of money laundering and other illegal and criminal activities, will they further understand the situation from customers. Strengthening the management of cash deposit and withdrawal business is a requirement for financial institutions to fulfill their anti-money laundering obligations, which is in line with international anti-money laundering standards.

　　The person in charge also revealed that statistically, at present, the number of cash deposit and withdrawal businesses exceeding 50,000 yuan in China only accounts for about 2% of all cash deposit and withdrawal businesses, and the above-mentioned regulations on personal cash deposit and withdrawal generally have little impact on customers’ handling of cash business.

　　 Xinhua Net Hefei, November 11th (Li Dongbiao, Yang Xiaobo) After beginning of winter, the weather turned cold, and the autumn colors are still gorgeous in Chaji Village, Jingxian County, Anhui Province, which is located in the mountainous area of southern Anhui. At present, the epidemic is not over yet. Tourists from all over the world wear masks to enjoy the beautiful countryside and enjoy the different autumn charm.

Beautiful scenery of Chaji village.

　　 "The environment here is very beautiful, with many elements of sketching and rich composition." Liu Xinsheng, a watercolor painter who is over 80 years old, loves the mountains and rivers in Chaji Village. He comes to live in the village for half a year every year to find creative inspiration in the mountains and rivers and ancient villages.

　　 Chaji village is one of the largest existing ancient villages in Ming and Qing dynasties in China, and it is also a famous historical and cultural village in China. "Shilicha Village has nine miles of smoke, and Sanxi meets thousands of households; Under the shadow of the pavilion tower of the temple, the small bridge is flowing with apricot flowers. " The ancients once praised Chaji village so much.

　　 Good scenery brings good scenery. Ancient carvings, brick carvings, wood carvings, and natural beauty of the original ecology can be seen everywhere, providing many painting lovers with natural sketching places. Every year, Chaji Village attracts many painters and students to collect wind and sketch, becoming a veritable "painter village".

　　 Villagers who are used to digging in the soil have gradually eaten "tourist meals". Many villagers have transformed into farmhouses, providing meticulous and thoughtful accommodation services for painters, students and tourists who come here to paint and sketch, travel and sightseeing. Now, more than 200 homestays and farmhouses are blooming everywhere in Chaji Village.

De Gong Hall House in Chaji Village.

　　 Relying on the advantages of resources, Chaji Village shares in the tourism development company with the whole ancient residential resources, and enjoys a dividend of 12% of the ticket income every year, which has promoted the collective economic development of the village and increased the income of the villagers. "After more than 10 years of development, villagers in Chaji Village have become the beneficiaries of tourism development. Many people in the village have built new houses and bought cars, and their lives are getting better and better. " Liu Xinsheng said.

　　 Keep the "green mountains and green hills" in exchange for "Jinshan Yinshan". On the afternoon of November 10th, in Aili Village, Yandun Town, Nanling County, Wuhu City, Anhui Province, villagers Yang Xinbing and his wife had just received a group of foreign tourists and were busy tidying up. Seeing someone coming in from afar, the couple quickly stopped what they were doing and greeted everyone.

A corner of Aili village.

　　 Aili Village is located at the southernmost tip of Wuhu City, surrounded by mountains, green water and mountains and rivers, and is known as "Shangri-La in southern Anhui". Beautiful natural scenery and profound cultural heritage have attracted countless tourists.

　　 In 2016, Yang Xinbing, a migrant worker, saw the prospect of tourism development in the village and returned to his hometown to start a farmhouse. "It’s better to be a boss at home and take care of your family." After work, Yang Xinbing also pounded up handicrafts. The artistic bamboo fence and interesting landscape waterwheel are all masterpieces of Yang Xinbing, which not only can earn extra money, but also make Yang Xinbing feel full of happiness.

The neat village appearance and beautiful natural landscape of Aili Village are integrated.

　　 "The most attractive thing about Aili Village is the original ecological scenery," said Wang Juan, deputy mayor of Yandun Town, Nanling County. "If you keep the green mountains and green hills, you will keep the most original ecological things, so that people in the city can fully feel the beauty of natural ecology."

　　 In recent years, Yandun Town adheres to the concept of "building a town by ecology and prospering the town by tourism" and strives to build an eco-tourism brand, which has laid a solid foundation for the development of rural tourism. Aili village takes the opportunity of beautiful rural construction to strengthen the improvement of human settlements, so that the clean village appearance and beautiful natural landscape can be integrated.

The villagers in Aili village are sorting the golden chrysanthemum.

　　 Focusing on the development of characteristic rural tourism, Aili Village strives to build a rural tourism brand featuring pastoral scenery, local folk customs and traditional festivals. According to Wang Juan, in 2019, Yanli Village received more than 300,000 tourists from Jiangsu, Zhejiang, Shanghai and Anhui, and the collective economic income of the village exceeded 500,000 yuan. Rural tourism is becoming the "golden key" to open the door for villagers to get rich.

　　 In southern Anhui, there are many villages such as Chaji Village and Aili Village that develop rural tourism based on their respective geographical advantages and unique resource endowments, which not only make the villagers’ money bags richer, but also make the village appearance more tidy and orderly, and draw a new picture of beautiful countryside in the new era.

　　CCTV News:According to the website of the General Administration of Quality Supervision, Inspection and Quarantine, a few days ago, Volkswagen (China) Sales Co., Ltd. filed a recall plan with the General Administration of Quality Supervision, Inspection and Quarantine, and will recall some imported Beetle and Golf Travel Series cars from February 6, 2017. According to the company’s statistics, there are 49,480 vehicles involved in Chinese mainland. The details are as follows:

　　From July 1, 2012 to August 6, 2015, some imported 2013-2016 Beetle series cars were produced, totaling 44,718 vehicles;

　　During the period from July 1, 2012 to July 6, 2013, some imported 2012-2013 Golf Travel Edition cars, totaling 4,762.

　　Some vehicles within the scope of this recall, due to the deviation in the process of installing the noise filter of the brake booster, may cause the user to light the brake warning light and harden the brake pedal after using the cruise control function for a long time, which will affect the normal braking performance of the vehicle and pose a safety hazard.

　　Volkswagen (China) Sales Co., Ltd. will entrust an authorized dealer of Volkswagen brand imported cars to check the vacuum degree of brake booster and upgrade the software for the vehicles within the recalled scope free of charge. If necessary, the brake booster will also be replaced.

　　Volkswagen (China) Sales Co., Ltd. advises relevant users to temporarily stop using the cruise control function before the recall. If the above problems are found in the vehicle, you should immediately contact the authorized dealer of Volkswagen imported cars to properly handle the vehicle.

　　Volkswagen (China) Sales Co., Ltd. will notify customers by telephone and registered mail. Users can log on to http://vico.vw.com.cn, the official website of Volkswagen (China) Sales Co., Ltd., or call the hotline of Volkswagen (China) Sales Co., Ltd. at 400-188-0888 to get relevant information about this recall. Users can also visit the website of the Inspection and Supervision Department of the General Administration of Quality Supervision, Inspection and Quarantine (jyjgs.aqsiq.gov.cn), the website of the Defective Product Management Center of the General Administration of Quality Supervision, Inspection and Quarantine (www.dpac.gov.cn) and follow WeChat WeChat official account (AQSIQDPAC) for more information. In addition, you can also call the hotline of the Defective Product Management Center: 010-59799616 or the quality hotline of the local entry-exit inspection and quarantine institution: 12365 (turn to key 2) to reflect the problems in the implementation of the recall or submit defects clues.

1905 movie network news The suspense film starring "007" daniel craig and "Captain America" Chris Evans and directed by "Star Wars" series director rian johnson recently made a surprise appearance at Toronto and London film festivals, and gained a high score of 9.1 for watercress, 100% freshness for rotten tomatoes, and 84 for authoritative rating website MTC, which was extremely popular. The film selects a group of Hollywood fantasy lineups and tells a werewolf-killing suspense story caused by suicide, which has been praised as "the best suspense movie of the year" by the media. The film today (October 15th) released the Chinese version of the pilot poster and trailer. The film will be released in North America on November 27th.

The word-of-mouth of the two major film festivals exploded one after another and won the best suspense film of the year.

The film "Sword Out of the Sheath" was directed by rian johnson, the director of Star Wars: The Last Jedi Knight and the high-scoring American TV series Breaking Bad. During the screening of Toronto Film Festival and London Film Festival, this new work won unanimous praise from many authoritative foreign media. On Rotten Tomatoes, a well-known film review website in North America, the favorable rate reached 100%, and the Metascore score was as high as 84, and it was certified as a must-see. In the domestic authoritative film review website Douban, it is divided into 9.1 points, which is praised as an annual surprise by fans.

IGN, a well-known review website, commented: "This film is completely comparable to the detective genre films of agatha christie and Conan Doyle, and you can’t guess the truth until the last second"; The Los Angeles Times said: "The critics of Toronto Film Festival compared this film to one of the best detective films of all time"; Variety magazine commented: "There are many twists and turns in the film, but the most surprising thing is that the director has made a crime-solving story full of comedy."

During the screening of Toronto Film Festival and London Film Festival, the films were added continuously and sold out, becoming the best suspense film of the year.

The US team quarreled with the 007 screen, and the Oscar-level drama lineup competed for hundreds of millions of heritages.

A Sword Draws Out of its Sheath mainly tells a suspense case caused by the suicide of a billionaire. In the process of investigating the case, the detective Blanco, played by daniel craig, fell into a ridiculous battle for the distribution of hundreds of millions of estates. With the gradual deepening of the case, he found that every family member was suspected … …　

In the officially updated Chinese version of the trailer, daniel craig and Chris Evans bid farewell to the previous images of 007 and Captain America. Craig practiced his oral English hard to play the southern detective of the United States and refused to be cold. Finally, he performed a grounded detective perfectly with a Kentucky accent. Chris Evans abandoned the perfect image of the superhero "Captain America" and played an old playboy, even swearing in the trailer, which surprised fans. The breakthrough performance of the two attracted countless expectations from the audience.　

In addition, many Oscar-rated old drama bones are willing to be green leaves in this film, with Jamie Lee Curtis (True Lies), Toni Collette (Genetic Doom), don johnson (), michael shannon (), Lakeith Stanfield (Escape from Breaking Town), christopher plummer () and riki lindhome (The Big Bang Theory) competing on the same stage. Ana de armas (), Katherine Landford’s Thirteen Reasons, Jaden Materre’s The Clown Comes Back to Soul and other young figures, and the fantastic assembly of a group of acting schools contributed to the film.　

The best suspense film of the year, The Sword Draws Out, has undergone subversive innovation on the basis of the agatha christie-style classic detective genre. At the same time, it has also integrated the story into the current social environment, sharply discussed many hot social issues, and brought unique appreciation to the film with a more modern perspective and more suspense cases.

It is reported that the film "Sword Out of the Sheath" will be released in North America on November 27th.

　　Cctv newsAccording to the Supreme People’s Court’s WeChat WeChat official account news, the Supreme People’s Court released a reporter’s question on the judicial interpretation of the limitation of judicial compensation requests by the head of the the Supreme People’s Court Compensation Commission Office.

1. Please tell us about the background of the formulation of the Interpretation of the Supreme People’s Court on Several Issues Concerning the Application of the Limitation of Requests in the Trial of Judicial Compensation Cases (hereinafter referred to as the Interpretation of Limitation of Requests)?

　　A: The State Compensation Law of 1994 stipulates the relative principle of the limitation system of claims. When the State Compensation Law was revised in 2010, due to the cancellation of the pre-procedure for the confirmation of state compensation, the starting standard of the limitation of claim was changed from "from the date when the authority act was legally recognized as illegal" to "from the date when the authority act was known or should have been known to infringe upon its personal rights and property rights", which increased the complexity of the limitation of claim calculation. In practice, there have long been different opinions on whether the limitation of claim is the limitation of action or the limitation of prosecution, whether the compensation committee of the people’s court can actively apply the limitation of claim, and the legal effect of the expiration of the limitation of claim. With the in-depth development of judicial compensation trial practice, a consensus has gradually been reached on the limitation of claim. It is generally believed that the limitation of claim belongs to the limitation of action rather than the period of prosecution in nature, and related issues such as the starting, suspension and invocation of the limitation of claim are determined on this principle, which has accumulated useful experience in practice. At the same time, the Civil Code of People’s Republic of China (PRC) and related judicial interpretations have greatly improved and refined the statute of limitations system, providing common rules and legislative experience for the statute of limitations system. In this context, in order to unify the understanding and application of the prescription of claims and fully protect the legitimate rights and interests of compensation claimants, the Supreme People’s Court formulated the Interpretation of Prescription of Claims.

　　Second, judicial interpretation is to determine the specific applicable rules of the law through value judgment and interest measurement. What principles were followed in the drafting of the Interpretation of Limitation of Requests?

　　A: The Request for Prescription Interpretation mainly follows the following principles: First, it adheres to the principle of constitutionality and legality. Resolutely implement the spirit of the Constitution and the law, strictly abide by the provisions of the State Compensation Law, and make an interpretation within the scope of the judicial interpretation given by the law. At the same time, fully solicit the opinions of relevant ministries and commissions, reach a general consensus, make it clear that the prescription of request belongs to the prescription of action in nature, and make relevant provisions based on this to ensure that the Interpretation of Prescription of Request conforms to the legislative purpose, principle and original intention. The second is to pay attention to strengthening the right relief. The limitation system of claims is to amend the rights of compensation claimants in order to maintain the stability of legal order from the perspective of social public interests, and its legislative purpose is to urge compensation claimants to exercise their rights in time. Therefore, when the Interpretation of Limitation of Claims stipulates the starting date of limitation of claims in various situations, it fully considers whether there are factual and legal obstacles for the claimant, and puts the right relief in a prominent position to ensure that the legitimate rights and interests of the claimant are effectively protected. The third is to proceed from reality. On the basis of in-depth investigation, Interpretation of Limitation of Claims adheres to the problem orientation, focuses on solving practical problems that are generally concerned in judicial practice, and regulates some key and difficult issues with certain universality and representativeness, such as the starting date of limitation of claims, the deduction rule of special period, and the legal effect of the expiration of limitation of claims in various judicial compensation cases, so as to enhance the timeliness, pertinence and practicability of interpretation.

　　Third, we have noticed that there are different understandings about the nature of the limitation of judicial compensation requests in practice. How is the Interpretation of the Limitation of Requests stipulated?

　　A: This problem is the core problem to be solved in the Interpretation of Limitation of Requests. Only by scientifically defining the limitation nature of judicial compensation requests can we make unified norms on the application of relevant laws. There are different opinions about whether the limitation of judicial compensation request is substantive limitation of action or procedural limitation of prosecution in nature. After in-depth investigation and extensive consultation with the Legal Affairs Commission of the National People’s Congress Standing Committee (NPCSC), the Supreme People’s Procuratorate, the Ministry of Public Security and the Ministry of Justice, a consensus has been reached on this issue. It is generally believed that the limitation of judicial compensation claims is a limitation of action in nature, and the rights of compensation claimants are not protected by law after the expiration of the limitation period, but the rights of compensation claimants are not eliminated. Accordingly, the Interpretation of the Limitation of Claims stipulates that "after the limitation of claims expires, the organ liable for compensation agrees to compensate or make compensation, and then raises a defense on the grounds of the expiration of the limitation of claims or requests the claimant to return the compensation, the compensation committee of the people’s court will not support it." On this basis, in accordance with the principle of invoking the limitation of action, the Interpretation of the Limitation of Claims also clarifies that "the compensation committee of the people’s court shall not apply the limitation of claims on its own initiative when trying state compensation cases", which fully protects the legitimate rights and interests of compensation claimants.

　　4. The prescription system of claim is directly related to whether the claim of the claimant for compensation is protected by law. How does the Interpretation of Prescription of Claim embody the people-centered principle and ensure that the legitimate rights and interests of the claimant for compensation are effectively protected?

　　A: The Interpretation of Limitation of Claims insists on taking the people as the center, paying full attention to the relatively weak position of the claimant in state compensation cases, and fully considering whether there are factual and legal obstacles for the claimant to exercise his rights when setting the starting date of limitation of claims in various situations, so as to avoid premature calculation of limitation of claims and undue restrictions on the legitimate rights and interests of the claimant. First of all, considering the connection between the state compensation procedure and the litigation procedure and the execution procedure, it is clear that the limitation of claims is calculated from the date when the relevant litigation procedure or execution procedure ends, so as to protect the right of compensation claimants to seek relief through relevant litigation or execution procedures in advance. Secondly, when determining the starting date of the limitation of claims, the Interpretation of the Limitation of Claims stipulates that it shall be calculated from the date when the claimant receives the legal documents ending the criminal, civil and administrative proceedings or execution procedures, rather than the date when the judicial organ makes the relevant legal documents. This provision is conducive to guiding the judicial organs to serve legal documents in strict accordance with the law and effectively protecting the claimant’s right to know. Thirdly, regarding the case-handling organ’s failure to make a legal document to terminate the investigation of criminal responsibility, criminal procedure or execution procedure according to law, although the limitation period has not started, the compensation claimant can apply for compensation in accordance with the relevant provisions of the Interpretation of the Supreme People’s Court and the Supreme People’s Procuratorate on Several Issues Concerning the Application of Laws in Handling Criminal Compensation Cases, and the people’s court shall accept it according to law, fully protecting the compensation claimant’s right to claim. Finally,Since the State Compensation Law does not stipulate the interruption system of the limitation of claims, after consulting the Legal Affairs Committee of the National People’s Congress Standing Committee (NPCSC), according to the provisions of the State Compensation Law that "the period of personal freedom restriction such as detention is not counted", the Interpretation of the Limitation of Claims specifically stipulates the special period deduction rule of the limitation of claims, making it clear that the period during which the claimant claims rights or seeks relief through other legal procedures is not counted in the limitation of claims, which is consistent with the nature of the state compensation as the last relief procedure and ensures that the legitimate rights and interests of the claimant are effectively protected.

　　Five, the limitation of claims system is also related to the rights and obligations of the organ liable for compensation. How is it stipulated in the Interpretation of Limitation of Claims?

　　Answer: On the basis of clarifying that the limitation of claim is the limitation of action in nature, the Interpretation of Limitation of Claim stipulates that the organ liable for compensation has the right of defense against the limitation of claim, that is, "when the limitation of claim expires, the organ liable for compensation may raise a defense against compensation". However, if the organ liable for compensation agrees to pay compensation or has paid compensation after the expiration of the limitation period, and then raises a defense or requests the claimant to return the compensation on the grounds of the expiration of the limitation period, the compensation Committee of the people’s court will not support it. This is consistent with the principle of limitation of action and the basic requirements of the principle of good faith. Regarding the time for the organ liable for compensation to file a defense, the Interpretation of the Limitation of Claims stipulates that "it shall be filed before the compensation committee of the people’s court makes a national compensation decision". If the organ liable for compensation fails to file a defense according to this provision and complains on the grounds that the limitation of claims expires, the compensation committee of the people’s court will not support it. In addition, when the organ liable for compensation is a public security organ, a procuratorial organ or a judicial administrative organ, the organ liable for compensation is the main body exercising the right of defense of limitation of claim. If the organ liable for compensation agrees to pay compensation in the self-compensation procedure, and the limitation period for the reconsideration organ to make a request expires, it cannot be regarded as an effective defense, and the compensation committee of the people’s court will not support it. Such a provision is a prudent provision that fully considers the rights, obligations, litigation capacity and other factors of all parties, and is conducive to guiding the judicial organs to perform their duties according to law, enforce the law in good faith, and conduct civilized justice.

　　The "Measures for the Administration of Express Delivery Market" was officially implemented for one month.

　　"At present, every single 1 yuan is still sent, and there are a lot of express delivery every day." Wang Shi, a member of ZTO Express in Chaoyang District, Beijing, hasn’t been fined yet, and the customer will take the initiative to come to the door by indicating the express delivery.

　　This new regulation not only draws a red line for unauthorized use of smart express boxes and express service stations, but also regulates market order, express service, safe development and green development. As far as the industry is concerned, the new regulations have obvious significance-the express delivery industry is accelerating to bid farewell to the era of extensive development.

　　Recently, four A-share express delivery companies have successively released February express delivery business data. February this year included the Spring Festival holiday. After experiencing the high growth boosted by the New Year Festival, the express delivery business volume and business income of the four express delivery companies fell back to normal, with a year-on-year decline. As for the single ticket revenue, except SF, the single ticket revenue of Shentong, Yuantong and Yunda decreased in February, which were 2.25 yuan, 2.53 yuan and 2.29 yuan respectively. Among them, the decline of Yunda reached 11.92%.

　　Competing for the cake in the express delivery market, low-price competition continues. At the same time, express delivery companies are also upgrading in timeliness and service, and will burn the war to the sea.

　　Express delivery price

　　Express single ticket revenue declined, and Yunda fell to 2.29 yuan per ticket.

　　Wang Shi mentioned that he usually needs to deliver 400 pieces of express every day. Some customers will cooperate when they ask for home delivery, and other express delivery will be delivered by express cabinet.

　　However, Wang Jun, a courier of Yuantong in Chaoyang District, told reporters that he will continue to use the courier cabinet for delivery, and he can vote for more than 1,000 orders a day at most. He thinks that the distribution fee in 1 yuan is too low, and if you call one by one to inquire about the willingness to deliver, it will greatly reduce the daily delivery volume and reduce work efficiency.

　　Behind the contradiction of door-to-door delivery is the long-lasting price-for-quantity exchange in the express delivery industry. Among them, the franchise express delivery fee of Tongda Department is about 1 yuan per order, and that of SF Express is about 2 yuan.

　　The reporter combed the operating data of SF Express, Yunda Express, Shentong Express and Yuantong in February and saw that the completed business volume decreased by 11.49%, 22.88%, 15.36% and 20.43% respectively. From the perspective of single ticket revenue, except SF Express’s year-on-year growth of 5.99%, the single ticket revenue of Shentong, Yuantong and Yunda all declined in February, among which Yunda’s 11.92% declined the most, falling to 2.29 yuan per order, and the price competition continued.

　　The "price war" in the express delivery industry has continued to this day, and the situation of exchanging price for quantity is obvious. According to the data of the State Post Bureau, the average price of the express delivery industry in 2023 was about 9.15 yuan, down 4.1% year-on-year, hitting a new low.

　　According to ZTO Express’s financial report, in 2023, Zhongtong’s core single-ticket revenue dropped by 11.3%, or 16 cents, five of which were incremental subsidies. The financial report of Extreme Rabbit Express also shows that in 2023, the revenue of single ticket in China market was 0.34 USD, and the cost of single ticket was 0.34 USD, which was just the same.

　　According to the data of the State Post Bureau, in 2023, the express delivery business in China totaled 132.07 billion pieces, up 19.4% year-on-year. The business volume of the industry is constantly refreshing. Among them, the volume of express delivery business in the same city totaled 13.64 billion pieces, a year-on-year increase of 6.6%; The volume of express delivery business in different places totaled 115.36 billion pieces, a year-on-year increase of 20.5%; International/Hong Kong, Macao and Taiwan express delivery business totaled 3.07 billion pieces, up 52.0% year-on-year.

　　According to the latest data disclosed by the express delivery industry, the single-ticket revenue of each express delivery company is declining, and the low-price competition continues. But at the same time, various new regulations are also promoting timeliness and further upgrading of services.

　　express delivery service

　　JD.COM speedup Taobao Xinjiang postage

　　Recently, the China Express Development Index Report released by the State Post Bureau (hereinafter referred to as the report) shows that the express delivery business increased by about 23.7% in January and February, and the revenue increased by about 13.5% year-on-year.

　　The report mentioned that in January and February, affected by the Spring Festival holiday, the industry showed a V-shaped operation trend, and the characteristics of the holiday economy in the off-peak season were very prominent. In January, the consumption of new year’s goods was active, and the industry maintained rapid growth, with 14.7 billion pieces of business completed and the average daily business volume exceeding 470 million pieces. After the Spring Festival, the market scale expanded rapidly, and the industry gradually returned to normal operation, with an average daily business volume of about 400 million pieces.

　　With the business volume and price competition entering a relatively stable stage, in order to compete for more market share, express delivery continues to compete in terms of timeliness and service this year.

　　On March 29th, Jingdong Express officially announced the renaming and upgrading of two major products: "Express Delivery" was upgraded to "JD.COM Express" and "Special Delivery" was upgraded to "JD.COM Biao Express".

　　"Ms. Wang’s children in Beijing went to Chengdu to attend the postgraduate re-examination. They left in a hurry and didn’t bring all the information. They received the information early the next morning through the express service." The relevant person in charge of Jingdong Express told reporters that since the beginning of this year, Jingdong Express has invested in all cargo planes, and combined with the high-density and multi-frequency ground cargo distribution capacity, it has continuously expanded the scope of aviation morning arrival, spreading it from Beishangguangrong to the national core cities. In the future, it will be in the Yangtze River Delta, the Pearl River Delta, the Bohai Rim and the national core cities to achieve the time-limited coverage of morning arrival.

　　In terms of land transportation, since the announcement of speeding up the prescription in December last year, the coverage of the second morning express in JD.COM Standard Express Province has been expanded from 9 provinces including Beijing, Shanghai and Guangdong to nearly 20 provinces. In addition, the time for the Jingdong courier to pick up the piece is also extended to 23: 00 at the latest, and it can be delivered to the recipient at 8: 00 the next morning at the earliest.

　　According to the above-mentioned person in charge, the speed of the express delivery industry can be improved mainly by investing in empty rail, land transportation, hubs and other resources, and optimizing the connection process, so as to continuously improve the express delivery network capacity.

　　In March, Fengyi Technology, a subsidiary of SF Group, also launched UAV logistics products "instant delivery in the same city" and "cross-city express delivery", with an average delivery time of 2 hours and 4 hours respectively. At present, Fengyi has achieved large-scale normal operation in Greater Bay Area, with the daily average transportation volume exceeding 10,000 pieces.

　　In addition to speed, the scope of express delivery services is constantly changing. Since mid-March, Taobao has officially launched the Xinjiang Posting Plan. At present, the first batch of products has provided tens of millions of postal products to Xinjiang users, and they have been collected in the "Xinjiang Posting" channel on Taobao’s homepage.

　　Taobao said that the "Xinjiang Post" channel will operate for a long time, and the products in the channel cover various categories such as clothing, fast-moving consumer goods, food and Jiaqing department store. In addition, on the Taobao search and product details page, you can also see the exclusive label of "Xinjiang postage", which is convenient for Xinjiang users to screen and buy.

　　After Taobao bought the parcel post, Kobayashi, who went to college in Xinjiang, "no need to envy friends from Jiangsu, Zhejiang and Shanghai". Previously, Kobayashi had been worried that the postage of online shopping in Xinjiang was too expensive, and she even tried to find her own express transfer plan.

　　In recent years, the logistics infrastructure in Xinjiang has been developing continuously. However, due to its vast territory and sparse population, its logistics facilities are still insufficient in terms of intensification, scale and networking, and the overall logistics cost is high. According to the data, about 80% of Taobao’s orders sent to Xinjiang have enjoyed postage, but the average postage of orders without postage still reaches 25 yuan.

　　Taobao revealed that it has set up Xinjiang container warehouses in Hangzhou and Xi ‘an in cooperation with express delivery partners, reducing logistics costs through transit container transportation, and promoting the average postage of non-package orders in Xinjiang to drop by 80%.

　　Express speed

　　E-commerce expands territory, express delivery "rolls" out of China speed

　　Not only in Xinjiang, but also in China, the prescription of express delivery has swept the world.

　　"Now express delivery is getting faster and faster, and the cost is getting cheaper and cheaper." A native of Laos said when riding a motorcycle to the Zhongtong outlet to pick up the piece. He bought a box of snail powder and a mobile phone cooling bracket on the e-commerce platform in China, and the courier fee was 19.8 yuan.

　　Liu Yaowen (Chinese name), the head of Laos Zhongtong Vientiane China City Branch, is also a Lao. In 2021, Liu Yaowen returned to China after studying in China and opened Zhongtong International Branch. At present, the monthly business volume of this outlet is stable at more than 3,000 votes, mainly sending pieces.

　　"Cross-border parcels sent from China to Laos need to be sent to the nearest warehouse in China before being transported to Laos. I will tell customers to fill in the Kunming warehouse, Guangzhou warehouse, Yiwu warehouse or Huaihua warehouse of Zhongtong International when placing an order on the e-commerce platform. Once a cross-border merchant chooses a courier, it will usually be used all the time and will be recommended to other customers, so the customer base is relatively stable. " Liu Yaowen told reporters.

　　The development of cross-border e-commerce once again shows the speed of China, which has become one of the competitive commanding heights of the e-commerce industry.

　　Also in March, the rookie and AliExpress upgraded the "Global 5 Days" in all directions. As the industry’s first large-scale cross-border e-commerce express flagship product, the new service countries of "Global 5 Days" include core markets such as Germany, France, Portugal, Saudi Arabia, the United States and Mexico.

　　Ding Hongwei, vice president of Cainiao Group and general manager of international express delivery, told reporters that logistics timeliness is an important breakthrough to drive cross-border e-commerce platforms to increase the volume. For consumers, the timeliness of logistics is one of the key factors to consider whether they buy again or not; For the e-commerce platform, efficient logistics helps to shape the platform’s differentiated advantages and break the homogenization problem.

　　According to customs estimates, in 2023, the total import and export volume of cross-border e-commerce in China was 2.38 trillion yuan, an increase of 15.6%. Among them, exports were 1.83 trillion yuan, an increase of 19.6%; Imports reached 548.3 billion yuan, up by 3.9%.

　　Following the launch of the "International Express Delivery" service in December last year, on March 15th this year, Jingdong Logistics upgraded its service. At present, it has covered most districts, counties and cities in China, and even consumers far away from Xinjiang and Xizang can still receive and send goods at home and deliver them overseas. In addition, Jingdong Logistics has further expanded its overseas services, which can be covered by most countries in Europe and America, and can also achieve the fastest "three-day arrival" in the world.

　　The reporter saw that since the beginning of this year, Ali, Pinduoduo, JD.COM, ByteDance and other platforms have continuously increased their cross-border e-commerce business, and express delivery has also stepped up the layout of overseas warehouses and cross-border transportation networks.

　　Qian Kainan, head of Jingdong Logistics International Logistics Europe, told reporters that Jingdong Logistics’ supply chain business in Europe has doubled every year. Jingdong Logistics has been developing in Europe for less than three years, and has achieved the construction from 0 to 1. At present, most local customers in Europe are medium-sized enterprises, mainly in the new energy industry and electrical appliances industry. The overall layout of Jingdong Logistics overseas is also the layout of express warehouses around these categories.

　　In the first quarter, the express delivery industry focused on aviation, cold chain, cross-border and other key areas, and unblocked domestic and international delivery channels. According to the State Post Bureau, Hainan Aviation Logistics Hub Base, South China Aviation Hub Center, Jiaxing Global Aviation Logistics Hub and other projects have been accelerated, Huahu Airport has been approved as a smart port pilot, and the air ground transshipment capacity has been further enhanced. The first phase of Huanggang Linkong Smart Logistics Park (Cold Transportation Center) and Ruyang Smart Cold Chain Logistics Industrial Park were accelerated, the North China Cold Chain Center was upgraded, and the industry’s cold chain transshipment and trunk line handling capacity was improved.

　　At the same time, cross-border transportation networks continue to be encrypted. Enterprise-owned airlines operate international routes such as "Ezhou = Lahore (Pakistan)", "Wenzhou = Hanoi (Vietnam)" and "Shenzhen = Clark (Philippines)" to promote trade between China and Pakistan, Southeast Asia and other regions.

　　Express companies continue to explore "end-to-end, door-to-door" full-link cross-border logistics services, providing a strong guarantee for "Made in China" to go abroad. At the same time, under the requirements of the new regulations, the express delivery industry is constantly making progress in standardization. Under the increasingly complex domestic and international market competition environment, express delivery enterprises need to continuously improve their service quality and operational efficiency.

　　(Wang Shi and Wang Jun are pseudonyms in the text)

　　Beijing News reporter Cheng Zijiao

　　Xinhua News Agency, Kunming, May 3 (Reporter Zhao Peiran, Lin Bifeng) On the morning of the 3 rd, the earthquake relief headquarters of Baoshan City, Yunnan Province held a press conference to announce that after preliminary investigation, the 5.2-magnitude earthquake that occurred in Longyang District on the evening of the 2 nd had caused three minor injuries, and all of them had been taken to the hospital for treatment, which was not life-threatening.

　　Zhang Yunyi, deputy mayor of Baoshan City, said that the earthquake caused damage to the epicenter and surrounding houses, as well as infrastructure such as water, electricity, roads and communications to varying degrees. At present, more than 2,400 local rescue forces have been organized to carry out earthquake relief work at the scene, and 365 tents, 734 folding beds and 1,470 quilts have been allocated. There were 2,805 houses damaged in Wayao Town, Shuizhai Township and ban qiao in Longyang District, 37,941 people were evacuated, 34 emergency shelters were set up, and 11,090 people were transferred.

　　When the reporter arrived at Wayao Town in the epicenter at 5 o’clock on the 3rd, he saw that the local earthquake relief work was being organized in an orderly manner, the communication was normal and the power supply had not been restored. Baoshan Earthquake Relief Headquarters said that it will continue to do a good job in tracking and monitoring the earthquake situation and investigating hidden dangers of geological disasters to prevent secondary disasters, and at the same time do a good job in ensuring the safety of electricity, communications and roads to restore the production and living order of the people in the earthquake zone as soon as possible.

　　According to the official measurement by China Seismological Network, an earthquake of magnitude 5.2 occurred in Longyang District of Baoshan City at 23: 27 on May 2, with a focal depth of 10 kilometers. An earthquake of magnitude 4.4 occurred in Longyang District at 23: 38 on May 2.

　　Recently, the topic of "Hong Kong Meicheng Mooncakes" sold in Brother Yang’s live stream but not available in Hong Kong has continued to attract attention. As public opinion ferments, the origin, quality and many other details of Meicheng Mooncakes have been questioned one after another.

　　Many netizens questioned that the moon cake was suspected of false propaganda, and said that the application for return was rejected. On September 15, the poster reporter found that the account of the official flagship store selling Meicheng moon cakes only showed 1 video, and the content of Brother Yang’s video collection was empty. The reporter consulted the customer service of the store, and the customer service said that the reason for the lack of video was that the goods were sold out.

　　In response to this incident, the staff of the Guangzhou Municipal Market Supervision Bureau said that they are currently under investigation.

　　China Economic Weekly reporter Li Yonghua | Hunan Report

　　"After the Spring Festival, some customers came to see the house slowly. Before the Chinese New Year, it was really deserted, and I didn’t get a suite for two months. " On February 27th, a second-hand housing consultant in Changsha told the reporter of China Economic Weekly.

　　In the new housing market, the "Japanese CD" appeared again in Changsha, and a single set of real estate with a transaction price of 5 million was robbed.

　　At the policy level, many cities across the country have released signs of loosening real estate regulation. Shandong Heze took the lead in reducing the down payment ratio of new home loans to 20%. Since then, Chongqing, Jiangxi Ganzhou, Guangdong Foshan and other places have successively lowered the down payment ratio.

　　At the same time, the mortgage interest rate has been lowered in many places. As a first-tier city, the trend of Guangzhou has attracted much attention. According to public information, six major banks, including workers, peasants, China Communications Construction and Postal Savings Bank, lowered the mortgage interest rate in Guangzhou. Among them, the first home loan interest rate was lowered from 5.6% to 5.4%, and the second home loan interest rate was lowered from 5.8% to 5.6%.

　　Stimulated by many good news, can the real estate market usher in Xiaoyangchun?

　　Photography: Xiao Yi, chief photojournalist of China Economic Weekly.

Do not regard real estate as a tool and means to stimulate the economy in the short term, and strengthen the expected guidance.

　　"About the overall consideration of 2022. We still unswervingly adhere to ‘ A house is for living, not for speculation ’ Positioning, do not use real estate as a tool and means to stimulate the economy in the short term, strengthen the expected guidance, and promote the virtuous circle and healthy development of the real estate industry because of the city’s policy. " On February 24th, Ni Hong, Vice Minister of Housing and Urban-Rural Development, made the above remarks on the overall policy direction of real estate this year at the press conference held by the State Council Office to promote the high-quality development of housing and urban-rural construction.

　　Since the second half of 2021, a number of housing enterprises have experienced debt crises, and the expected weakening has become a major pressure on the development of the real estate market. Strengthening the expected guidance has become one of the key points of real estate regulation this year.

　　According to media reports, also on February 24th, ten bond issuers of real estate enterprises, including Poly Development, Longhu Group and gemdale, took the initiative to publicly disclose information on their business conditions. Judging from the public financial data, these 10 housing enterprises are undoubtedly "excellent students" and their balance sheets are quite good.

　　It is worth noting that the voluntary public disclosure of information is not a rigid requirement of the trust system, and collective action highlights a strong signal of calling out the market and boosting confidence.

　　However, many real estate business people contacted by China Economic Weekly admitted that the current market confidence is still insufficient and expectations are weak.

　　"Buyers are still waiting to see more. Even if our price has been reduced to a loss, people who buy houses still think that they will continue to cut prices." The general manager of a real estate project in Hunan told the reporter of China Economic Weekly.

　　Regarding the overall judgment of real estate, Vanke, which ranks first in the industry, is pessimistic. On January 9th, at Vanke’s 2022 Annual Meeting, Yu Liang, Chairman of Vanke’s Board of Directors, judged that in 2022, the first feature of the industry is to enter the stage of shrinking the table and clearing it, and shrinking the table and clearing it is a battle of life and death, either dead or alive, with no intermediate state.

　　Yu Liang also believes that the scale of the real estate industry will begin to shrink in the future, and proposes that the industry will enter the "black iron age".

　　In this regard, Hu Baosen, chairman of Jianye Group, echoed: "In fact, this is a description or a metaphor, and now it has been ‘ Lie flat ’ For enterprises, it is estimated that even the black iron era is not. " He also made it clear that the current strategy of Jianye Group is "less, small and good" and "no longer pursuing excessive growth in scale".

　　RealData believes that in 2021, the risk of housing enterprises broke out intensively, the wait-and-see mood in the capital market still exists, the risk has not been completely cleared, and the market confidence has not been fully restored.

　　The data in January was really depressed, and even the leading enterprises had a hard time.

　　According to the sales briefing of Poly Development in January, in January, the company achieved a contracted area of 1,857,600 square meters, a year-on-year decrease of 11.73%; The contracted amount was 28.302 billion yuan, a year-on-year decrease of 34.29%. In the "Announcement on the Progress and Recent Operation of Corporate Bonds Registration and Issuance" issued on February 24th, Poly Development stated that these data were "basically consistent with the overall performance of the market".

　　Poly’s development is indeed "basically consistent with the overall performance of the market". According to the data of Kerui Research Institute, in January, the sales volume of TOP100 housing enterprises reached 525.6 billion yuan, and the monthly performance scale decreased by 39.6% year-on-year, which was 43% lower than the monthly average level in 2021. According to the data of the Central Finger Research Institute, in January, the average sales of TOP100 housing enterprises was 6.18 billion yuan, down 23.1% year-on-year.

In the "black iron age", the market has accelerated its clearing and differentiation.

　　While the market is expected to weaken, in 2022, the debt repayment pressure of various housing enterprises is still not small.

　　As a central enterprise, Poly Development is the leader in outstanding performance of various financial indicators. Nevertheless, by the end of the third quarter of 2021, the balance of interest-bearing liabilities of Poly Development reached 341 billion yuan, including 4.999 billion yuan of short-term loans, 52.012 billion yuan of non-current liabilities due within one year, 247.147 billion yuan of long-term loans and 36.843 billion yuan of bonds payable. Poly Development said that "the company has a reasonable debt structure, strong fund management ability and high solvency".

　　RealData released the financing report of housing enterprises in January, saying that 2022 is still the peak year for housing enterprises to pay their debts, and the total amount of bonds due during the year is close to one trillion yuan. On the financing side, in January 2022, the domestic and overseas bond financing of housing enterprises totaled about 48.1 billion yuan, a sharp drop of 70% year-on-year.

　　Under pressure, various enterprises choose to clear up, and Vanke is the representative in this respect. Yu Liang said: "Don’t be illusory, you must clear it quickly and resolutely."

　　While clearing, it is the differentiation of the market.

　　Residential and non-residential are diverging. "The house is still good to sell, and the rest are commercial." A person in charge of real estate marketing in Changsha said.

　　On February 24th, a teleconference on housing and urban-rural construction in Hunan Province was held. Lushan, director of the Housing and Construction Department of Hunan Province, said that one of the key tasks this year is to speed up non-residential destocking.

　　On October 28th, 2021, the Housing and Construction Department of Hunan Province issued "Several Opinions on Promoting the Inventory of Non-residential Commercial Houses", which fully resolved the pressure of non-residential inventory such as apartments, office buildings and shops from 10 aspects — — Strictly control the increment of non-residential land, accelerate the revitalization of non-residential commercial housing land stock, control the supply of non-residential commercial housing, promote the rental and sale of non-residential commercial housing, encourage non-residential commercial housing to be self-sustaining, reduce the transaction cost of non-residential commercial housing, reduce the use cost of apartment residents, increase financial support, establish a monitoring and supervision platform, and implement the responsibility of territorial subjects.

　　In the residential market, the demand for rigid improvement has become a hot spot in the market, and small and medium-sized units are cold and hot. China Economic Weekly reporter’s investigation and visit found that commercial and residential large flat floors in Changsha are generally selling well, with a construction area of 200-400 square meters, and some buildings have extra-large units exceeding 1,000 square meters, with a price of 20,000 yuan/m2.

　　Many property consultants have declared that "the bigger the better". This phenomenon not only appears in Changsha, but also in Beijing, Guangzhou, Hangzhou and other places.

　　Regional differentiation is also obvious. According to Hunan Statistics Bureau’s "Completion of Real Estate Development Investment in Hunan Province by Region in 2021", Changsha, the provincial capital, increased by 19.7%, while Zhuzhou and Xiangtan, which are both Changsha, Zhuzhou and Xiangtan urban agglomerations, all experienced negative growth, and Zhangjiajie, which was seriously affected by the epidemic, decreased by 28%. In the whole country, according to the reporter of China Economic Weekly, more than one leading developer’s development plan will not take land in third-and fourth-tier cities in the next few years, and it will shrink in an all-round way.

　　Dongxing Securities Research Report believes that low-energy cities are currently facing huge sales pressure and market confidence is seriously insufficient. It is expected that more cities with high sales pressure will introduce stability measures one after another in the future to gradually reverse the situation of falling sales volume and price.

　　In view of the recent measures to maintain stability, such as the downward adjustment of down payment ratio and the downward adjustment of mortgage interest rate, many institutions unanimously pointed out that the cities that have introduced the downward payment ratio are all non-restricted cities. According to the Southwest Securities Research Report, the sales decline in these cities is serious, and the house prices are not high. Although the policy of reducing the down payment ratio is expected to bring marginal improvement in the demand side, it is still difficult to reverse the downward trend of the market in the short term.

　　The real "tightening spell" of purchase restriction has not seen any signs of loosening. "People who buy a house now are either just in need or just changed, and there are basically no investors." The general manager of the above project said.

　　According to the transaction data of new houses in 16 major cities monitored by the Central Reference Institute, in February this year, the transaction volume of cities in each line decreased by 23.4% year-on-year and 31.3% month-on-month. Among them, the transaction area in Beijing decreased by 301,600 square meters, down by 31% year-on-year and down by 46% month-on-month. Shenzhen ranked second in decline, down 26% year-on-year and down 45.1% quarter-on-quarter; Guangzhou fell 22% year-on-year and 26% quarter-on-quarter.

Wen | Kamen

Edit | Xiaoxi

On March 24, Naixue launched a new product, Domineering Crispy Mangguava, which unlocked a hidden way to eat: with Chili powder, it became a hot and sour fruit tea.

Not long ago, a new series of "Oriental Spices" was put on tea as soon as possible, and the flavors of perilla, fennel and pepper were added to tea.

Looking back on the past year, cinnamon, cloves, ginger, coriander and other ingredients have also been used in tea, and brands such as Tea Hundred Road, Book and Herb are all in use.

Can these raw materials for "cooking" sell a cup of tea?

01 "I saw Chili powder in Naixue, but it was really caught."

Yes, you are right. Naixue’s new product actually contains "Chili powder".

Recently, Naixue’s tea has a new domineering crispy mango guava. Inspired by Chaoshan licorice fruit, the crispy mango and guava are compounded, and it is sour and fragrant with duck excrement tea base.

The most surprising thing about this new product is that the official gave away Chili powder and sour plum powder, and shared a hidden way to eat it.

The fact that Chili powder was served in the tea shop also "held" this well-informed netizen.

Many netizens have exposed this new product on social platforms, and many others said that Naixue is too good at playing, tastes amazing and tastes delicious unexpectedly.

Some netizens also commented that "(fruit dipped in pepper) is a way of eating that Guangxi sisters have always said, and this time it was actually realized in Naixue."

Not only Chili powder, but also tea developers have begun to "look for explosives from the kitchen".

For example, stewed star anise and cinnamon, pepper, coriander and ginger used for cooking have all been used to make tea.

Last Wednesday, Juancha launched a new "Great Spice Series" in the store, including three new products: Perilla Jasmine Lemon Tea, Fennel, and Daidai Pepper. Various spices such as Perilla, Fennel, Pepper and Ginger were used.

In fact, spices have been used in tea for a long time, and some of them have even become classic models, and their sales performance is also good.

For example, when lemon tea became an explosion in summer, many brands, such as Wang Ning and Lin Xiangning, were all on "Coriander Lemon Tea", and there was also a topic of "Coriander Lemon Tea" in Weibo, with a reading volume of 76.259 million and 35,000 discussions.

In winter, with the popularity of hot red wine, the exposure of cinnamon and clove in the tea circle has obviously increased.

At the end of tea, has it changed from "eight-treasure porridge that can be eaten" to "a dish that can be drunk"?

I asked many tea drinkers their opinions. Some people think that the way spices are introduced into tea is too exotic and the taste acceptance needs to be considered, so they hold a wait-and-see attitude.

However, some tea drinkers think that if the flavor is special, it can be made into brand characteristics, which is worth trying.

When spices are added to tea, can they make customers shine?

What is the potential of spices in tea?

Let’s talk about "spices" first. Its category is actually very complicated.

Spices can be roughly summarized as "substances that can be smelled or tasted by the sense of smell", which can be roughly divided into natural spices and synthetic spices. There are 1,500 kinds of natural spices and more than 6,000 kinds of synthetic spices.

Colorful, cinnamon, citronella, mint and other spices have been used by tea brands in the past two years. Interviewing many R&D personnel and combining with the actual situation of the brand, I summarized the potential of spices in tea:

1. Show "traditional hometown flavor" with spices.

Since last year, the idea of regional characteristics and drinks has made many tea brands find differentiated ideas. Adding spices to drinks is also a form of showing "traditional hometown flavor".

For example, as soon as possible, the new "Great Spice Series" was launched. Cui Yuqi, who developed as soon as possible, told me that the "fennel" used in it was inspired by the "fennel stuffed jiaozi" that I often eat at home, which is also the "taste of home" in many people’s hearts.

Last year, there was a "hand-made Schizonepeta lemon tea" in the tea, and the "Schizonepeta" used in it was also a special spice in Henan.

For regional brands, this may be a good way to build barriers. These familiar smells, on the one hand, reduce the sense of distance of new products, on the other hand, will also stimulate consumers’ curiosity.

From the brand point of view, the use of local spices can also create "collective memories" and give the brand new connotation and vitality.

2, the flavor is clear, leaving a "super memory point"

Another advantage of spices is that the memory points are clear. Spices into tea often have a clear flavor and a strong rhyme, which is easy to cause association.

For example, the round little green mint is called "toothpaste water" by consumers. This interesting name will also attract consumers’ curiosity and thus spontaneously punch in.

In the view of the person in charge of Yuanzhen’s R&D, spices have been integrated into daily life, which can make consumers have more knowledge and choose a fragrant spice with a relatively peaceful taste, which can also achieve good results.

3, style building, taking into account seasonality

Judging from the application of spices in the market, the entry of spices is now more regarded as a "style building" technique.

For example, the creation of "Southeast Asian Style" began last year, and the common gorgeous colors in Southeast Asia were added as series models by major brands. Naixue’s tea, books, and 7-cent sweet are all launched with colorful series products.

Citronella, which is often used in Southeast Asian cuisines, is also promoted by many brands, such as fragrant lemon and green lemon, and citronella has been added to bergamot lemon tea with hundreds of teas.

Cinnamon, ginger and other spices sound more suitable for "cold autumn and winter", allowing consumers to feel the warmth of winter.

In October last year, the book also introduced the Earl cinnamon tea series, and in winter, Lizhi tea also introduced a product called "Brown Sugar Ginger Tea".

Li Haoyan, director of research and development of Lizhi Tea, told me, "It’s like customers need lemon tea to get a refreshing feeling in summer, and nothing can bring a warm feeling in winter like a cup of hot ginger tea."

03 online is challenging, but it is a good idea for drainage.

In the view of many R&D, the introduction of spices into tea is still immature and faces many challenges.

Such as higher costs. Zhao Mingzhe, a senior R&D person in the industry, told me that in the production and presentation of spice drinks, syrup was used more. However, because many spices are relatively small, the production cost of factories is often high, so the price is also high, which will also increase the cost of a cup of tea.

There is also the problem of unstable flavor and quality control. "Taking citronella as an example, there are frozen raw materials at room temperature, but the reduction of citronella aroma is limited." Zhao Mingzhe said that even fresh spices have different flavors in different venues and seasons, and quality control is difficult to stabilize.

Therefore, in practical application, it is necessary to think carefully about how to compound the spice syrup with full flavor but weak freshness with fresh spices.

However, tea drinkers who are optimistic about spices entering tea are paying attention to the "marketing value" of spices. Whether it is the taste of hometown, warm feeling, or strange associations such as toothpaste water, a cup of tea has a reason for consumers to try.

In addition, some spices can also provide color. Perilla lemon jasmine tea as soon as possible, in which the application of perilla can turn tea soup into purple; And the book also burns the beautiful bodhi thick milk of the grass to upgrade the glutinous rice into beautiful glutinous rice, and the green small material brings surprises to consumers.

Color is also an important factor in selling a cup of tea. The high film production rate and the easy generation of new topics will provide consumers with new reasons to punch in.

In short, the brand value brought by using spice tea as a drainage and creative product may exceed the product itself.

tag

Finally, I want to talk about the evolution of tea-

With the development of tea industry, the meaning of products is not just "a cup of drink".

It can be a classic explosion that is sold all the year round, a niche flavor that brings surprises, a "hometown flavor" that conveys emotional links, and an innovative attempt that is somewhat risky but full of topic and discussion.

When "adding materials" makes consumers feel some aesthetic fatigue, adding spices into tea may be another feasible innovation path.

Overall planning | Laughing at every vision | Jiang Fei