January 4, 2021 0— At 24: 00, there were 14 new confirmed cases of local COVID-19 in Hebei Province, of which 11 cases were reported in Shijiazhuang City (2 cases were asymptomatic infected persons turned into confirmed cases) and 3 cases were reported in Xingtai City (1 case was asymptomatic infected persons turned into confirmed cases). 30 new cases of asymptomatic local infections were reported in Shijiazhuang.

　　The situation of epidemic prevention and control in Shijiazhuang is suddenly grim. On the evening of January 5th, Shijiazhuang held a press conference on epidemic prevention and control in COVID-19 to inform the latest situation of epidemic prevention and control. At the same time, News 1+1 also connected Feng Zijian, deputy director of China CDC, to interpret the epidemic situation in Hebei.

　　A total of 52,784 samples of nucleic acid were detected in Shijiazhuang.

　　At the press conference of epidemic prevention and control work in Shijiazhuang, Wang Jianfeng, spokesperson of Shijiazhuang Municipal Government, said that from January 2 to 4, there were 14 confirmed cases and 40 asymptomatic infected people in Shijiazhuang, all of whom were treated in municipal designated hospitals, with no critical cases and no deaths. Shijiazhuang went all out to do emergency treatment, nucleic acid detection and epidemic control, and tried its best to control the epidemic in the smallest area.By 24: 00 on January 4th, 52,784 people had been tested for nucleic acid.

　　There are no critical cases in Shijiazhuang at present.　Nucleic acid detection for all staff from 6th.

　　Wang Jianfeng also introduced that from January 2 to 4, 2021, 14 cases of COVID-19 confirmed in Shijiazhuang were treated in municipal hospitals. There were no critical cases and no deaths.

　　The city has expanded the scope of nucleic acid detection to about 400,000 people in six towns and cities in the north of Gaocheng, and carried out nucleic acid detection for 200,000 people in some villages in Zhengding County and Wuji County of Xinle City adjacent to Zengcun Town.Tomorrow (January 6), the rest of the population in Gaocheng District will be tested for nucleic acid., to ensure that the nucleic acid detection should be done, not missing one household, not leaving one person. Take prompt measures for those who are found to be positive. At the same time, the whole staff will be fully tested for nucleic acid in Shijiazhuang tomorrow, so as to ensure early detection, early reporting, early isolation and early treatment, and quickly cut off the transmission route of the epidemic.

　　The epidemic in Shijiazhuang showed the characteristics of family aggregation.

　　Lu Fei, director of Shijiazhuang CDC, introduced at the press conference that this epidemic hasThere are many diseases and family aggregation.Characteristics, a large number of cases appeared in a short time.

　　Hebei sent the throat swab sample of the first confirmed case to CDC for sequencing and tracing to determine the source of infection.

　　Lu Fei, director of the Center for Disease Control and Prevention in Shijiazhuang City, said that the traceability work has been further strengthened. The throat swab sample of the first confirmed case has been collected and sent to the China CDC for whole gene sequencing. At the same time, the relevant departments are combined to use technical means to try to track and determine the source of infection as soon as possible.

　　Closed-loop control of all communities and rural areas in Shijiazhuang

　　On the 5th, Shijiazhuang City held a working meeting to deal with the COVID-19 epidemic.

　　The meeting pointed out that,It is necessary to implement closed-loop control over all communities and rural areas in the city, quickly formulate holiday plans for all kinds of schools in the city, strictly control gathering activities, and resolutely avoid gathering together.It is necessary to strengthen the control of crowded places such as passenger stations, farmers’ markets, large supermarkets, hotels and restaurants, strictly implement measures such as registration management, wearing masks, temperature detection, disinfection and ventilation, and do a good job in the whole process management of cold chain logistics to ensure foolproof.

　　All primary and secondary schools and kindergartens in Shijiazhuang suspended offline education and teaching.

　　According to the WeChat WeChat official account news released by Shijiazhuang Education, according to the current epidemic prevention and control situation in Shijiazhuang, after research, all teachers and students of day schools (kindergartens) will not return to school from January 6, 2021; All boarding schools will be fully enclosed from January 6, 2021; Since January 6, 2021, semi-boarding schools will not return to school for the time being, and boarding students will be fully closed.

　　Covid-19 in Shijiazhuang is still imported from abroad and is highly homologous to Nangong in Xingtai.

　　On January 5th, in the column "News 1+1", Feng Zijian, deputy director of China CDC, said that the virus infected with the confirmed cases in Shijiazhuang was not native virus, but was still imported from abroad, probably imported from Europe. At present,The transmission of Shijiazhuang virus is highly homologous to Xingtai Nangong.The case in Nangong City has epidemiological connection with the case in Shijiazhuang, which may be caused by a virus transmission. The number of patients is still increasing, indicating that the virus has been secretly spreading for some time.

　　The experts from CDC and National Health Commission have arrived in Shijiazhuang and Xingtai.

　　Feng Zijian introduced,The expert group of China CDC and the high-level expert group of National Health Commission have arrived in Shijiazhuang and Xingtai.. At present, the cases are concentrated in Gaocheng District of Shijiazhuang City and Nangong City of Xingtai City.

　　Socialism with Chinese characteristics’s new era has opened a new journey of comprehensively deepening reform. It is a new mission of the new era to embark on a new journey, to conquer the "Loushanguan" and "Lazikou" on the road ahead with the courage of opening roads on every mountain and bridging bridges when encountering water, and to carry out the reform to the end with the tenacity of dripping water and sawing wood. The micro-platform of the Party Construction Network combs some of the general secretary’s expositions on deepening reform since the 19th National Congress of the Communist Party of China, and invites you to study together.

　　Promote reform and opening up at a new starting point

　　The great rejuvenation of the Chinese nation will surely be realized in the process of reform and opening up.

　　Reform and opening up is a key measure to determine the fate of contemporary China. The 40-year reform and opening up has enabled the people of China to live a well-off life and gradually become rich. We will sum up experience, take advantage of the situation, continue to modernize the national governance system and governance capacity, unswervingly deepen reforms in all aspects, and unswervingly expand opening up, so that reform and opening up can promote each other and complement each other. I firmly believe that the great rejuvenation of the Chinese nation will be realized in the process of reform and opening up.

　　— — On October 25, 2017, when the Supreme Leader met with Chinese and foreign journalists in the 19th The Politburo Standing Committee (PSC), he emphasized that

　　Reform and opening up is the key choice that determines the fate of contemporary China.

　　Reform and opening up is the key choice to determine the fate of contemporary China, the source of vitality for the development and progress of contemporary China, an important magic weapon for the cause of the party and the people to catch up with the times in great strides, and the only way to uphold and develop Socialism with Chinese characteristics and realize the great rejuvenation of the Chinese nation.

　　— — On April 13, 2018, the Supreme Leader’s speech at the celebration of the 30th anniversary of Hainan’s establishment of a provincial special economic zone.

　　Carry out the reform to the end

　　In the new era, the people of China will continue to strive for self-improvement and self-innovation, unswervingly deepen reform in an all-round way, open roads on every mountain, bridge bridges when encountering water, dare to open the door to stubborn diseases, and dare to break through the barriers of solidification of interests to carry out the reform to the end.

　　— — On April 10, 2018, the top leader delivered a keynote speech at the opening ceremony of the 2018 annual meeting of Boao Forum for Asia.

　　Promote reform and opening up at a new starting point

　　This year marks the 40th anniversary of reform and opening-up. We should sum up our experience, take advantage of the situation, and push reform and opening-up to achieve new breakthroughs at a new starting point.

　　— — From April 11 to 13, 2018, when the Supreme Leader visited Hainan, he pointed out

　　Open a road on a mountain and bridge in water.

　　No matter what we change or what step we take, we must uphold the leadership of the party.

　　No matter what we change or what step we take, we must uphold the party’s leadership, ensure that the party takes the direction, seeks the overall situation and sets policies, and ensure that the party always takes the overall situation and coordinates all parties.

　　— — On April 13, 2018, the Supreme Leader’s speech at the celebration of the 30th anniversary of Hainan’s establishment of a provincial special economic zone.

　　Without people’s support and participation, no reform can succeed.

　　Every breakthrough and deepening in understanding and practice of reform and opening up, the emergence and development of every new thing in reform and opening up, and the creation and accumulation of experience in every field and link of reform and opening up all come from the wisdom and practice of hundreds of millions of people. Without the support and participation of the people, no reform can succeed. Only by fully respecting the wishes of the people and reaching a broad consensus can the people actively support and participate in the reform. We must uphold the people’s dominant position, give play to the initiative of the masses, and rely closely on the people to promote reform and opening up.

　　— — On April 13, 2018, the Supreme Leader’s speech at the celebration of the 30th anniversary of Hainan’s establishment of a provincial special economic zone.

　　The complexity, sensitivity and arduousness of reform are more prominent.

　　The comprehensive start of deepening the reform of the party and state institutions marks a new stage of comprehensively deepening the reform, which will further touch on the adjustment of the deep-seated interest pattern and the reform of the institutional system. The complexity, sensitivity and arduousness of the reform are more prominent. It is necessary to strengthen and improve the overall leadership of the party in comprehensively deepening the reform and promote the reform work in close combination with deepening the institutional reform.

　　— — On March 28, 2018, the Supreme Leader presided over the first meeting of the Central Committee for Comprehensively Deepening Reform, emphasizing that

　　Open a road on a mountain and bridge in water.

　　"Fang Lin’s new leaves urge Chen Ye, and the front wave of running water makes the back wave." Over the past 40 years of reform and opening-up, we have blazed a new and good road with the courage to dare to do things and the responsibility of self-innovation, and achieved a great leap from "catching up with the times" to "leading the times". Today, we must not forget our original intention and mission, continue to open a new chapter in the great social revolution with the pioneering spirit of opening roads on every mountain and bridging bridges when encountering water, strengthen our physique in the great self-revolution, and continue to write a new chapter in the history of the great struggle of more than 1.3 billion China people in our vast territory!

　　— — On February 14, 2018, the Supreme Leader’s speech at the 2018 Spring Festival group meeting.

　　Let the tasks of reform, development and stability fall.

　　Promote ideological emancipation, reform, deepen work and grasp reality.

　　2018 is the first year of implementing the spirit of the 19th National Congress of the Communist Party of China and the 40th anniversary of reform and opening up. It is of great significance to do a good job in reform. It is necessary to carry forward the spirit of reform and innovation, promote ideological emancipation and reform, deepen work and grasp reality, unite the powerful force of comprehensively deepening reform, and achieve new breakthroughs at a new starting point.

　　— — On January 23, 2018, the Supreme Leader presided over the second meeting of the Central Leading Group for Comprehensively Deepening Reform, stressing that

　　Let the tasks of reform, development and stability fall.

　　Investigation and research is the heirloom of our party and the basic skill of doing all the work well. It is necessary to vigorously investigate and study the whole party, promote the whole party to advocate hard work, refrain from empty talk and make precise efforts, let the tasks of reform, development and stability fall, let all the work that benefits the people be implemented, and promote the major policies and decision-making arrangements of the CPC Central Committee to take root at the grassroots level.

　　— — From December 25 to 26, 2017, the Political Bureau of the Central Committee held a democratic life meeting, and the top leader presided over the meeting and delivered an important speech.

　　Strengthen problem orientation

　　The key to solving the difficulties and problems on the road ahead lies in comprehensively deepening reform. We will strengthen problem-orientation, resolutely get rid of all outdated ideological concepts and institutional mechanisms, break through the barriers of solidification of interests, and stimulate the creativity and development vitality of the whole society.

　　— — On November 10, 2017, the top leader delivered a keynote speech at the APEC CEO Summit.

　　CCTV News:According to the "Emergency Management Department" WeChat WeChat official account news, recently, the Emergency Management Department issued the "Announcement of National Comprehensive Fire Rescue Team Recruiting Firefighters for the Society in 2022", which officially started the recruitment of firefighters. Before 18: 00 on August 29th, the recruits can log on to the fireman recruitment platform of the national comprehensive fire rescue team (http://xfyzl.119.gov.cn) to inquire about the recruitment announcement, recruitment plan, policies and regulations, and register. The national comprehensive fire rescue team recruited 17,625 firefighters (all male), including 12,600 fire rescue teams, 5,000 forest fire rescue teams and 25 China Fire Rescue College. There are 6,279 college graduates, 5,673 retired soldiers and 5,673 social youths.

　　Since its establishment, the national comprehensive fire rescue team has resolutely implemented the spirit of the flag training speech given by the Supreme Leader General Secretary and the team-building policy of "loyalty to the party, strict discipline, going through fire and water, and serving the people wholeheartedly", faithfully fulfilled the sacred duty of preventing and resolving major safety risks and coping with various disasters and accidents, accelerated transformation and upgrading, improved professional ability, updated equipment and technology, strengthened team building, fully played the role of the main force of emergency rescue and the national team, and effectively safeguarded people’s life and property safety and social stability.

　　Firefighters implement salary and other treatment guarantee policies that are in line with their job rank sequence and conform to the professional characteristics of fire fighting and rescue, and enjoy special preferential treatment in terms of entrepreneurial employment, family preferential treatment, children’s schooling, housing and medical care, transportation and travel, and sightseeing. Firefighters have a complete growth and training system and broad career development space. Firefighters with excellent moral integrity can be promoted to rank positions step by step, and can be promoted to cadres through directional training in colleges or special examinations. After working for 12 years, the government can arrange work, and those who meet the prescribed conditions can arrange retirement.

　　This year is the fifth time that the national comprehensive fire rescue team openly recruits firefighters for the society. According to the requirements of the national policy of strengthening employment priority, the recruitment scale has been appropriately expanded, and the proportion of college graduates has been increased. At the same time, to meet the needs of team specialization and professionalization, the physical fitness test standards have been optimized, and the urgently needed professional catalogue has been improved to attract more highly educated and high-quality talents. During the registration period, all fire rescue stations (teams) in the country are open to the public. Applicants and their families can visit the equipment and facilities of the fire brigade nearby, gain an in-depth understanding of the life of firefighters on duty training, familiarize themselves with the experience recruitment test items, and consult the recruitment policies and regulations in person to make full preparations for the follow-up assessment and selection.

　

Everything you want to know about Shiseido is here!

I believe that every exquisite beauty who loves Japanese skin care is filled with bottles and cans of Xu Sanduo’s products on the dresser.

　

In fact, "Xu Sanduo" is SHISEIDO, one of the four major cosmetics groups in Neon. Because of its similar pronunciation to "Xu Sanduo", it is called "Xu Sanduo" by many skin care lovers.Speaking of the origin of Shiseido’s name, it is named after "the most precious thing in the Book of Changes", which means praising the virtue of the earth, giving birth to new life and creating new values. This name is the reflection of Shiseido’s corporate image, which combines the aesthetics and consciousness of the East with the technology and business practice of the West, combines advanced technology with traditional ideas, and interprets the implicit oriental culture with western culture. In 1872, Shiseido founded the first western-style dispensing pharmacy in Ginza, Tokyo, Japan. In 1897, the cosmetic water named EUDERMINE was scientifically developed based on western pharmaceutical prescriptions. Because of its liquid color, it is called Shiseido Red Water, which can infiltrate the cuticle of the skin and prevent dryness, thus opening the first page of the development of the cosmetic industry. Until today, this product still uses the improved formula. Since then, Shiseido has been devoted to the research of beauty and hair, and has developed many innovative products and beauty methods.

Brand history

In 1916

one

Shiseido opened its first Shiseido R&D center in Japan, and also opened an independent cosmetics store next to the pharmacy in Ginza, Tokyo. Its interpretation of beauty is unique, that is, it is committed to embracing and redefining beauty from the inside out by discovering new technologies and methods. The developers try to convey the idea that beauty awakens from the five senses. Thanks to this investment, there are now research centers in China, Thailand, the United States and France, and they are also in the leading position in the field of skin care and basic research of dermatology in the world. In terms of product quality, testing and formula, Shiseido has always pursued a high standard position. Any natural ingredients are purified according to the company’s own high standards before being added to the formula. In 2000, Shiseido factory was certified by ISO14001. The company has always responded positively to maintaining environmental awareness.

In 1919

three

In early 1919, Shiseido opened a gallery, which is one of the oldest existing art galleries in Japan, and has held more than 3,100 exhibitions. Shiseido continued to support and cultivate enterprising Japanese artists, many of whom made great contributions to Japanese art later. In the development of Japanese photography art, the founder Fukuhara family is also closely linked with it. In Guachuan, since 1978, Shiseido Art Museum has exhibited a large number of contemporary art and design works collected by Shiseido.

In 1917　

2

At the same time, in order to get more beautiful inspiration, Shiseido seeks beauty and shares beauty in art, and has been committed to cultivating and developing artistic career, thus making products have excellent design quality. Since the founding of the family, the desire to integrate art and science has been particularly strong. Over the years, their great appreciation of European art, culture and design has also been reflected in the image of Shiseido. In 1917, the "seven-color honey powder" was introduced, and the octagonal packaging inspired by decorative art was adopted. This is Shiseido’s first product that allows customers to match according to their skin color, not just whitening. Launched Shiseido’s first real perfume, "Toona sinensis", which was prepared by a Japanese perfumer. Its fragrance comes from traditional Japanese flowers such as camellia, plum and wisteria, and it is packed in high-quality carved glass bottles.

In 1983

one

In 1983, the Huachun Contemporary Poetry Award was held for the purpose of "enhancing the communication power of words to beauty".

In 1986

2

In 1986, Shiseido held an advertising art exhibition at the Paris Advertising Museum. Shiseido’s design works combine Japanese traditional culture with French new art and decorative art, and have unique visual expression, which is appreciated by many French people.

Hua chun

It is interesting to say that Shiseido’s cultural confidence in Hua Chun is far more than that.Shiseido pays attention to the excavation of product culture and regards design as a philosophy, thus challenging its wisdom and soul.Hua Chun magazine is an internal magazine founded by Shiseido. It was once selected as the top magazine in the world. Following the cultural concept of the integration of East and West, Hua Chun has also become the expression of Shiseido’s corporate culture, with far-reaching influence in European countries. That is, after Hua Chun magazine appeared, Shiseido turned its energy to product packaging design, poster design and related design fields, recognizing that high-quality products need corresponding image packaging. "Hua Chun" takes the girl as the main character image in the picture, with prominent Japanese names, romaji’s publication name and issue number on the cover. The layout design of the advertisement has both western avant-garde visual image and Japanese elegant style, which has a very strong influence and a good visual image. However, Shiseido’s Huachun magazine does not focus on its own products, but also pays attention to the development of the whole cosmetics industry, including popular periodicals, magazines, fashion and tourism in Japan and abroad, and also includes articles by famous contemporary writers, which has become the characteristics of Shiseido’s Huachun magazine. [1]　

　

It can be said that Shiseido in my eyes is a brand that combines art, imagination and inspiration. After 150 years of tortuous development, Shiseido has now become the largest cosmetics brand in Asia and has great influence in the international beauty market. [2,3] Today, Shiseido has carefully divided the cosmetics market, created many product branches according to different consumer needs, and formed a perfect brand matrix. From the top brand THE CINZA (Ginza), which contains SHISEIDO’s cutting-edge technology and beauty technology and is only distributed in Japan, to the high-end counter brands CPB (Key to the Skin) and Shiseido (Shiseido) suitable for women with higher economic ability, and then to AUPRES (Aupres), PURE&MILD (Bomei) and URARA (Youlai) for the mass market. In addition to different pricing strategies, Shiseido’s many product branches have different main functions. For example, BIO-PERFORMANCE and BENEFIANCE focusing on anti-aging, WHITE LUCENT focusing on whitening and blemishing, ELIXIR focusing on collagen, etc. With the change of people’s consumption concept and the rise of "other economy" in the cosmetics market, Shiseido has also developed MEN (men’s series) specially for men.Market segmentation has expanded Shiseido’s product coverage in China, met the needs of more consumers, and enabled consumers of different genders, ages and skin types to find the right product among Shiseido’s many brands, which provided an important foundation and guarantee for Shiseido to enter the cosmetics market in China on a large scale. [2]

To put it simply, Shiseido China currently has more than 20 brands, including hairdressing and beauty instrument brands, mainly as shown below.

　

Award-winning research of IFSCC conference

The success of Shiseido is not only related to its strong artistic color and the group’s many brand branches designed for different skin care demands, but also the excellent technology.And this is also the most concerned part of the party, the raw material party and the efficacy party.

How strong Shiseido’s science and technology is, we can directly see its award-winning times in IFSCC. Founded in 1959, the International Federation of Societies of Cosmetic Chemists (IFSCC) is an international organization composed of cosmetic technologists from all countries and regions in the world. Headquartered in new york, it has been joined by 74 countries and regions with more than 16,000 members (from January 2018 to now). Japan officially joined IFSCC in 1962. IFSCC has carried out various activities to improve cosmetic technology and develop safe and practical cosmetics. Among them, IFSCC conference is a large-scale event where cosmetic technicians from all over the world gather to publish the latest research results. The Congress is divided into congress (formal congress) held in even-numbered years of Gregorian calendar and Conference (intermediate congress) held in odd-numbered years of Gregorian calendar. From 1976 to 2019, Shiseido won 28 awards in formal and intermediate conferences. This overwhelming number of awards proves that Shiseido has superb technical strength that other companies can’t match, and directly ranks first in the world in terms of awards.

This is part of the screenshot I took from Shiseido Group’s corporate intelligence website:

　

And the catalogue of more than 600 invention patents is also very attractive?

　

Many of the research contents here have penetrated into the above-mentioned brands. Next, starting from this article, I will give you a detailed description of these brands that embody the core patent or black technology skin care concept. In the first issue, let’s start directly with the brand name Shiseido ~

Four sections of skin care

I have divided our favorite skin care demands into four sections, namely, moisturizing, repairing, whitening and anti-saccharification (anti-aging). Each section has Shiseido’s skin care concept, new ingredients and corresponding star products. You are welcome to help yourself and enjoy eating ~

First, moisturizing

Speaking of moisturizing, I don’t think there is any sentimental brand-Shiseido’s most classic red water (red honey dew essence water) is a more representative product. It was produced in 1897 and is the first product of Shiseido. So far, it has been updated to the eighth generation. The formula is basically a humectant, which is indeed a great breakthrough and cutting-edge product for the cosmetics market a hundred years ago, because pure glycerin will have a more obvious sticky feeling when used on the face, but it will not; Today, with the soaring demand for advanced skin care, this lotion basically does not cover the ingredients that meet its demands, so you can regard it as a high moisturizing lotion or a water-based lotion. There’s something to say here, so don’t underestimate the role of moisturizing! In fact, moisturizing, cleaning and sun protection are done well, and basically skin care is more than half successful, because it ensures the health of the skin barrier and can resist the invasion of photoaging and other harmful factors to a certain extent. When the skin barrier is damaged, you have to cry like a moisturizing ingredient for help. Especially for dry and sensitive skin, moisturizing is an important prerequisite.

Its bottle body is antique, very textured, and it is elegant red, which looks like a symbol of joy, high spirits and good luck in the new year. Shui Yang texture, whether dry or oily, can hold, giving people a moist but not greasy feeling. It is a very well-balanced water in terms of effect and skin feeling. This kind of feeling is like you want to drink a cup of milk tea. You are afraid of the mellow sweetness of 5 cents, and you don’t like the blandness of sugar-free, and it gives you a feeling of "just right" just like 3 cents.My personal experience is as follows: the first snow fell in Jiangcheng in late January, and a few drops of red honey dew were dropped in the air-conditioned room, and then gently massaged and absorbed, so that the skin could feel the tenderness surrounded by moisture, and the skin color would instantly brighten and shine after hydration, even if the essence and cream were no longer applied, it would not be dried. Although the skin color did not change the next morning, the moisture fullness was still online.

　

Second, repair

Repair, a topic that is emphasized every day, are you sure you have done all the repairs? From the end of the 21st century to the present, I have always emphasized the importance of immune barrier with you. Zhihu’s articles "Guide to Selecting Sensitive Muscle Cream" and "Accidental Poxville Scheme" are the best proof. If you don’t know about immune barrier, you can go and have a look at these two articles. You only need to know that Langerhans cells (etc.) are involved in regulating the immune barrier, and β -glucan is the component that promotes its activity. After the immune barrier is repaired, the skin can better resist oxidative stress, inflammatory reaction and even aging. At this time, you may have to ask questions. What does all this have to do with Shiseido?

In fact, over the past 140 years, Shiseido has been trying to find ways from the inside of the skin to enhance the skin’s resistance and ability to overcome problems, including the study of skin immunity. [4]

　

After more than 20 years of joint research with authoritative scientific institutions, they have confirmed the relationship between immunity and skin health. Just as the body’s immune system can protect us from dangerous foreign invasion, skin also has its own immune system, which can resist the increasingly severe environmental threats, various pressures and aging phenomena. When your skin has problems that can’t be cured by any method, it’s time to rebuild your skin immunity! The key is Langerhans cells, which can be called the commander of skin immune system.

　

As one of the immune cells, it is mainly responsible for managing the skin’s defense and self-healing functions.We can understand it as the guardian of the skin against external germs. If there are bacteria or some other immunogenic substances that want to harm our skin, it can raise its shield to meet those cells. Its mechanism is to capture and treat the antigen invading the skin and pass it on to T cells, resulting in an immune response. Human version: It detects substances invading from the outside, and gives a warning to other cells, so that they can play their respective immune functions. When the immunity is high, you won’t notice that it is working. However, when the function of Langerhans cells decreases, the immunity will be weakened, and then the skin will be allergic, inflammatory, aging, dark yellow and so on. Based on this major research and development achievement, it has made "Red Kidney" in the skin care industry today.

　

As the world’s first "immune essence", Shiseido has exclusively developed a heavyweight ingredient that can enhance the function of declining Langerhans cells.ULTIMUNE compound ingredients. It contains β -glucan extracted from baker’s yeast, Bulgarian rose water and Shiseido original moisturizing ingredient Moisturizing Pool, which can enhance the skin vitality of Langerhans cells, strengthen our immune barrier, and make the skin have better defense and compression resistance in the face of external injuries, thus making it less prone to problems such as dryness, pigmentation, wrinkles and relaxation.

I still want to talk about β -glucan here, which is a favorite ingredient of Shiseido Group. Not only Shiseido, but also other brands, such as ISPA and Oprah, can see it. I described it in detail in Zhihu’s article "Accidental pox muscle", which can activate Langerhans cells and induce their local or systemic immune and repair functions. The mechanism is that there are receptors on the surface of Langerhans cells that specifically respond to β-glucan, thus stimulating Langerhans cells and activating immune response. Experiments show that β -glucan can also increase the moisture retention of skin and weaken the damage of surfactant to skin. Improve the renewal speed of stratum corneum; Improve skin tightness; And the efficacy of preventing skin oxidation caused by ultraviolet radiation. This formula not only makes the skin get simple repair, but also protects against all kinds of harmful substances and pressures in advance.

Last year, this classic red kidney product once again ushered in the third generation upgrade, and once again applied the research on the unique perspective of immunology, giving me a bright feeling.What do you say? This time, I actually improved my immunity directly by promoting microcirculation.

Microcirculation refers to the blood circulation of capillary network between arterioles and venules, which is the process of material transport and metabolism between blood and tissue cells. It will affect nutrient absorption, immune response, skin color, body temperature regulation and transdermal absorption, so microcirculation plays an important role in supporting various functions of the skin. Capillary network system, as the final regulating and functional unit of metabolic regulation, is the basis of realizing microcirculation regulation. Once the capillary network is blocked and the immune cells are inactivated, the skin’s immunity will decline, and it is easy to receive external stimuli to cause allergies. In this way, a logical relationship is formed: poor capillary microcirculation → decreased activity of skin immune cells → decreased immunity → stress response to external stimuli: redness, inflammation, etc.; Pushing back and promoting skin microcirculation is equivalent to mobilizing the activity of immune cells and improving skin immunity, so as to better resist external stimuli, such as inflammatory reactions produced by the skin, and then improve redness.

The third generation of red kidney adopts a brand-new red pulse microcirculation technology, which can accelerate the skin microcirculation, strengthen the activity of immune cells, improve our skin’s immunity and resistance to external stimuli. It’s just like when it’s cold, we can accelerate the blood circulation inside the body by doing more exercise, so that the body can be warmed up, and the cold-proof ability will be significantly improved, which is much more powerful than staying in an air-conditioned room and getting warm by external forces! The whole process of "skin care+immunity enhancement" is completed by Langerhans cells and NK cells. Langerhans cells, which I have mentioned to you before, and natural killer cell are also important immune cells in the body. By killing some irritating substances, such as microorganisms (viruses or bacteria) that reduce our immunity, it can participate in hypersensitivity and autoimmune diseases in some cases. We can think of it as a policeman with a gun, who can remove the bacteria or other harmful substances from the outside. In addition, it can repair aging cells and rejuvenate them. These two friends support our healthy skin, so now you can play "cellular immune repair"!

This essence still extends the refreshing skin feeling of the second generation. The translucent gel texture may feel moist at first, but it is quickly absorbed by the skin and then becomes matte. I used it basically without burden last summer. Although denatured ethanol is added to it, the skin will not feel stimulated and dried, and there is still some cool feeling. A few hours after using it, the redness of my face can be gradually calmed down, and the subsequent brushing is also very reassuring and easy, just like taking a dose of cardiotonic in advance, giving me the feeling of "having nothing to fear"? Although this metaphor may be a bit inappropriate, I want to say that its stability and repair effect is really satisfactory.At the same time, this feeling of striving for progress in stability is also reflected in its fundamental point-immunity. I obviously feel that the frequency of my acne has decreased in the future. Is it also a good testimony?

Third, whitening

Speaking of Shiseido’s patented whitening ingredients, I think thrombotic acid +4MSK must sit firmly in the first place in C.

As a matter of fact, Shiseido also has a patented formula about coagulation acid at home, as shown in the following figure [5]. In 1998, Shiseido proved that coagulation acid combined with hyaluronic acid can improve rough and dull skin. However, many documents show that the whitening effect of coagulation acid alone is not obvious, and it may be necessary to use other ingredients to achieve better whitening effect. Its core effect is to dilute the pigment deposition after inflammation.

　

Then there is a lot to say about 4MSK. Shiseido began to study the ingredients against melanin in the 1980s, specializing in whitening for 40 years, and began to study the whitening effect of 4MSK in 1993, and has been creating 4MSK for nearly 30 years. In 2003, 4MSK was certified by the Japanese Ministry of Health and Welfare, and the first generation whitening essence of Shiseido came out. From 2005 to 2019, 4MSK won six Japanese patents. In 2020, the whitening essence-cherry blossom bottle has been updated to the seventh generation. I have to say that Shiseido always surprises us in the times.

Speaking of 4MSK, its structure is similar to salicylic acid. Shiseido Institute found that the whitening mechanism of 4MSK is to inhibit melanin, inhibit the activity of arginase, correct abnormal keratinization (such as inhibiting the differentiation of keratinocytes caused by ultraviolet rays), and metabolize the melanin that has been generated, which is a whitening component with a very complete pathway.

The research on melanocytes shows that it can significantly inhibit melanin production at the concentration of 3×10-4mol/L, and it has full potential compared with the existing whitening active ingredients. Secondly, through in vivo tests, it is confirmed that the test product containing 1-5%4MSK has a concentration-dependent defense effect on pigmentation caused by ultraviolet rays. No abnormal skin phenomenon was found during the whole experiment, so it can be considered that 4MSK is safe and effective as a cosmetic ingredient. The above in vitro studies confirmed that 4MSK has a direct inhibitory effect on the production of melanin, and also has an effect on the proliferation and differentiation of keratinocytes. These two effects have defensive effects on the production and release of melanin, which leads to excessive deposition of melanin in skin. However, the in vivo test results show that 4MSK has excellent defense effect on pigmentation caused by ultraviolet rays, so it is considered that:4MSK can also play a good role in solving the problems of pigmentation, freckles and dullness of skin melanin. [6]

　 　

4MSK is already so strong in theory, but what is the actual effect? Let’s go directly to the seventh-generation cherry blossom bottle to check it.

　

I haven’t used the old cherry blossom bottle before, so I just left it out. In this newly upgraded cherry blossom bottle, although there is no coagulation acid component, the concentration of 4MSK has been fully doubled. With the extract of Pyrola rubra+Potentilla chinensis root extract+vitamin C derivative, the production of melanin can be better reduced. What, didn’t you say all-round whitening? Since 4MSK can brighten the skin and reduce the spots, what should I do with the yellow gas and acne marks left on my face? Don’t be afraid, the product also has a hidden core ingredient to help you solve this trouble-including Tokyo cherry leaf extract (Yoshino Sakura). It has excellent anti-oxidation and anti-saccharification effects, which can better target dullness and yellow gas, and its extra anti-inflammation can also repel acne bacilli and acne marks, so don’t be afraid. Finally, the ace ingredient is sea water fairy extract, and its addition amount is not low, which can also inhibit the front melanin to a certain extent: pro-opioid cortisol (melanin: am I easy? I, so many people want to intercept me, can I quit? ! ), but also can converge the skin and regulate oil secretion. There is less oil on the face, the pores become smaller, the yellow gas is waving, and the clean and white face is just around the corner.

With the whitening blessing of many gorgeous ingredients, it is no wonder that consumers can feel the change of skin color in only 2~4 weeks. Maybe you use too high a concentration of vitamin C and alcohol A, which have strong short-term effects, but the effect of cherry blossom bottles will not drop at all after long-term use, and the most important thing is that they are much milder. The product is still the refreshing skin feeling of Japan, with white emulsion texture and strong ductility, which can be wiped on the face quickly and then absorbed by the skin like water, with pleasant fragrance, giving people a superior skin care experience. In my eyes, this essence is an out-and-out "skin palette" essence. During my short-term use for half a month last year, I first felt that the fragile and sensitive parts around my lips became more uniform. A month later, with strict sun protection, the yellow gas on the face has begun to decrease; After three and a half months, that is, after two empty bottles, the skin color finally began to brighten and whiten significantly, and it also had some extra red repairing effects, which was an unexpected joy.The sense of transparency pursued by the Japanese, that is, the skin color is even, the yellow gas is less, and the white ground is clean. I think the cherry blossom bottle has brought me to it!

Fourth, anti-saccharification

Do you think that the more you eat sweets, the easier it is to get acne? Do you feel that after eating particularly sweet and greasy food, your skin becomes a little darker? When eating more vegetables and reducing carbohydrate intake, do you feel that your skin is lighter? These are all derived from the "saccharification" of the skin.

　

Saccharification reaction, also known as non-enzymatic glycosylation (Neg) reaction, refers to the non-enzymatic condensation reaction between carbonyl groups on reducing sugars (such as glucose) and free amino groups on macromolecules such as protein, lipids or nucleic acids. The stable covalent adducts produced by the NEG reaction are collectively called advanced glycosylation end products (AGEs). When it comes to the harm of saccharification to skin, it mainly causes pigmentation, accelerates aging, activates inflammatory pathways, and causes dryness, which leads to fragile barriers. Therefore, anti-saccharification should be put on the skin care agenda as soon as possible.

Shiseido has been working hard in skin care technology, and this time it is Shiseido Yuewei Zhigan series "Sugar Control Cream" that helps us to alleviate the anxiety of "dessert attack". It adds the extract of Sunrise Honghua and compound plant extract VP8, which can reduce the damage of saccharification and free radicals (oxidation) from the perspective of anti-oxidation and anti-saccharification, and make use of the latest research results of skin neuroscience. Here, let’s start with the achievements of skin neuroscience.

　

This achievement was presented by Shiseido at the annual meeting of global neuroscience in October 2019 and the 44th annual meeting of Japanese research dermatology in November. In this brand-new research, Shiseido put forward the following arguments: 1- Shiseido has established a visualization nerve fiber technology, which can visualize nerve fibers at a depth of 2mm including the deep dermis; 2- Peripheral nerve fibers will decrease with age; 3- Some components (neurons) of peripheral nerve fibers can stimulate fibroblasts to synthesize collagen, thus improving skin elasticity.

　

In the subsequent research, Shiseido tested the efficacy of multiple plants to stimulate sensory neurons, and finally found a variety of plant linking proteins from compositae plants that can activate the growth of sensory neurons, which can act on TRPV1 channels (the Nobel Prize-winning theme came again last year! ), thus activating sensory neurons, so it perfectly connects with the third logic just now. With the regeneration of neurons, it can better stimulate fibroblasts to synthesize more collagen, thus improving skin aging. And this is also the origin of the essence of the rising sun safflower.

　

Safflower extract is a kind of compositae plants. Shiseido research found that it can improve skin quality, and reduce the generation of AGEs to reduce saccharification damage, thus improving the dark yellow, roughness, pores and other problems caused by saccharification, that is, it can achieve anti-aging effect from the perspective of anti-saccharification. As a classic soul formula of Shiseido, VP8 contains the familiar olive oil leaf extract, tea extract, etc. Together, it can effectively delay the skin protein aging and the hardening and fracture of collagen fibers, and reduce the skin fire. Flavonoids and polyphenols contained in VP8 can also play a certain role in antioxidation and anti-saccharification. As I just mentioned in the skin neuroscience, the linked proteins in compositae plants can promote the regeneration of sensory neurons and improve aging, while Yuewei anti-icing cream adopts the latest research of Shiseido, which maximizes the effect of the extract of Safflower Rising Sun and VP8 in promoting the regeneration of sensory neurons and helps us to keep the skin young from the skin neuroscience level. The addition of 4MSK also strengthened the effect of anti-icing and whitening skin.

In addition, the nerve induction based on skin affects the accuracy and speed of skin self-repair.Shiseido has also developed Reneura Technology++™+technology applied to sugar control cream. This technology uses a microsphere powder that can respond to the changes of skin state in real time. Just like monitoring, it uses the nerve induction technology to wrap these skin care ingredients, so that they can take effect slowly and make the product paste have a skin-friendly and clear skin feeling.

The texture of sugar control cream is moist but not greasy, and it is milky yellow ice cream texture. After being absorbed, the skin has a natural luster (not glossy), giving people a feeling of vitality and brightness. When used personally, especially when used together with cherry blossom bottles, the skin permeability and uniformity have been significantly improved, and the yellow gas has dissipated a lot. If you persist in using it for several weeks, the skin still has obvious tension and contraction. Of course, if the skin is tolerant, you should also cooperate with high concentration.

OK, some technologies of Shiseido Group-Shiseido brand in this issue are over. Let’s meet again next time!

References:

[1] Feng Zhongqiang. Enlightenment of Shiseido illustration historical change on contemporary advertising design [J]. Charming China, 2013(32).

[2] Tang Xiaoqing. Analysis of the localization of cosmetic brands oriented by consumer demand-taking Shiseido as an example [J]. Journalism Research Guide, 2020 (19). Doi: 10.3969/j.issn.1674-8883.2020.19.101.

[3] Yan Chang. The development history of Japanese cosmetics brand giant Shiseido [J]. Youth years, 2018(8).

DOI:10.3969/j.issn.1007-5070.2018.08.419.

[4] Overcoming Injury, Tough and Beautiful Shiseido launched the world’s first essence for improving skin immunity [J]. Friends of Health, 2014(12).

[5] Kenji Kitamura, Taiyi Zhongshan. Shiseido Company’s patent on the formula of coagulation acid (continued) [J]. Daily Chemical Science, 1998(5).

Fujiwara, Rumeiko, Sato Jie. Efficacy of potassium 4-methoxysalicylate (4MSK), an effective whitening ingredient [C]. 2010.

　　Xinhua News Agency, Taiyuan, July 3rd (Reporter Liu Xiangxiao, Yuan Xun) A hundred years of struggle has left countless footprints. A "riddled" marching pot, an "earth tool" for emergency crossing the river, and a "special" battlefield award flag … …

　　They tell a touching story, engraved with an indelible spirit.

　　17 special "medals" on the marching pot

　　A marching pot with seventeen iron patches is one of the most striking exhibitions in the Taihang Memorial Hall of the Eighth Route Army.

　　During the Long March, in addition to carrying food, the soldiers of the Red Army Cooking Class also carried all kinds of cooking utensils with them, each with a weight of 30 to 40 kilograms. When crossing the grass, the superior ordered to travel light, and the cooking squad soldiers reduced the pots and pans they carried with them a lot, except for this marching pot — — Even if there is no rice in the pot, you can use it to boil some hot water for everyone to drink.

　　When crossing the grass, the kitchen soldier in front fell down, and the kitchen soldier behind had no time to bury the body of his comrade-in-arms, so he had to endure grief and carry on with this pot.

　　The Eighth Route Army Taihang Memorial Hall exhibited Chen’s marching pot and made 17 patches. (Video screenshot)

　　"After the Long March, many soldiers in the cooking class died, and that pot became the most cherished thing in the hearts of the cooking soldiers." Shi Yongping, director of the Eighth Route Army Taihang Memorial Hall, said.

　　After the outbreak of the Anti-Japanese War, the Red Army led by the Communist Party of China (CPC) was reorganized into the Eighth Route Army of the National Revolutionary Army and went to the anti-Japanese battlefield in North China. This marching pot also followed to the Taihang base area.

　　In 1938, the Eighth Route Army launched an anti-"Nine-way siege" against the Japanese army. Li Huanlan, a villager in Wangjiayu Village, Wuxiang County, Shanxi Province, joined the Eighth Route Army stretcher team that year. Once, when he was rescuing the wounded, he found an Eighth Route Army cooking squad leader who was covered in blood and seriously injured. On his deathbed, the cooking squad leader still clung to a marching pot and refused to let go. He said that this pot is very important. He followed him to climb snow-capped mountains, cross grasslands, boil grass roots and boil belts, which saved many comrades and blocked many bullets for him. He really couldn’t bear to throw it away … … I hope that Li Huanlan’s husband will help him save this pot.

　　Li Huanlan’s husband tearfully agreed to the old monitor’s request and took it back to Wangjiayu.

　　Later, the Eighth Route Army headquarters was stationed in Wangjiayu, and Li Huanlan sent the pot back for the soldiers to continue to use.

　　In the 1980s, this pot, which had made great contributions, was donated to the Taihang Memorial Hall of the Eighth Route Army. Shi Yongping said that there are as many as 17 patches on this wok, just like 17 special "medals".

　　Yellowing "sheepskin buoy"

　　Shilou county, Shanxi, Red Army Crusade Memorial Hall. National revolutionary cultural relics — — A yellowed sheepskin buoy brought people’s thoughts back to 1936.

　　"At that time, Yan Xishan’s troops detained the ferry on the east bank of the Yellow River. The Red Army had no tools, and crossing the river became a big problem." Liu Jian, director of the Shanxi Red Army’s crusade memorial hall, said that the Red Army adopted the old method — — Visit the Yellow River, mobilize the masses and ask them to make suggestions.

　　Some people suggest that you can cross the river by peeling off the sheepskin to make a buoy and putting it under your arm. In order to help the Red Army cross the river, the masses donated their hidden pontoons that were not confiscated by Yan Xishan’s troops, and some ordinary people even brought their own sheep. Within a few days, hundreds of buoys were made, which were the "heroes" of Shilou people who helped the army cross the river.

　　National first-class revolutionary cultural relics exhibited in the Red Army’s crusade memorial hall — — Sheepskin buoy (Photo courtesy of the Red Army Crusade Memorial Hall)

　　At 8 o’clock on the evening of February 20, 1936, the Red Army of the Eastern Expedition began to cross the river. Ren Yongzhong, an old boatman in shilou county, holds a relatively large boat, which can carry more than 100 people at a time. He risked his life to transport the Red Army back and forth many times. After landing, the Red Army quickly attacked the enemy and opened the gap.

　　After sending the Red Army across the river, Ren Yongzhong sent his children to join the Red Army, then sold his boat and went to Shaanxi to take part in the revolution.

　　At that time, it was in the cold winter and at night, and there were large chunks of ice on the Yellow River, so it was very difficult to cross the river. Fortunately, Ren Yongzhong, Bai Ruyao, Xu Maoqian, Qiao Yongsheng and other old boatmen and soldiers worked together to ensure that the Red Army soldiers crossed the river safely.

　　"At that time, many progressive young people in Shanxi followed the Red Army to northern Shaanxi and soon joined the Red Army." Liu Jian said that when the Red Army of the Eastern Expedition expanded 8,000 children in Shanxi, many touching stories of loving the people and supporting the army emerged.

　　A special award flag

　　Stepping into Taiyuan Liberation Memorial Hall, people will always stop in front of a prize flag for a long time.

　　"During the war years, materials were scarce. In order to support the people’s army to win the battle, the people have made great efforts to donate money and materials. " Cao Aijie, a commentator of Taiyuan Liberation Memorial Hall, said that this flag with a red background and a white border was awarded to an army that fought bravely in the liberation of Taiyuan, but the flag surface was made of quilt surface donated by ordinary people.

　　Dianzidi Village, Yangqu County, Taiyuan City is a model village before attacking Taiyuan during the Liberation War. At that time, combat materials gathered from all over the world were continuously gathered here and transported to the front line from here.

　　A prize flag displayed in Taiyuan Liberation Memorial Hall is made of quilt cover. (Photo courtesy of Taiyuan Liberation Memorial Hall)

　　"At that time, ordinary people carried out the door panels at home, and the five-mile-long passages were fortifications built with door panels." Huang Genming, former secretary of the Party branch of Dianzidi Village, said that all the men, women and children in the village went into battle together, and people made room for caves and big kang to actively support the front line.

　　"A cooking monitor gave my grandfather a pair of boots. He said, hometown, give this to you. We are going to town. The next day, after six cooks came back, they didn’t talk on the kang. It was a tragic battle that 130 people were sacrificed that night. "

　　Li Helin, a 90-year-old man from Dianzidi Village, had her husband carrying a stretcher at the front, and she and her parents-in-law took care of more than 20 PLA wounded. "Those are all teenagers and twenties. I picked up the eggs and made bowls of egg soup for the soldiers." Li Helin said.

　　The Battle of Taiyuan lasted for more than six months, with a total of 240,000 people participating in the support, using more than 50,000 animal power and 500,000 door panels … …

　　"These historical objects that have survived all reflect the combat effectiveness and vitality of this people’s army and reflect the will of the people." Ju Wenhui, deputy director and researcher of Shanxi Provincial Archives, said.

Baidu keyword search volume is a very important data, which is very helpful for you to do a good job in SEO. Many friends are still unclear.How to check Baidu keyword search volumeLet’s share with you several ways to check the search volume of Baidu keywords to help you find the search volume of keywords you need faster.

How to check the keyword search volume?

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2. Baidu Index

baidu index(English:Baidu Index) is a data sharing platform based on the search behavior data of many netizens in Baidu. Baidu Index can be used to study keyword search trends, gain insight into netizens’ interests and needs, monitor public opinion trends and locate audience characteristics, etc. It is one of the most important statistical analysis platforms in China’s Internet industry. Baidu Index depends on the records of users’ active search behavior. Every user’s search behavior in Baidu search engine is the display of active will, and every search behavior may become the expression of the consumer’s consumption will. The demand map of Baidu Index is based on semantic mining technology to present users with hidden focus and consumption desire of keywords.

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Based on Baidu’s big data capability, it realizes global data automatic collection, integrates multiple model algorithms, and empowers enterprises to deeply analyze and gain insight into user behavior. Experience Demo. website statistics, and make decisions for the refined operation of the website.

The above are several ways to check the search volume of Baidu keywords for everyone, hoping to help everyone.

(reporting)

Many players have asked 18183 Xiaobian, what game is the most interesting, what game is the top game, and can you recommend a good game? In fact, 18183 Xiaobian has made a satisfactory answer to this. However, 18183 Xiao Bian thinks that a good game is a mobile game that can make you and your friends happy together, and can be played together. At the same time, it ensures the fun of the game, has rich content and gives players a satisfying game experience. If you want to know who the players are in the game, you should watch it carefully next ~

1. Tribal Conflict: clash royale

Clash of Tribes: clash royale is a mobile game with cute cartoon characters shooting, and the gameplay is very novel, which is a tower-pushing type. However, players need to set up their own card sets, and then accumulate holy water on a map with only two roads, and place cards to compete with opponents in real time. Of course, you can also invite your friends to a game of V2 to feel the happiness brought by cooperation ~

2. "Egg Party"

The entertainment of "Egg Party" is very sufficient. This is a leisure mobile game of Parkour+puzzle solving, which is based on social interaction and then created with the most fashionable scenes and costume design. So you can choose a fun map in the game with your good friends, and find out the way through the organs by running and jumping. You must like the feeling of mutual cooperation!

3. The Battle of the Golden Shovel

"The Battle of the Golden Shovel", the most popular mobile game for players, is a self-propelled chess game. The little heroes in it are all very cute, which makes people look like pinching ~ At the same time, there are rich fetters, many pieces and different mechanism contents in each version. It’s a pity not to bring friends to play the double mode!

4. the glory of the king

"the glory of the king" is a very popular MOBA mobile game. There are many handsome or beautiful characters in the game, and each character has his own unique skills. You can feel the purest fighting passion in this canyon king! Do you want to be a wild king and fly your companion, or have a passionate 1v1solo with him? It’s up to you!

5. Peace Elite

If you want to play well and have a good time in "Peace Elite", you must pay attention to cooperation, and you must formulate tactics with your teammates, cooperate with each other, and do your job to deus ex! This is a very suitable game for players who want to play black. You can pick up the appropriate equipment for each other in a vast map. For example, if you are a sniper and he plays a rifle, you have to work together to find it if you want to fill the gun with accessories!

This is a good game in the mind of 18183 Xiaobian. Each game is a well-made mobile game that can give players great satisfaction in both picture and gameplay, and can also be played with friends. You might as well think about it, are the really good games that can bring us happiness, so that we can really escape from the complexity of reality for a while and get inner pleasure ~

　　In midsummer, the Guanzhong Plain is full of Huang Chengcheng and golden wheat fields, which is a scene of bumper harvest. Here, a group of outstanding farmers unite to lead more and more farmers to become rich and run towards a well-off society.

　　This is the technological innovation consortium of agricultural model workers in Xianyang, Shaanxi Province. Recently, the reporter went deep into 15 villages in 7 cities and counties of the city and approached this special group of people.

　　Lead and drive poverty alleviation

　　At a time when poverty alleviation was in full swing, Xianyang City Federation of Trade Unions and model workers at all levels were thinking about how to give full play to their advantages and show their achievements. At that time, there were 1693 model workers in the city, some of whom were rooted in the vast rural areas. They had advantages in concept, technology and capital, and were inextricably linked with rural areas, agriculture and farmers.

　　"Why not mobilize and organize the model workers of agriculture, rural areas and farmers, use everyone’s advantages to lead and demonstrate the broad masses of farmers, and drive more poor households out of poverty as soon as possible?" The trade union cadres and the model workers thought together.

　　In April, 2017, Xianyang Planting Model Worker Technology Innovation Consortium was established, and the Municipal Federation of Trade Unions set up a leading organization led by the chairman of the trade union and the Ministry of Economic Affairs responsible for daily management.

　　At first, the consortium consisted of only seven agricultural model workers, including Lu Xiaoping, Hong Zhifeng, Wu Junshe, Yang Maosheng and Yuan Yongqiang. Xianyang City General Manager has promoted the continuous development and growth of the consortium by holding several symposiums for members of the consortium, organizing 100 model workers to visit and learn the achievements of the consortium members in poverty alleviation, organizing members of the consortium to participate in various meetings for poverty alleviation, and recruiting some model workers in planting industry to "charge" relevant learning organizations.

　　"The consortium has expanded to more than 130 members, and the poverty alleviation method can be summarized as ‘ Six-character Classic ’ Namely: speak — To preach policies and their own growth experiences to poor households; Diagnosis — Different people consult the causes of poverty and look for ways to get rich; Help — Make use of the advantages of labor model in technology, market and capital to support poor households to establish a long-term poverty alleviation mechanism; Pei — Training in skills, entrepreneurship and innovation; Work — Arrange poor households to work in model enterprises; Help — "One-on-one" pairing assistance to solve difficulties in production, life and work. " The relevant person in charge of Xianyang City said.

　　Contribute to rural revitalization

　　In the apple orchard of Majiashan Village, Shiliyuan Town, Chunhua County, the fruit farmers who come here from Shiliba Township to learn the new technology of apple management and protection have never stopped.

　　During the critical period of bagging, Chunhua County Federation of Trade Unions organized four model workers from the county, including Zhang Huimin, Zhao Xiaodi, Ma Yuliang and Liu Haiqun, to explain in detail the practical knowledge of standardizing bagging technology, pest control and so on. Such a model worker field class has become a beautiful scenery in Xianyang Garden.

　　In Xunyi County, a "natural oxygen bar", Zhang Ailing, the city model worker and the head of Shaanxi De Sheng Yuan Modern Agriculture Development Co., Ltd., and migrant workers packed the "Malanhong" brand apples in the cold storage. Her enterprise integrates the supply of means of production, technical services, acquisition and refrigeration, and logistics sales, and absorbs 1,359 poor households to abandon the traditional planting methods, increasing the income of 610,000 yuan in this industrial chain, and solving the employment of 1,600 migrant workers.

　　In the Weibei Plateau of Yongshou County, bright photovoltaic panels are arranged. Take a closer look, purple salvia miltiorrhiza flowers and green Schizonepeta under the photovoltaic panel are full of vitality. Chen Wei, a municipal model worker and chairman of the Qin Wei Chinese Herbal Medicine Professional Cooperative in Yongshou County, said: "Power generation and medicine planting are new modes of development of Chinese herbal medicine and photovoltaic power generation, which are not only ‘ Dual use in one place ’ It also drove the county to plant more than 20,000 mu of Chinese herbal medicines. "

　　In Ganxian County, Liu Xinzhi, the municipal model worker and chairman of Ganxian Wugufeng Agricultural Machinery Cooperative, is directing and dispatching the wheat harvesting machinery "Longkou grabbing food". Over the years, he insisted on farming and harvesting for 7 old, weak, sick and disabled families free of charge, and helped 21 poor families, 19 of whom got rid of poverty and became rich.

　　Walking into Qianshan Village, Zhaoling Town, Liquan County, this village, which used to mainly grow wheat, corn and grain, is now full of cherry orchard, pomegranate gardens and vineyards, and the farms are full of pigs, fat cows and strong cattle. In 2020, the per capita income of the village will exceed 20,000 yuan, and the industry will drive 2,000 migrant workers. "This year, the village collective invested another 5 million yuan to build four new high-tech buildings in 10 acres ‘ A stick ’ Cherry new product demonstration park, planting 1200 plants per mu, can maximize intensive planting, and the income is quite rich. " Zhao Zhongyou, a provincial model worker and secretary of the village party branch, said.

　　At present, the agricultural model workers at all levels in the consortium are catching up with each other, catching up with each other and making contributions to rural revitalization.

　　Let the consortium go deep into the heart.

　　With the extensive development of various activities of the labor model technology innovation consortium, the initiator and leader of Xianyang City has put forward a new topic: how to make this group and mechanism "go deep, do it with heart and fall into reality"?

　　Hold a city-wide trade union system to help fight poverty and a live observation meeting of 100 model workers and high-skilled talents to select trees, invite model workers to give lectures, show their brands, visit model workers’ bases and experience their elegance, guide model workers at all levels and the new generation of migrant workers to bring goods live for poverty alleviation products, encourage model workers to "buy instead of helping, buy instead of donating", and explore the use of market economy to improve the effect of poverty alleviation through consumption … … Xianyang city always keeps trying.

　　On the eve of the National Day in 2020, in the large supermarket of Century Jinhua Shopping Mall on Renmin Road in the center of Xianyang, the "Model Worker Poverty Alleviation Product Zone" was opened with great success through the planning and coordination of Xianyang General Administration. In the 60-square-meter special area, more than 10 provincial and municipal agricultural model workers brought nearly 100 beautifully packaged poverty alleviation products such as apples, rapeseed oil, miscellaneous grains and dry goods from 10 counties (cities) such as Changwu, Xunyi and Yongshou, attracting many customers. During the National Day holiday, the area sold 533,000 yuan of poverty alleviation products.

　　This has aroused the concern of all parties concerned, and the model workers’ poverty alleviation products have entered the supermarket, which has played a leading role in the demonstration of the consortium. The model worker brand is embedded in high-end supermarkets, which realizes the point-to-point connection between poverty alleviation products and the needs of workers and masses. This kind of "marriage" and "win-win" is the deepening of the role of the consortium.

　　"The consortium is a new exploration and breakthrough in the demonstration and leading role of innovative labor models of trade unions, and it is also a new form and new way for trade unions to give play to their own advantages and help the poor. In the future, we will carry this flag steadily and firmly without changing our shoulders, and let the flag of the model worker fly in the main battlefield of rural revitalization. " Zhang Jing, executive vice chairman of Xianyang City Federation of Trade Unions, said.

　　Recently, the new solar energy material project with an annual output of 50 million square meters of China National Building Materials (Zigong) New Energy Co., Ltd. with a total investment of 3 billion yuan started in Zigong High-tech Zone. This project will fill the gap in the field of ultra-white glass production in the central and western regions.

　　The first phase of the project will invest 1 billion yuan, and use the leading technology and equipment in China to build an ultra-white calendered glass production line with a daily output of 700 tons and four supporting deep processing production lines, with an annual output of about 50 million square meters of 2 mm solar calendered glass or 30 million square meters of 3.2 mm solar calendered glass to provide cover glass for solar cells. Upon completion, it is estimated that the annual sales revenue will be 1.3 billion yuan. (Reporter Telly)

It’s sunny in midsummer, and summer trusteeship is at the right time. The summer vacation is coming, and it is a difficult problem for many workers’ families to take care of their children’s holidays. In order to further strengthen employees’ care and enhance employee well-being, recently, China Unicom’s 2023 summer trusteeship classes have been held one after another to effectively solve employees’ worries.

Happy summer, live up to your expectations-Children’s custody of Hunan Unicom’s branches in various cities has started one after another.

Since July, the upgraded version of the summer care class for the children of "Wobaobei" employees in Hunan Unicom’s branches in various cities has started one after another. The whole province has unified the pace and issued guidance on health care strategies. In addition to graphic explanations and video explanations, it has also opened a 24-hour exclusive parenting consultation hotline for employees to help parents and children grow together.

Yongzhou Branch upgraded its service quality supervision. On the basis of extensive investigation, it upgraded and set up a custody class management committee, which was fully responsible for the custody class management, and kept a check on the site safety and teaching staff. In addition to special life care, Yiyang Branch also has two employee volunteers to provide volunteer care services for the custody class in turn every day. Age grace and equipment upgrade of Wobaobei in Zhangjiajie Branch. The minimum age was relaxed to two and a half years old, and at the same time, a love schoolbag was specially customized for the children of Wobaobei Love Trusteeship Class. Xiangtan branch love meal nutrition upgrade. All kinds of cultural and sports activities are uninterrupted, and nutrition recipes are formulated according to the 24 solar terms to ensure that children can combine activity with activity every day, study happily, eat healthily and learn something. Shaoyang Branch’s education grew and upgraded. It is more interesting and practical, and puts forward the teaching characteristics of "three cultivation" to promote all-round development.

"Fancy baby"! Fujian Unicom’s eighth summer custody class for employees’ children started!

The summer vacation has arrived, "the beast is out of the cage"! In order to solve the problem of bringing children with employees during holidays, on July 3, the opening ceremony of summer care class of Fujian Unicom headquarters was held in Bugu Children’s Park in Cangshan District. This is the eighth consecutive year that Fujian Unicom has started summer care classes for employees’ children. This year, the headquarters of Fujian Unicom Company and its branches in nine cities opened a total of 45 summer care classes for employees’ children, and a total of 675 employees’ children participated in the summer care service. Trusteeship classes are divided into three age groups: primary school classes, preschool classes and preschool classes, and colorful courses such as music rhythm, painting, labor and physical fitness have been developed. Fujian Unicom will continue to focus on the urgent problems of employees, practice "I do practical things for employees", and persist in creating a caring brand and demonstration benchmark of "summer care for employees’ children".

Sichuan Unicom’s trade unions at all levels set up trusteeship classes for summer employees’ children.

Since the beginning of July, Sichuan Unicom has organized trade unions at all levels to make careful preparations, and the provincial headquarters, 15 city and state branches and 5 district and county branches have successively opened 25 summer care classes for children of employees, with a total of 642 people in the province participating in the care. Since 2019, Sichuan Unicom has organized trade unions at all levels to run winter and summer care classes, and has participated in more than 3,000 employees’ children. It is also known that in recent years, Sichuan Unicom Trade Union has been doing a good service brand, regularly carrying out send warm in winter, sending coolness in summer, helping students in autumn, caring for festivals, hosting children, caring for career cycle, etc., and comprehensively and deeply carrying out the construction of "workers’ homes" and "five small ones", focusing on the construction of workers’ small homes at the grassroots level such as camp service centers, and continuously improving the working and living conditions of grassroots units; Further improve the normalization assistance mechanism for families of employees with difficulties, and take multiple measures to promote the connection between the assistance for employees with difficulties and the social assistance system; Adhere to the principle of full coverage and actively promote the construction of love and mutual aid funds; Encourage the construction of "psychological post" and the construction of "sending health to the grassroots" service brand; Improve the care of female workers and promote the realization of "mother-baby care room".

Employees work hard without worry, and Mengwa has its own trade union belt-Jilin Unicom’s trade unions at all levels carry out summer custody services

"We are very relieved to put our children in the summer care class run by the trade union. Children can use the summer vacation to learn knowledge, and we are much more at ease at work. The summer care class of the trade union really helped us a lot." Speaking of the holiday custody class organized by Jilin Unicom Trade Union, the grassroots front-line workers praised it. In order to give full play to the role of trade unions, further focus on the urgent problems of the broad masses of workers, earnestly perform the basic duties of trade union rights protection services, polish the brand of custody classes, and solve the worries of workers, the summer custody classes of trade unions at all levels in Jilin Unicom have started one after another!

"The joy of reading is endless, and heptachord sings a tune to cultivate the wind" —— Unicom Huasheng, Unicom Mathematics Department and Unicom Online Trade Union jointly set up Unicom "Xunfeng School" summer school.

On the morning of July 10th, 2023, the summer "Chanming Class" of Unicom "Xunfeng School" jointly run by Unicom Huasheng, Unicom Digital Branch and Unicom Online officially started. The leaders of the three subsidiaries and more than 30 employees’ children and family representatives from the subsidiaries gathered together. The leaders of the subsidiaries presented the uniforms of "Xunfeng School" to the children on the first day of the class and took a group photo as a souvenir. Workers have needs, and trade unions have responded. The trade unions of the three subsidiaries will explore the normal and long-term care service for employees’ children according to local conditions, and continuously enhance the inclusiveness and coverage of the care service, so that the broad masses of employees can get a better sense of color, a more sustainable sense of happiness and a more secure sense of security.

Let you feel at ease for a "summer"-Inner Mongolia Unicom summer care classes start one after another

On July 17th, the fifth summer trusteeship class for employees’ children organized by the trade union of Hohhot Branch officially started. As the original venue could not be used any more, the leaders of the Party Committee of the company immediately arranged the office/safety supervision department and the trade union to select the site according to the existing office space. With the joint efforts of many departments, the fourth floor of the original auditorium building was given a new look, and the children’s care class started smoothly. As of the 17th, 78 employees’ children had signed up. Wang Chenggang, vice-chairman of the trade union of Tongliao Branch, pointed out at the opening ceremony that hosting the trusteeship class is the basic function of the trade union to play the role of "parents" and fulfill its "serving the workers wholeheartedly", which can well solve the problem of "difficult care" for some employees’ children in summer, and enable employees to work with peace of mind and have no worries.

Hainan Unicom’s fourth summer trusteeship class for employees’ children "Wozhixing" started.

With the arrival of the summer vacation, in order to solve the worries of employees and let them work with peace of mind, with the initiative and support of the company leaders, the trade union of the provincial company has officially started the fourth "Wozhixing" summer trusteeship class for employees’ children in line with the sense of responsibility of "precise" service! At 8: 30 am on July 19th, 34 employees took their children to attend the opening ceremony. At the opening ceremony, each child received an oil painting stick, a writing brush and other opening gifts for the art calligraphy class in the summer class. Then, employees’ children and their families visited the company’s science and technology museum and felt the advanced technology of Hainan Unicom. The children said that mom and dad worked very hard here.

In 2023, Tibet Unicom will do practical things for employees, and the love trust of trade unions will "trust" the hearts of employees!

During the summer vacation, "Where are the children going on holiday?" It has become an annoyance for many employees. "Where can the children be put?" It has become the most frequent topic for parents and one of the hot issues of concern to the whole society. Tibet Unicom fully implemented the Group’s deepening implementation of the "1+9+3" strategic planning system. Starting from the practical problems that the workers and staff are anxious about, it actively advocated the care service for the children of workers and staff, and solidly promoted the in-depth development of the care trusteeship of trade unions. On July 19, 2023, the summer trusteeship class of "Baby Paradise" officially started. "It’s really capable to eat by yourself, sit at the table, hold the bowl, hold the spoon, and eat by yourself!" Eating by oneself is the basic ability of self-care. In order to further enhance the self-service awareness and self-care ability of babies, form good living habits and gradually learn to do their own things by themselves, Baby Paradise helps children master the method of independent eating and develop the good habit of independent eating by developing the etiquette habit of Confucian children.

It’s sunny in midsummer, and summer trusteeship is just in time —— Henan Unicom has successively launched custody classes for employees’ children.

On July 5th, the basketball custody class for children of summer employees in Zhumadian and Luoyang Branch officially started. At the opening ceremony, Wang Jianbo, vice chairman of Zhumadian Trade Union, stressed that it is necessary to do a good job in all kinds of safety protection for children during the custody period and give them a "safety first lesson". After more than a month’s careful preparation, Sanmenxia Branch set up different systematic courses for children’s age groups to help children broaden their knowledge, with more than 30 employees’ children participating. In order to solve the problems of unattended children in summer, let employees go to work with confidence, let children spend their holidays happily, and implement the care of employees. Zhengzhou Unicom’s summer trusteeship class in 2023 also started activities one after another to effectively solve the worries of employees.

Shanxi Unicom’s summer care class started! Go and see what the children are doing.

This summer, Shanxi Unicom sent the warmth of a worker’s "family" to employees, and realized that mom and dad took their baby to work. On July 3rd, the summer trusteeship class for children of employees of Shanxi Unicom officially started! In addition to daily care and homework counseling, summer care classes mainly focus on cultivating children’s living habits and hobbies, and tailor-made a variety of interesting activities for children, offering thinking courses, reading courses, puzzle courses, painting courses, eloquence courses, etc., strengthening the cultivation of children’s logical thinking, hands-on ability, music and painting ability, completely solving the problem of difficult care for employees’ children during the summer vacation, relieving employees’ worries and gaining unanimous praise from the employees.

The "summer heat" is endless, and the summer trusteeship class of Jiangxi Unicom has started.

In order to allow employees to devote themselves to their posts with peace of mind and let children spend a safe and meaningful summer vacation, trade unions at all levels of Jiangxi Unicom have started "summer custody classes" one after another around the needs of employees, through public opinion surveys, a thorough investigation of intentions, and careful preparations for a number of custody institutions. According to children’s age, Jiujiang Unicom offers colorful and varied special courses such as handicraft, painting, Chinese character writing, happy pinyin, interesting mathematics, etc., which are entertaining and stimulating learning interest, promoting children’s healthy growth and all-round development, and allowing them to spend a wonderful summer life. Yichun Unicom allows children to spend holidays with depth and temperature by means of "trust", "management" and "teaching", which makes employees satisfied and children happy.

Li Yousheng, chairman of the trade union of Jingdezhen Branch, said that the workers have needs and the trade union responds. We will continue to adhere to the purpose of "serving and caring for employees", think about what employees think, worry about what employees are anxious about, and do what employees expect, do a good job in serving employees, do practical things, solve the worries of employees and make the company a warm home for every employee. Tan Ruru, chairman of Fuzhou Unicom Trade Union, came to the stage to hand out the gift packages prepared by the children, wishing the children a happy, happy and meaningful summer vacation and healthy and happy growth. Children’s immature and clear voices and bright and sunny smiling faces have opened a safe, beautiful and happy summer trusteeship life.

"Serving employees to do practical things and solve difficult problems in summer school" —— Ningxia Unicom Summer School started.

In order to solve the most concerned, direct and realistic education and learning problems of employees, combined with the recent hot attention of the college entrance examination, Ningxia Unicom invited Liang Fengyuan, the first liberal arts student in Ningxia college entrance examination in 2023, to exchange learning methods and test-taking experiences with the students at zero distance. At the meeting, Comrade Zhou Jianqiang, member of the Party Committee, chairman of the trade union and deputy general manager of the company, gave a warm opening speech. The children of employees from the headquarters, Yinchuan, Shizuishan and other branches actively exchanged ideas and asked Liang Fengyuan for advice. Liang Fengyuan answered your questions carefully and seriously, and the atmosphere was warm, which inspired the children’s enthusiasm and motivation to study hard and work hard.

Happy holidays and enjoy growth-Shaanxi Unicom summer care class begins!

On July 10th, the trusteeship class for children of summer employees in Xianyang Branch of Shaanxi Unicom started. Tian Yufei, vice chairman of the labor union, made a speech at the opening class. Liu Bo, chairman of the labor union, had a cordial interaction with the children and took a group photo. The trusteeship class developed a variety of interest courses such as summer homework counseling, reading, drawing, film appreciation, oral English and calligraphy training. This is the fifth consecutive year that Xianyang Unicom has opened a summer care class for employees’ children, with a total of 270 employees’ children. The Women’s Committee of the Trade Union directly under Shaanxi Province has provided summer custody service for employees’ children for six consecutive years, serving nearly 400 employees’ children successively. Once the notice of this summer trusteeship is issued, the number of applicants will only increase. In 2019, Zhiyi Wu, vice chairman of Shaanxi Provincial Federation of Trade Unions and chairman of provincial national defense trade unions, and other six people visited Shaanxi Unicom to guide the work, and highly affirmed the summer custody work of Shaanxi Unicom’s headquarters, and awarded Shaanxi Unicom the title of "National Demonstration Site for Safe Custody of Employees’ Children". Yan’ an Unicom’s trusteeship class offers children’s titles, homework counseling for primary school students, Lego puzzles for children, parent-child reading, etc., so that Unicom’s "cute babies" can have a happy and fulfilling holiday.

Guangdong Unicom’s "Wolai helps you bring cute baby" summer love trusteeship class recently started.

According to children’s physical and mental characteristics, the trade unions directly under Guangdong Unicom set up colorful and entertaining quality education activities such as humanistic reading, labor practice, cognitive observation and painting to meet children’s diverse, interesting and personalized needs. On July 10th, the summer custody classes of Guangdong Unicom Huizhou Branch Headquarters and Huidong County Branch were successfully started. In the early stage of preparation, representatives of trade union organizations visited the company one by one to select the most suitable places and service organizations. This trusteeship class is suitable for children of employees aged 2.5 -12. It is divided into three classes: small class, small class and large class, and has developed a variety of art courses.

Colorful summer wonderful children’s trip-Zhejiang Ningbo Unicom’s summer care class in 2023 ended successfully!

On July 10th, Ningbo Unicom’s 2023 summer trusteeship class started in Ningbo Science Exploration Center. More than 30 employees’ children participated in this summer trusteeship class. Luo Rong, member of the Party Committee, deputy general manager and chairman of the trade union of the company, attended the event! During the five-day camp activities, the children joined the professional teachers to enter the Solar Term Creation Bureau, conducted a seminar on Chinese studies, and learned about the characteristics and connotations of different solar terms. While exploring the knowledge of physical chemistry and biology, they strengthened their understanding of Chinese culture and improved their cultural literacy and cultural self-confidence! During the course, the children learned and practiced Baduanjin, one of the traditional Chinese sports, and discussed the characteristics and customs of each solar term in their poems. Following the time sequence of the 24 solar terms, they personally made small objects with seasonal significance, such as windlass wells, moxa sticks, silk fans and Chinese medicine mosquito repellent bags, and deeply understood the meaning of Chinese excellent traditional culture in practice. At the same time, the children perform their duties, play different roles in the creation bureau, undertake different responsibilities in the camp, and jointly assist the teacher to complete various classroom tasks perfectly.

Everyone has said that the trusteeship class can not only make children have a safe, beautiful and pleasant summer vacation, but also make parents satisfied and work with peace of mind. I did a great good deed and practical thing for the employees, thought of the employees’ hearts, and expressed deep gratitude to the company for running the summer trusteeship class. China Unicom will continue to implement the spirit of the 20th Party Congress, deepen the implementation of the company’s "1+9+3" strategic planning system, wholeheartedly do practical things for employees, and continuously improve their sense of happiness, acquisition and security.

Editor/Li Yue