Naixue new "hot and sour fruit tea", the end of tea is cooking?

Wen | Kamen

Edit | Xiaoxi

On March 24, Naixue launched a new product, Domineering Crispy Mangguava, which unlocked a hidden way to eat: with Chili powder, it became a hot and sour fruit tea.

Not long ago, a new series of "Oriental Spices" was put on tea as soon as possible, and the flavors of perilla, fennel and pepper were added to tea.

Looking back on the past year, cinnamon, cloves, ginger, coriander and other ingredients have also been used in tea, and brands such as Tea Hundred Road, Book and Herb are all in use.

Can these raw materials for "cooking" sell a cup of tea?

01 "I saw Chili powder in Naixue, but it was really caught."

Yes, you are right. Naixue’s new product actually contains "Chili powder".

Recently, Naixue’s tea has a new domineering crispy mango guava. Inspired by Chaoshan licorice fruit, the crispy mango and guava are compounded, and it is sour and fragrant with duck excrement tea base.

The most surprising thing about this new product is that the official gave away Chili powder and sour plum powder, and shared a hidden way to eat it.

The fact that Chili powder was served in the tea shop also "held" this well-informed netizen.

Many netizens have exposed this new product on social platforms, and many others said that Naixue is too good at playing, tastes amazing and tastes delicious unexpectedly.

Some netizens also commented that "(fruit dipped in pepper) is a way of eating that Guangxi sisters have always said, and this time it was actually realized in Naixue."

Not only Chili powder, but also tea developers have begun to "look for explosives from the kitchen".

For example, stewed star anise and cinnamon, pepper, coriander and ginger used for cooking have all been used to make tea.

Last Wednesday, Juancha launched a new "Great Spice Series" in the store, including three new products: Perilla Jasmine Lemon Tea, Fennel, and Daidai Pepper. Various spices such as Perilla, Fennel, Pepper and Ginger were used.

In fact, spices have been used in tea for a long time, and some of them have even become classic models, and their sales performance is also good.

For example, when lemon tea became an explosion in summer, many brands, such as Wang Ning and Lin Xiangning, were all on "Coriander Lemon Tea", and there was also a topic of "Coriander Lemon Tea" in Weibo, with a reading volume of 76.259 million and 35,000 discussions.

In winter, with the popularity of hot red wine, the exposure of cinnamon and clove in the tea circle has obviously increased.

At the end of tea, has it changed from "eight-treasure porridge that can be eaten" to "a dish that can be drunk"?

I asked many tea drinkers their opinions. Some people think that the way spices are introduced into tea is too exotic and the taste acceptance needs to be considered, so they hold a wait-and-see attitude.

However, some tea drinkers think that if the flavor is special, it can be made into brand characteristics, which is worth trying.

When spices are added to tea, can they make customers shine?

What is the potential of spices in tea?

Let’s talk about "spices" first. Its category is actually very complicated.

Spices can be roughly summarized as "substances that can be smelled or tasted by the sense of smell", which can be roughly divided into natural spices and synthetic spices. There are 1,500 kinds of natural spices and more than 6,000 kinds of synthetic spices.

Colorful, cinnamon, citronella, mint and other spices have been used by tea brands in the past two years. Interviewing many R&D personnel and combining with the actual situation of the brand, I summarized the potential of spices in tea:

1. Show "traditional hometown flavor" with spices.

Since last year, the idea of regional characteristics and drinks has made many tea brands find differentiated ideas. Adding spices to drinks is also a form of showing "traditional hometown flavor".

For example, as soon as possible, the new "Great Spice Series" was launched. Cui Yuqi, who developed as soon as possible, told me that the "fennel" used in it was inspired by the "fennel stuffed jiaozi" that I often eat at home, which is also the "taste of home" in many people’s hearts.

Last year, there was a "hand-made Schizonepeta lemon tea" in the tea, and the "Schizonepeta" used in it was also a special spice in Henan.

For regional brands, this may be a good way to build barriers. These familiar smells, on the one hand, reduce the sense of distance of new products, on the other hand, will also stimulate consumers’ curiosity.

From the brand point of view, the use of local spices can also create "collective memories" and give the brand new connotation and vitality.

2, the flavor is clear, leaving a "super memory point"

Another advantage of spices is that the memory points are clear. Spices into tea often have a clear flavor and a strong rhyme, which is easy to cause association.

For example, the round little green mint is called "toothpaste water" by consumers. This interesting name will also attract consumers’ curiosity and thus spontaneously punch in.

In the view of the person in charge of Yuanzhen’s R&D, spices have been integrated into daily life, which can make consumers have more knowledge and choose a fragrant spice with a relatively peaceful taste, which can also achieve good results.

3, style building, taking into account seasonality

Judging from the application of spices in the market, the entry of spices is now more regarded as a "style building" technique.

For example, the creation of "Southeast Asian Style" began last year, and the common gorgeous colors in Southeast Asia were added as series models by major brands. Naixue’s tea, books, and 7-cent sweet are all launched with colorful series products.

Citronella, which is often used in Southeast Asian cuisines, is also promoted by many brands, such as fragrant lemon and green lemon, and citronella has been added to bergamot lemon tea with hundreds of teas.

Cinnamon, ginger and other spices sound more suitable for "cold autumn and winter", allowing consumers to feel the warmth of winter.

In October last year, the book also introduced the Earl cinnamon tea series, and in winter, Lizhi tea also introduced a product called "Brown Sugar Ginger Tea".

Li Haoyan, director of research and development of Lizhi Tea, told me, "It’s like customers need lemon tea to get a refreshing feeling in summer, and nothing can bring a warm feeling in winter like a cup of hot ginger tea."

03 online is challenging, but it is a good idea for drainage.

In the view of many R&D, the introduction of spices into tea is still immature and faces many challenges.

Such as higher costs. Zhao Mingzhe, a senior R&D person in the industry, told me that in the production and presentation of spice drinks, syrup was used more. However, because many spices are relatively small, the production cost of factories is often high, so the price is also high, which will also increase the cost of a cup of tea.

There is also the problem of unstable flavor and quality control. "Taking citronella as an example, there are frozen raw materials at room temperature, but the reduction of citronella aroma is limited." Zhao Mingzhe said that even fresh spices have different flavors in different venues and seasons, and quality control is difficult to stabilize.

Therefore, in practical application, it is necessary to think carefully about how to compound the spice syrup with full flavor but weak freshness with fresh spices.

However, tea drinkers who are optimistic about spices entering tea are paying attention to the "marketing value" of spices. Whether it is the taste of hometown, warm feeling, or strange associations such as toothpaste water, a cup of tea has a reason for consumers to try.

In addition, some spices can also provide color. Perilla lemon jasmine tea as soon as possible, in which the application of perilla can turn tea soup into purple; And the book also burns the beautiful bodhi thick milk of the grass to upgrade the glutinous rice into beautiful glutinous rice, and the green small material brings surprises to consumers.

Color is also an important factor in selling a cup of tea. The high film production rate and the easy generation of new topics will provide consumers with new reasons to punch in.

In short, the brand value brought by using spice tea as a drainage and creative product may exceed the product itself.

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Finally, I want to talk about the evolution of tea-

With the development of tea industry, the meaning of products is not just "a cup of drink".

It can be a classic explosion that is sold all the year round, a niche flavor that brings surprises, a "hometown flavor" that conveys emotional links, and an innovative attempt that is somewhat risky but full of topic and discussion.

When "adding materials" makes consumers feel some aesthetic fatigue, adding spices into tea may be another feasible innovation path.

Overall planning | Laughing at every vision | Jiang Fei

Nine years of grinding a sword to implement the spirit of the eight central regulations has no rest.

The key to the success of China lies in the Party, and the key lies in the Party’s management and strict administration of the Party.

九年前,一场涤荡党内痼疾、扫除作风积弊的战役打响。

2019年10月1日上午,庆祝中华人民共和国成立70周年大会在北京天安门广场隆重举行。这是群众游行队伍中的从严治党方阵。

八项规定,利剑出鞘。

从此,它开启了中国共产党激浊扬清的作风之变,时至今日,已经成为家喻户晓的高频词、作风建设的金标准。

这项治党举措,从立规矩开始,从作风建设切入,成为全面从严治党的亮丽名片。

九年来,八项规定管住了拥有9500多万名党员、领导着14亿多人口大国、具有重大全球影响力的世界第一大执政党。

这份600余字的文件,展现了执政党的初心使命,改变了党风政风,引领着社情民意,改变了中国,也塑造着新时代。

涤荡中国新气象

时间回到2012年12月4日,当选中共中央总书记20天的最高领袖主持召开十八届中共中央政治局会议,审议通过了《十八届中央政治局关于改进工作作风、密切联系群众的八项规定》。

“规定就是规定,不加‘试行’两字,就是要表明一个坚决的态度,表明这个规定是刚性的。”最高领袖总书记话语坚定。

言出必信,行胜于言。

The eight central regulations set up long-term and effective iron rules and consistent hard leverage from eight aspects: investigation and research, conference activities, document briefings, overseas visits, security work, news reports, publication of manuscripts, and thrift. More than 600 words, although the content is not much, but the point is clear and the items are feasible.

"Work style construction should start with leading cadres, and leading cadres should first start from the central government." From the beginning of the implementation of the spirit of the eight regulations, the general secretary made such a firm statement.

More than four months ago, a scene on the snowy plateau was impressive — —

On the morning of July 22, 2021, Linzhi, Xizang, a special train sped on the Lalin Railway, crossing the canyon, the tunnel and the bridge … …

In the carriage, General Secretary of the Supreme Leader, who is visiting Xizang, called relevant comrades to study the "Road" in depth. While looking at the construction situation along Lalin Railway through the window, he studied the "blank space" on the map in his hand, and the general secretary went from sichuan-tibet railway to the railway network construction in the vast western frontier.

Get off lightly, go deep into the grassroots, examine the facts and pay attention to actual results. In nine years, such details are too numerous to mention:

During the domestic inspection, the general secretary personally checked the research plan. He asked that the inspection site should not be cleared and closed, roads and gardens should not be closed, the original style should be kept, and no decoration should be made, so that he could have a close and cordial conversation with the broad masses of the people during the investigation. He took lunch breaks and stayed overnight on the special train many times, reducing the local burden, reducing the reception specifications, personally examining and approving the menu, and strictly demanding "four dishes and one soup".

When visiting abroad, the general secretary has repeatedly instructed that the number of days spent in the hotel of the delegation should be calculated. If you can save it, don’t waste it. Don’t live in luxury, clean and comfortable.

Participate in the deliberation of the delegations of the National People’s Congress and the National People’s Congress, and hold a special symposium in the local area. The general secretary clearly proposed that representatives from all walks of life and grassroots comrades should speak more; When attending the Fourth Plenary Session of the 19th CPC Central Committee, he emphasized that group discussions should improve the meeting style, speak to the point, make no work report, and take the lead in improving the meeting style.

… … … …

Things in the world are done in detail and become strict. Over the past nine years, the General Secretary has set an example and set an example, and has always taken the lead in strictly implementing the eight central regulations, setting an example for the whole party and continuously conveying the confidence and determination of the CPC Central Committee to implement the spirit of the eight regulations to the people of the whole country.

"Small incision" incites "great change"

The eight central regulations govern and rely on the whole party.

"Strictly administering the party is the common task of the whole party, and it needs both a big climate and a small climate." In December 2014, when he visited Jiangsu, the general secretary emphasized this.

Climate affects people, and people also affect climate.

"The eight central regulations are neither the highest standards nor the ultimate goal. They are only the first step for us to improve our work style and the basic requirements we should meet as communist party people." The general secretary stressed that the task of improving work style is very heavy, and the eight regulations are a cut-in and mobilization order.

The wind starts at the end of Qingping.

The eight regulations are actually a key measure for the ruling party to optimize internal governance and enhance its ruling ability.

On December 10, 2015, a poster with the theme of "Strict Economy and Civilized Dining" was shot in a hotel on Huangshan Road, Hefei City, Anhui Province.

Over the past nine years, under the strong leadership of the CPC Central Committee with the Supreme Leader as the core, a series of practical and hard moves against the disadvantages of the sword-finger style have been frequently attacked, and a combination boxing aimed at the construction of style has achieved unprecedented results, with new tricks and new signals released every year:

The whole party treads on the stone to leave a seal, and grasps the iron to curb the "waste on the tip of the tongue", correct the "unhealthy trend in the clubhouse" and rectify the "corruption on the wheel" … … Stick to one node at a time, advance step by step, and the party style and social style are blowing and sinking.

From the party’s mass line education and practice activities to the study and education of party history, from "tigers and flies fight together" to the full coverage of inspection and supervision within the party … … The Party’s construction has continuously made new breakthroughs in the system, thus inciting great changes in the whole society.

The central government treats both the symptoms and the root causes. On the one hand, it is rigid and disciplined, on the other hand, it establishes a system; Purify the relationship between government and business, purify the social customs, and help the economy and society transform and develop in a healthier direction … … From the eight regulations to the "strictest party discipline", a sword is hoisted to warn people to abide by discipline.

The eight regulations have become an important starting point for strictly administering the Party in an all-round way and a bright business card for the Communist Party of China (CPC) in the new era.

Take the spirit of nailing for a long time as a credit.

At the end of 2019, Beijing Zhongnanhai.

The 19th the Political Bureau of the Communist Party of China (CPC) Central Committee "Do not forget your initiative mind, Remember Mission" special democratic life meeting was held for two consecutive days. The Political Bureau of the Central Committee’s comrades spoke one by one, exchanging ideas, examining problems, deeply analyzing, and carrying out criticism and self-criticism.

At the meeting, the General Secretary put forward requirements for the Political Bureau of the Central Committee to implement the spirit of the eight central regulations and solve the formalism problems that plague the grassroots, and once again set an example for the whole party to seriously live in political life and practice fine style.

"Be serious" is the impression of many people on the eight regulations. And "continuing to be real" is the norm in the past nine years.

The website of the State Supervision Commission of the Central Commission for Discipline Inspection most directly reflects this point — —

On November 24, 2021, the State Supervision Commission of the Central Commission for Discipline Inspection published the latest monthly report data on the investigation and punishment of mental problems in violation of the eight central regulations. In October 2021, discipline inspection and supervision organs at all levels in China investigated and dealt with 7,636 cases of mental problems that violated the eight central regulations, and criticized, educated, helped and dealt with 10,933 people, including 7,683 people who were punished by party discipline and government affairs.

On October 28th, 2015, Huang Zhonghua, the discipline inspection and supervision officer of Matang Community, Chenying Town, Wannian County, Shangrao City, Jiangxi Province, gave a special lecture entitled "Putting discipline ahead" for party member and the masses.

The monthly report data published for 98 consecutive months witnessed the implementation of the spirit of the eight central regulations and was deeply rooted in the hearts of the people.

"The eight central regulations are not just for five or ten years, but for a long time."

"Work style construction is a tough battle and a protracted war".

"Work style construction is always on the road, and there will never be a rest".

The general secretary’s demand is sonorous and hit the floor, which shows the Communist Party of China (CPC) people’s confidence in "striking while the iron is hot" and their determination to strictly manage the party in the new era.

Not long ago, the Political Bureau of the Central Committee held a meeting, which not only analyzed and studied the economic work in 2022, but also studied and deployed the work of building a clean and honest party style and anti-corruption work in 2022, and reviewed the Work Regulations of the Commission for Discipline Inspection of the Communist Party of China (CPC).

When referring to promoting the implementation of the spirit of the eight central regulations, promoting the building of a clean and honest party style and the fight against corruption, the meeting emphasized two key words: perseverance and non-stop.

The Central Committee of the Communist Party of China’s Resolution on the Great Achievements and Historical Experience of the Party’s Hundred Years’ Struggle, which was deliberated and adopted at the Sixth Plenary Session of the 19th CPC Central Committee, pointed out that the CPC Central Committee carried forward the spirit of nailing nails and made persistent efforts to rectify the "four winds", stopped some unhealthy trends that were considered impossible in the past, and rectified some stubborn diseases that had not been eliminated for many years, and the party style, political style and social atmosphere were one of the new ones.

For a long time, it is good to do good.

This year is the first year of implementing the 14th Five-Year Plan and starting a new journey of building a socialist modern country in an all-round way. On the new journey, the tough battles of gnawing at "hard bones", involving "deep water areas" and attacking "bridgehead" require our party to be stronger and stronger, and its style of work should be more excellent. We must always persevere in implementing the spirit of the eight central regulations and promote new achievements in work style construction.

The wind is clear, the gas is positive, the gas is regular and the heart is neat, and the heart is neat.

(Central Radio and Television General Station CCTV Network)

Ministry of national defense: comprehensively promote international military cooperation to improve quality and efficiency

On the afternoon of December 28th, the Ministry of National Defense held a regular press conference, and Senior Colonel Wu Qian, Director of the Information Bureau of the Ministry of National Defense and spokesman of the Ministry of National Defense, answered questions.

Reporter:The media are concerned that China’s military diplomacy has been carried out in a vivid way this year and achieved fruitful results. Please tell us more about the situation.

Wu Qian:2023 is the first year to fully implement the spirit of the 20th Party Congress. The military diplomacy work thoroughly implements the supreme leader’s thought of strengthening the army, thoroughly implements the diplomatic thought of the supreme leader, takes the diplomacy of the head of state as the guide, takes high-level exchanges as the starting point, takes pragmatic cooperation as the key, takes the multilateral platform as the highlight, keeps the integrity, innovates and bravely moves forward, comprehensively promotes international military cooperation to improve quality and efficiency and achieve high-quality development.

First, effectively serve the overall situation of political diplomacy.Under the guidance of the diplomatic strategy of the head of state, the leaders of the Central Military Commission carried out strategic communication and deepened strategic cooperation with the defense departments and military leaders of Russia, the United States, Vietnam, Cambodia, Pakistan, South Africa and other countries. China’s armed forces have strengthened consultation and dialogue with the armed forces of relevant countries, expanded pragmatic cooperation, and actively promoted the diplomatic achievements of the head of state in the field of international military cooperation.

Second, resolutely defend national sovereignty, security and development interests.In view of the negative and erroneous remarks and acts of infringement and provocation of individual countries on the Taiwan Province issue and the South China Sea issue, while organizing rights protection actions in accordance with the law and regulations, we should effectively carry out diplomatic negotiations, promptly and forcefully refute them, show China’s solemn position, and warn and expose foreign negative trends.

The third is to actively expand foreign-related military operations.We organized and implemented 34 joint training leagues such as "North Joint -2023", "Peace Friendship -2023", "Golden Dragon -2023" and "Friendship Shield -2023" between China and Laos, expanded multi-bilateral training cooperation platforms, deepened mutual trust and cooperation with the armed forces of relevant countries, and made positive contributions to maintaining regional stability.

The fourth is to innovate and carry out multilateral diplomatic activities.Hold the 10th Beijing Xiangshan Forum, the 3rd China-Africa Peace and Security Forum, etc. to explore peaceful solutions to hot issues and create a paradigm of international security cooperation; Participate in multilateral activities such as the shangri-la dialogue Conference, the SCO Defense Ministers’ Meeting, and the ASEAN Defense Ministers’ Expansion Meeting, actively explain major ideas such as global security initiatives, and unite the consensus of the international community on peaceful cooperation.

The fifth is to serve and build a community of human destiny.The "Square Boat" hospital ship visited Kiribati, Tonga, Vanuatu, Solomon Islands, East Timor and other five countries. The PLA medical experts were stationed in Zambia, Cambodia, Laos and other countries to provide medical services to local people. The Air Force transports -20 aircraft to Afghanistan, Nepal and other countries to carry out humanitarian rescue missions; Naval ship formations went to Sudan for emergency evacuation; Actively participate in peacekeeping, escort and other actions to continuously provide public safety products to the international community.

For peace, go to the world. Guided by the Supreme Leader’s New Era Socialism with Chinese characteristics Thought, China’s armed forces have always been committed to expanding and deepening foreign military relations, strengthening pragmatic exchanges and cooperation, and making due contributions to safeguarding world peace and promoting common development.

Wu Qian: The year 2023 marks the first year for fully implementing the guiding principles laid down at the 20th CPC National Congress. On military diplomacy, we acted on Xi Jinping Thought on Strengthening the Military and Xi Jinping Thought on Diplomacy, followed the guidance of head-of-state diplomacy, took high-level exchanges as important means, focused on practical cooperation and gave emphasis to  multilateral platforms. We have broken new ground, forged ahead with enterprise and fortitude, enhanced the quality and efficiency of international military cooperation and achieve high-quality development.

First, military diplomacy served the overall political and diplomatic objectives of China. Under the strategic guidance of head-of-state diplomacy, leaders of the Central Military Commission (CMC) had strategic communication with defense and military leaders of Russia, the United States, Vietnam,  Cambodia, Pakistan,  South Africa, etc., and deepened bilateral strategic cooperation. The Chinese military enhanced consultation and dialogue and expanded practical cooperation with relevant militaries to put into practice the achievements of head-of-state diplomacy.

Second, military diplomacy resolutely safeguarded national sovereignty, security and development interests. In response to the negative and wrong rhetoric and infringements and provocations made by certain countries on the Taiwan question and the South China Sea issue, while taking actions to protect our rights in accordance with laws and regulations, the Chinese military also made diplomatic representations, and timely refuted, warned and exposed the wrongdoings and negative moves of relevant countries, and made clear China’s positions through MND spokesperson and the media.

Thirdly, we have expanded foreign-related military operations. The PLA organized and conducted 34 joint training, exercises and international military games including the China-Russia “Beibu Unity-2023” joint exercise, the “Aman youyi-2023” joint exercise with southeast Asian countries, the China-Cambodia “Golden Dragon 2023” joint exercise, the China-Laos “Friendship Shield-2023” joint exercise. Through expanded bilateral and multilateral exercises and training, the PLA has deepened mutual trust and cooperation with the militaries of relevant countries, and played a positive role in maintaining regional stability.

Fourthly, we have made innovative efforts in multilateral diplomacy. The tenth Beijing Xiangshan Forum and the third China-Africa Peace and Security Forum hosted by China were widely attended and welcomed. We attended mu ltilateral events including the Shangri-La dialogue, the Defense Ministers’ Meeting of the Member States of the Shanghai Cooperation Organization, the ASEAN Defense Ministers Meeting Plus (ADMM+), and actively introduced major initiatives such as the Global Security Initiative and promoted international consensus for peace and cooperation.

Fifthly, we have contributed to building a community with a shared future for mankind. The PLAN Ark Peace  hospital ship visited Kiribati, Tonga, Vanuatu, Solomon Islands, and Timor-Leste. The Chinese military medical expert teams continued to work in Zambia, Cambodia and Laos, and provided medical service to the local people. PLA Air Force Y-20 transport aircraft carried out humanitarian relief missions to Afghanistan and Nep al. PLA Navy vessels rushed to Sudan to evacuate Chinese nationals. The Chinese military also actively participated in UN peacekeeping and vessel prote ction operations, consistently providing public security goods to the international community.

Embracing the world for peace, the Chinese military will always follow the guidance of Xi Jinping Thought on Socialism with Chinese Characteristics for a New Era, and stay committed to expanding and deepening relations with foreign militaries, strengthening practical exchanges and cooperation, and making due contributions to world peace and common development.

Ma Jingtao put on weight and sank in Shang Yan. Where’s your son who was once dressed in white?

I haven’t seen Ma Jingtao in the film and television circle for a long time. Recently, his clips in Shang Yan all over the country have always flashed on short video platforms, which shocked Yi Zhanjun.

This belly? This posture? This is Ma Jingtao? !

Is this really the dashing "Mark"? "Roaring Emperor" should not be this gesture … …

Looking at the video background, it seems to be in a small space, like a commercial activity. Yi Zhanjun searched with the keyword "Ma Jingtao+Shang Yan", but I didn’t expect to find many … …

Judging from these videos, most of Ma Jingtao’s activities are Shang Yan in the atrium of shopping malls, ribbon-cutting for commercial activities, and some are like internal gatherings. According to the description of the video producer, Ma Jingtao sometimes attends the wedding scene and frequently shakes hands with the audience under his stage. Most of the time, he will sing the theme song of the same name of Qiong Yao’s TV series "Three Lane of Plum Blossoms". Sometimes, the audience under the stage still holds flashing lights.

In these videos, Ma Jingtao is fat and slightly old, but let’s see, Ma Jingtao, born in 1962, is 60 years old this year. But the original photo with a big belly and white clothes had a great visual impact! Many people, like Yi Zhanjun, asked in their messages: Is this really Ma Jingtao?

Many people complained about his dressing style in the video, but someone replied that Mark liked this style. Yi Zhanjun remembered that in the previous Tucao Conference, he seemed to be wearing white wide-leg pants with similar styles.

Although … … But … … I am still in the pupillary earthquake … … After all, Ma Jingtao once looked like this in everyone’s mind ↓

When I was a teenager, who didn’t let go of that "Journey to the East" on TV? Lv Dongbin is dressed in white, but also has emotional entanglements with the beautiful Bai Mudan. It’s a pity that the Millennium love robbery happened.

Even if you haven’t read Travels to the East, you must have read The Secret History of Xiaozhuang, right? When I think of the love and hate between Dourgen and Da Yuer, the theme song "You" — — "You are in the center of that million people and feel the glory" BGM will automatically start the cycle.

At that time, Ma Jingtao was hale and hearty.

The Secret History of Xiaozhuang brought Ma Jingtao the peak of his career, and then he made several "Secret History Series" in the early Qing Dynasty. But I don’t know when — — Maybe after the rise of the Internet, Ma Jingtao suddenly became a "roaring emperor".

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I have also made animation and expression packs by netizens.

These stills are all from Ma Jingtao’s early Qiong Yao drama. At that time, Ma Jingtao was also the royal male master of Qiong Yao.

How was Ma Jingtao chosen by Aunt Qiong Yao, whose eyes were high and demanding? This has to start from the beginning. Ma Jingtao, born in Taiwan Province in 1962, had many hobbies since he was a child. In high school, he also formed a band with his classmates. After graduating from college, Ma Jingtao worked as an internship assistant in a TV station. Ma Jingtao’s father works in a police agency and is very supportive of his son’s choice. With the support of his father, Ma Jingtao made seven or eight TV series, such as Hometown of Stars, in one breath from 1984 to 1988.

In 1989, Ma Jingtao starred in Spring Gone and Spring Came Back. It is this work that made Qiong Yao take a fancy to it. Qiong Yao contacted Ma Jingtao to star in his own TV series. It is said that Ma Jingtao refused at first, and then Aunt Qiong Yao fought for it several times, which led to his first Qiong Yao drama "Xueke".

Later, he filmed Qiong Yao’s Grass by the Green River, Plum Blossom Branding and Shui Yunjian, which became a big hit.

Ma Jingtao’s face is tough, his eyebrows are deep, and his eyes are full of spirits. It is easy for him to be shaped into a young man who has just entered the WTO, is frank and sincere in honest and frank, and is indomitable for love. It is suitable for Qiong Yao’s drama, and it is also suitable for Zhang Wuji in "The Dragon Slayer" which he starred in later. However, he is not as "tender" as small fresh meat now. He has a muscular feeling on his face, so he still feels gloomy, decisive and wily. This kind of depression is obvious in the Secret History of Xiaozhuang.

To be honest, such a face determines that his acting path is not narrow, and he also has acting skills. Many people mistakenly think that Qiong Yao’s opera is about shouting, crying and pure feelings, so that there is no need for acting. That’s really wrong! Aunt Qiong Yao and the director who made Qiong Yao’s films in his early years were almost strict with the actors, not only one line was not allowed to be changed, but also the performance and position were very demanding, so Ma Jingtao, who was tempered in this way, was by no means a beautiful vase.

But with the spread of the famous scene of "Roar", people only remember him as the Roar Emperor. The last impressive appearance was at the Tucao Conference in previous years. But that part is really too! Fall! Hey! Yes!

That passage was strange and the performance was inexplicable. Ma Jingtao always repeated the "roaring" scene, but because it was too sudden or too much preparation, there was no "laughing" at all, and the scene was once silent.

Later, Ma Jingtao kissed Carina Lau in the process of interaction. Carina Lau’s expression at that time was: "I was so scared … …”

Later, Ma Jingtao made a special trip to apologize on his personal account. These responses were sincere to read, but the audience also knew that he might really not be suitable for such performances and variety shows, nor for the current network ecology.

After the "embarrassing incident" of Tucao Conference, Ma Jingtao has not appeared in public view, and there are few new works, especially variety shows. Appear again, that is, those Shang Yan clips on the short video platform, and the out-of-shape photos that have been madly transmitted from the media. In this era when all the past female stars bring goods and all the past male stars are in Shang Yan, there is nothing to blame for sinking the market in Shang Yan to make money, but it is still embarrassing that a generation of "Mark" in white has become like this.

Source: Yi Zhan WeChat official account

Process Editor: U063
 

In case of problems such as the content and copyright of the works, please contact this website within 30 days from the date of publication of the relevant articles. Contact number of copyright infringement: 010-85202353

Ministry of education: promoting the reform of teacher qualification certification for primary and secondary schools without examination for normal students

  According to the website of the Ministry of Education on January 21st, recently, the Ministry of Education issued the Notice on Promoting the Qualification Reform of Primary and Secondary School Teachers for Normal Students, implementing the decision of the the State Council Executive Meeting, continuing to deepen the "streamline administration, delegate power, strengthen regulation and improve services" reform, and continuing to carry out the reform of the examination-free accreditation of normal students in relevant colleges and universities on the basis of the reform of the examination-free accreditation of education graduate students and public-funded normal students.

  The notice pointed out that according to the conditions for running a normal school and the audit results of running a school, the scope of the examination-free certification reform is delineated. Relevant normal majors in colleges and universities that joined the pilot provinces of the national primary and secondary school teacher qualification examination reform in 2017 and before can participate in the examination-free certification reform from 2022.

  The circular requires that institutions of higher learning that implement the examination-free accreditation reform should establish and improve the assessment system of normal students’ educational and teaching ability, and classify and determine the teaching sections and disciplines according to the talent training objectives of normal majors. It is necessary to increase investment in normal education, integrate resources, and constantly improve the quality of training normal professionals. We should conscientiously do a good job in the issuance of the "Certificate of Teachers’ Professional Ability for Normal Students" and the submission of relevant data for the identification of exemption from examination. Education administrative departments at all levels should strengthen supervision, strengthen the quality monitoring of the training process and results of normal students, and guide colleges and universities to do a good job in the assessment and identification of normal students’ educational and teaching ability.

  The notice stressed that if the relevant colleges and universities arbitrarily expand the scope of exemption from examination, or fail to issue the "Professional Ability Certificate for Teachers of Normal Students" for unqualified students, or neglect their duties or engage in malpractices for personal gain in the reform of exemption from examination, they will cancel the qualification of exemption from examination for relevant normal majors in accordance with the regulations, reduce the enrollment indicators of relevant normal majors in schools, and investigate the responsibilities of the main responsible persons and related personnel of schools.

Learn this old saying two thousand years ago every day, which tells the true meaning of the success of reform and opening up.

China’s reform and opening up has brought many precious revelations to the world, one of which is that a country and a nation must advance in the logic of historical progress and develop in the trend of the times if they want to revitalize.

"Heaven has its regularity" and "it is good to treat it with governance". At the opening ceremony of the 2018 annual meeting of Boao Forum for Asia, the Chairman of the Supreme Leader explained that the success of China’s 40-year reform and opening up was due to the logic of historical progress.

[Interpretation]

"There is regularity in the sky" and "it is good to be governed by it", which comes from the opening sentence of Xunzi’s Theory of Heaven. "There is regularity in the sky, not for Yao’s survival or for Jie’s death. It should be good for governance, and it should be fierce for chaos. " The original meaning is: Nature has its own operating law, which will not exist because of Yao’s sagacity, nor will it die out because of Jie’s tyranny. Dealing with it in a reasonable way will bring auspicious results; Dealing with it in an unreasonable way will lead to disaster.

As an outstanding materialist thinker at the end of the Warring States period, Xunzi absorbed and borrowed the thought of "knowing the truth" from Taoism. Laozi’s Tao Te Ching said: "Knowing the truth is always clear. I don’t know often, I am arrogant and fierce. " Taoism advocates "heaven is natural" and believes that there are objective laws in nature that are not transferred by human will. Laozi called this law "Chang" and thought that people would be wise only if they "knew Chang" (that is, mastered the law). If "I don’t know how often" acts recklessly, it will inevitably lead to fierce disasters and be punished by nature. On this basis, Xunzi put forward the viewpoint of "heaven is always normal", which criticized and denied the Confucian thought of "divine right of destiny" to a certain extent, which was of great historical significance. 

[Interpretation]

Every great social change is based on ideological emancipation. At the end of 1970s, whether to carry out reform and opening up or stick to the rigid dogmatic system was a life-and-death multiple choice before the people of the Communist Party of China (CPC) and China.

At the critical moment, our party’s historic decision to implement reform and opening up is based on a profound grasp of the future and destiny of the party and the country, a profound summary of the socialist revolution and construction practice, a profound insight into the trend of the times, and a profound understanding of the expectations and needs of the people. It is precisely because we grasp the general trend of historical development and seize the opportunity of historical change that we have achieved a great leap and created many miracles in the history of human social development.

Over the past 40 years of reform and opening up, China has gone through hundreds of years of modernization in developed countries. Today, China has become the world’s second largest economy, the largest industrial country, the largest commodity trading country and the largest foreign exchange reserve country. Science, technology, education, culture and other undertakings are booming, and its international influence, appeal and shaping power are increasing day by day. The Chinese nation is closer to the goal of great rejuvenation than at any time in history.

China’s great achievements in reform and opening up over the past 40 years fully prove that the road of reform and opening up conforms to the historical requirements of the people of China for development, innovation and a better life, and conforms to the trend of the times of people all over the world for development, cooperation and peaceful life. It is a basic national policy that we must adhere to for a long time. As General Secretary of the Supreme Leader pointed out: "Reform and opening up is the only way for the development and progress of contemporary China and the only way to realize the Chinese dream."

An era has its own problems, and a generation has its own mission. In today’s world, there are still many unstable and uncertain factors, unprecedented challenges, and anti-globalization trends are constantly emerging. General Secretary of the Supreme Leader pointed out in a strategically advantageous position: "We should not be blinded by flowers or clouds when we look at the world, but should take a close look through the telescope of historical laws."

Standing in the new historical position, we must grasp the development course and logical evolution of reform and opening up from the "depth of history" and deeply understand that reform and opening up conforms to the great logic of historical progress, so as to better grasp the historical laws, recognize the general trend of the world, conform to the trend of the times, and constantly push forward the reform and opening up in the new era. (Author Yang Lixin)

(Central Radio and Television General Station CCTV Network)

January Memorabilia in Wenchuan (May 12-June 12, 2008)

  05.12 8533 people were confirmed dead

  Keywords: strong earthquake of magnitude 8

  05.13 12,000 people were confirmed dead.

  Keywords: troops entered Wenchuan

  05.14 14866 people were confirmed dead.

  Keywords:: the army entered the affected counties

  ● At 14: 28, an earthquake of magnitude 7.8 occurred in Wenchuan County, Sichuan Province. Beijing, Hubei, Hainan, Jiangxi, Tianjin, Chongqing, Jiangsu and other provinces and cities all felt the earthquake.

  ● At 16: 40, Premier Wen Jiabao flew to the disaster area and arrived in Dujiangyan at 20: 00 to direct disaster relief.

  ● Hu Jintao presided over the deployment of earthquake relief in Standing Committee of the Political Bureau of the Communist Party of China Central Committee in the evening.

  ● At 1: 15 am, Wenchuan County got in touch with the outside world for the first time.

  ● More than 300 people from the first rescue team entered Wenchuan County at noon. Rescue troops walked into Yingxiu Town, Wenchuan in the afternoon and sent back the first news from the epicenter. Only 2,300 people survived from more than 10,000 local people.

  ● Wen Jiabao rushed to Beichuan and said to the affected people, "Your pain is our pain."

  ● More than 100,000 military and armed police officers and men entered all the affected cities and counties to carry out rescue work.

  05.15 19509 people were confirmed dead.

  Keywords: life channel open

  05.16 21577 people were confirmed dead

  Keywords: saving lives is still the core

  05.17 confirmed 28,881 deaths.

  Keywords: dammed lake

  ● 130,000 troops entered all severely affected towns and villages.

  ● At 21: 30, the entire National Highway 317 from Manager County of Marcand to Wenchuan County was opened.

  ● Beichuan, Hu Jintao, expressed condolences to the affected people and pointed out that the top priority is still to save people. Wen Jiabao left Sichuan, saying that he must support the whole country and never give up easily.   ● Wen Jiabao presided over the meeting of the General Command and decided to pay pensions to the families of the people who died in the disaster. Within 3 months, the needy people in the disaster area will be given 1 kg of rations and 10 yuan subsidy per person per day.

  ● Thirteen dammed lakes were formed in the disaster area, and more than 40,000 people in Qingchuan and Beichuan counties were evacuated urgently.

  05.18 confirmed 32,476 deaths.

  Keywords: the establishment of a national day of mourning

  05.19 34073 people were confirmed dead

  Keywords: national mourning

  05.20 40075 people were confirmed dead

  Keywords: Aftershocks hurt Sichuan again

  ● The General Office of the State Council announced that May 19th to 21st will be the national mourning day.

  ● The Wenchuan Earthquake was finally set at 8.0.

  ● At 14: 28, 1.3 billion Chinese people observed a three-minute silence in memory of the victims of the Wenchuan earthquake.

  The State Council decided to provide 600 yuan with basic living expenses for orphans, the elderly and the disabled each month within three months.

  ● The Central Organization Department and the Organization Department of jiangsu provincial party committee respectively issued a call to pay "special membership dues".

  ● The aftershocks continued, making Sichuan Pingwu once again an isolated city; Qingchuan mountain cracked; Beichuan county is closed to the whole city.

  05.21 41353 people were confirmed dead

  Keywords: three threats to disaster relief

  05.22 51 people were confirmed dead.

  Keywords: Beichuan city closure

  05.23 55740 people were confirmed dead

  Keywords: how difficult it is to prosper the country

  ● The central government will allocate 70 billion yuan this year to help the reconstruction of the disaster-stricken areas, and the public expenditure of the central state organs this year will be reduced by 5% compared with the budget.

  ● Aftershocks, dammed lakes and epidemics threaten disaster relief.

  ● Premier Wen Jiabao rushed to the disaster area twice, and as soon as he got off the plane, he rushed to Beichuan to inspect the dammed lake.

  ● All rescuers have been evacuated from Beichuan, and there are no signs of life on the life detector.

  ● Wen Jiabao went to the resumption point of Beichuan Middle School to encourage the affected students and wrote "How hard it is to prosper the country" on the blackboard.

  ● The Ministry of Civil Affairs announced the detailed donation list for Wenchuan earthquake.

  ● Twenty-one provinces across the country volunteered for disaster-stricken counties, and Jiangsu supported Mianzhu.

  05.24 60 people were confirmed dead.

  Keywords: press conference on the ruins

  05.25 62664 people were confirmed dead

  Keywords: the strongest aftershock occurred in Qingchuan

  05.26 65080 people were confirmed dead.

  Keywords: emergency transfer of 160,000 people

  Wen Jiabao met Ban Ki-moon who arrived in Yingxiu Town, the hardest hit area. Wen Jiabao was interviewed by Chinese and foreign journalists on the ruins of Yingxiu.

  ● the State Council decided to set up a post-disaster reconstruction planning group. The Ministry of Civil Affairs said that the registration of orphan adoption has not yet been carried out.

  ● Sichuan Province claims that there are 5,498 orphans in the disaster area.

  ● An aftershock of magnitude 6.4 occurred in Qingchuan, which was the strongest aftershock in the disaster area after the Wenchuan earthquake. Eight people were killed and nearly a thousand people were injured.

  Hu Jintao presided over the Politburo meeting, demanding that post-disaster reconstruction be placed in a more prominent position.

  ● Mi-26 dropped an excavator on Tangjiashan dammed lake, and the original dam bombing plan was temporarily stranded. In order to prevent the dammed lake from breaking, 160,000 people in Mianyang were urgently transferred.

  05.27 67183 people were confirmed dead

  Keywords:: Sichuan-Shaanxi recurrence of strong aftershocks

  05.28 68,109 people were confirmed dead

  Keywords: post-disaster reconstruction

  05.29 68,516 people were confirmed dead

  Keywords: investigation of collapsed school buildings

  ● A strong aftershock of magnitude 5.4 occurred in Qingchuan, Sichuan, and a strong aftershock of magnitude 5.7 occurred in Ningqiang, Shaanxi. Nearly 100 people were injured and 420,000 houses collapsed.   ● The National Development and Reform Commission said that it will take three years to complete the main tasks of post-disaster reconstruction.   ● The General Administration of Quality Supervision, Inspection and Quarantine began to sample and investigate the collapsed school buildings in the disaster areas, and a member of the earthquake relief expert group of the Ministry of Construction identified Juyuan Middle School as a problem building.

  05.30 68858 people were confirmed dead

  Keywords: dammed lake threatens millions of people

  05.31 68977 people were confirmed dead

  Keywords: decisive battle against the dammed lake

  06.01 69016 people were confirmed dead.

  Keywords: disaster relief helicopter crash

  ● The Tangjiashan dammed lake is expected to flood in early June, and 1.1 million people in Mianyang are ready to move at any time.

  ● Lee Myung-bak went to the disaster area to express condolences to the masses and became the first foreign head of state to arrive in the disaster area.

  ● The Tangjiashan dammed lake naturally floods at any time, and the rescue officers and soldiers begin to evacuate.   ● A Mi-171 disaster relief helicopter crashed over Yingxiu Town, Wenchuan. There are 18 people on board, including 5 crew members.   06.03 69107 people were confirmed dead   06.05 69127 people were confirmed dead   06.06 69130 people were confirmed dead   ● The relevant departments of Sichuan Province indicated that the post-disaster reconstruction time is tentatively set at 8 years. Sichuan began to choose a site to build an earthquake site museum.   Wen Jiabao visited the dammed lake again, demanding that no one should be harmed again.

  ● The Ministry of Health said that the per capita medical subsidy for the wounded transferred from the disaster area was 28,000 yuan.

  ● Tangjiashan dammed lake discharges at 7: 08.   06.09 69142 people were confirmed dead

  06.10 69146 people were confirmed dead

  Key words:The crash plane found the dammed lake and successfully rescued it.

  06.11 69146 people were confirmed dead   Wen Jiabao signed the the State Council Order and promulgated the Regulations on Post-Wenchuan Earthquake Reconstruction.   ● The wreckage of the Mi-171 transport helicopter wrecked by the disaster relief forces has been found. All 18 people on board were killed and 17 bodies have been found.

  ● The flood of Tangjiashan dammed lake successfully passed through Mianyang, Sichuan, and the rescue work won a decisive victory.

  ● The body of the last victim of the crashed helicopter was found.

Interpretation by Economists —— Ten Highlights of Government Work Report

  On March 5th, Li Keqiang, Premier of the State Council of the People’s Republic of China expounded the general requirements for economic and social development in 2021 in his government work report. On the whole, the report presents three characteristics:

  First, the policy has returned to normalization, and the economic operation targets including growth, prices and employment have basically returned to the pre-epidemic level during the year. The policy implication lies in diluting the goal of "quantity" of economic growth and guiding all aspects to concentrate on promoting reform and innovation and promoting high-quality development.

  Second, the policy is closer to the actual needs. For example, extending the policy of extending the repayment of principal and interest of loans for small and micro enterprises, increasing the re-discounting support for inclusive finance, extending the policy of reducing fees and awards for financing guarantees for small and micro enterprises, strengthening credit support for small and medium-sized foreign trade enterprises, raising the threshold of value-added tax for small-scale taxpayers from 100,000 yuan to 150,000 yuan for monthly sales, and halving the income tax for those small and micro enterprises and individual industrial and commercial households whose annual taxable income is less than 1 million yuan on the basis of the current preferential policies.

  Third, the macro policy emphasizes continuity, stability and sustainability. Policy continuity has been maintained in solving the outstanding housing problems in big cities and standardizing the development of the third pillar endowment insurance.

  Specifically, there are 10 points worth focusing on. Grasping these key points is of great guiding significance for doing a good job in the whole year.

  1. The proactive fiscal policy is more sustainable by improving quality and efficiency.

  The proactive fiscal policy is still strong, and the policy focus is adapted to the adjustment of economic development goals. On the one hand, the GDP growth rate of more than 6% is obviously lower than the general expectation; On the other hand, the budget deficit of 3.2% and the arrangement of new local government special debt of 3.65 trillion yuan all exceeded the general expectation of the outside world to some extent. Under the tone of returning to normal, such a set of expected differences actually reflects the structural changes of economic development goals in 2021 and the corresponding adjustment of the focus of fiscal policy. The focus of fiscal policy will shift from directly stimulating economic growth through infrastructure investment to public consumption and services with higher efficiency, more flexible structure and more prominent focus.

  Specific performance, first, promote innovation and promote the high-quality development of the real economy. It is mainly manifested in increasing investment in science, technology and education, adding and deducting R&D expenses of enterprises, introducing tax incentives and subsidy mechanisms, and encouraging R&D and innovation of enterprises. The second is to optimize and implement the tax reduction policy and continue to help market players enhance their vitality. The third is to support the expansion of domestic demand and tap the potential of the domestic market. In 2021, financial funds will continue to expand effective investment and play an active role in promoting regional coordination of major projects, "two new and one heavy" construction, infrastructure shortcomings, information networks, modern service systems and related projects that are conducive to safeguarding and improving people’s livelihood. The fourth is to promote the full implementation of the rural revitalization strategy and improve the supply guarantee capacity of grain and important agricultural products. Fifth, vigorously support pollution prevention and ecological construction, and do a solid job in peak carbon dioxide emissions and carbon neutrality.

  2. A prudent monetary policy should balance the needs of economic recovery and risk prevention.

  The report pointed out that monetary policy should be flexible, accurate, reasonable and moderate; The report also makes it clear that the relationship between economic recovery and risk prevention should be properly handled. In 2021, domestic economic growth will return to the potential output level, so the goal of annual money supply and social financing growth rate is to basically match the nominal economic growth.

  The report pointed out that the real loan interest rate will be further reduced. It is unlikely that LPR will be further lowered this year, but there is room to further reduce the financing cost of the real economy through LPR reform.

  The report pointed out that the policy of extending the repayment of principal and interest for loans to small and micro enterprises will be continued. This shows that the application time of the policy of delaying the repayment of principal and interest will continue to be extended. Domestic macroeconomic growth has returned to the pre-epidemic level, but at the micro level, some enterprises still face certain difficulties. In the first two months of this year, the default scale of domestic corporate bonds exceeded 25 billion yuan, significantly higher than last year and the year before. For some small and micro enterprises, the operating pressure is still relatively high, so the monetary policy tools that go directly to the real economy will continue to be used. This is also the embodiment that macro policies continue to bail out market players, maintain necessary support and not make a sharp turn.

  The report proposes to continue to guide the financial system to make profits to the real economy. In 2020, the financial system will make a profit of 1.5 trillion yuan to the real economy, mainly through four ways: first, deepen the LPR reform and guide the decline of loan interest rates to make a profit of 590 billion yuan; Second, refinancing and rediscounting support the issuance of preferential loan interest rates to benefit 46 billion yuan; Third, the bond interest rate will be reduced to 120 billion yuan for bond issuers; Fourth, two monetary policy tools that go directly to the real economy make a profit of 120 billion yuan. In 2021, the interest rate of corporate bond financing is higher than that in 2020, which makes it difficult to make profits. The other three ways can still continue to benefit the real economy in 2021.

  3. Strengthen financial support entities and strictly observe the bottom line of financial risks.

  The report makes it clear that it is necessary to continue the policy of extending the repayment of principal and interest of loans to small and micro enterprises in Pratt & Whitney, and increase the efforts of re-discounting loans to support inclusive finance. The extension of the two direct tools of monetary policy is mainly based on the fact that although the current economy is in the process of recovery, there are still certain uncertainties in the domestic and international economic environment, and market players such as small and micro enterprises still need to "give another hand" to recover their vitality and enhance their vitality. However, because the current main purpose is not "emergency", the intensity and rhythm may change compared with last year, depending on the macroeconomic trend in the second quarter and the second half of the year and the operation of related enterprises.

  The report sets the growth target of large commercial banks’ loans to benefit small and micro enterprises at more than 30% this year, while the growth target of large commercial banks’ loans to benefit small and micro enterprises proposed in last year’s Government Work Report is more than 40%. In fact, in 2019, the central and regulatory authorities set a target of more than 30% for the loan growth of large commercial banks to benefit small and micro enterprises. Under the special background of the COVID-19 epidemic in 2020, in order to support small and micro enterprises to tide over the difficulties, the central government and the regulatory authorities have raised the requirements of banking institutions for the growth target of loans for small and micro enterprises. With the basic control of the epidemic situation in China, the economy is improving steadily, and the business recovery of small and micro enterprises is uneven, and there are structural differences inside. This year, the target of loan growth for large commercial banks to benefit small and micro enterprises is set at more than 30%, which is a return to normal management.

  In response to the disposal of financial risks, the report emphasizes that the responsibilities of all parties should be compacted and the bottom line of no systemic risks should be firmly held. Since 2014, the regulatory authorities have successively established evaluation and identification mechanisms for global systemically important banks and domestic systemically important banks, further consolidating China’s financial risk regulatory framework. After the establishment and improvement of global systemically important banks and domestic systemically important banks, it is suggested that all parts of China can also start to establish corresponding local systemically important banks’ supervision frameworks in the next step. Local banks have long been rooted in local areas, and they are the main force of credit to support major local projects and serve private enterprises, small and micro enterprises and "agriculture, rural areas and farmers". Some relatively large local banks, especially provincial corporate banks, may cause major regional financial risks once problems occur. Compared with large state-owned banks, the shortcomings of local banks such as imperfect corporate governance and imperfect risk control system are more obvious, and the probability of future risks is far higher than that of large banks. After bringing local important banks into special supervision, local governments and local financial supervision departments should not only further strengthen supervision and risk monitoring and early warning of relevant banks, but also urge them to continuously improve their internal governance; At the same time, within the scope permitted by the policy, we can also concentrate local superior resources and give greater support to local important banks in promoting domestic and overseas listing, allocating powerful countries with shareholders and accelerating capital replenishment in accordance with the principle of equal contribution.

  4. Policies support scientific and technological innovation, and the transformation of manufacturing industry is intensified.

  There are more highlights in the report on developing and supporting scientific and technological innovation. First, it is clearly pointed out that we must rely on innovation to promote the high-quality development of the real economy and combine innovation with the real economy and high-quality development; The second is to raise the ability of scientific and technological innovation to the height of national strategy, and plan to promote "scientific and technological innovation 2030— Major projects "; The third is to give the growth rate of basic research for the first time — — The expenditure on basic research at the central level increased by 10.6%; Fourth, support for manufacturing enterprises is further strengthened, including increasing the deduction ratio of manufacturing enterprises to 100%, fully refunding the incremental VAT tax allowance for advanced manufacturing enterprises on a monthly basis, increasing the proportion of manufacturing loans and expanding investment in manufacturing equipment renewal and technological transformation; The fifth is to determine industrial Internet, 5G network and Gigabit optical network as the key development directions in 2021; Sixth, it is proposed to carry forward the spirit of artisans and improve the quality of China’s manufacturing by meticulous work.

  The above highlights show that the government attaches more importance to scientific and technological innovation, especially manufacturing innovation than before. Scientific and technological innovation is the first driving force to lead the transformation and development, and the core of scientific and technological innovation is research and development. Compared with the manufacturing powers, China’s R&D investment is still insufficient at this stage, and the proportion of R&D in GDP is currently around 2.2%, which still has obvious room for improvement compared with the United States’ 2.8%, Japan’s 3.3% and Germany’s 3.1%, and the transformation rate of scientific and technological achievements in China is also low. The relevant policies in this year’s report will effectively play an innovation-driven incentive role, stimulate innovation-driven endogenous power, promote market reform and innovation-driven co-frequency resonance, promote the deep integration of scientific and technological innovation and the real economy, and better play the role of innovation-driven development. At the same time, the spirit of craftsmanship and the wording of improving quality also reflect the government’s determination to change the current status of China’s manufacturing products in the middle and low end of the world.

  5. Expanding domestic demand has become the strategic basis for economic recovery.

  Compared with the previous two years, the importance of expanding domestic demand has been further strengthened under the new development pattern. This report has raised the expansion of domestic demand to a strategic level, highlighting the importance of persisting in expanding domestic demand for stabilizing the current economy.

  For expanding domestic demand, the highlight of the report lies in expanding demand closely around improving people’s livelihood, promoting the effective combination of consumption and investment, and achieving a higher level of dynamic balance between supply and demand, rather than simply forcing demand through flooding and adding more leverage. When deploying stability and expanding consumption, we first emphasize "increasing residents’ income through multiple channels", grasping the key point of promoting the double cycle, and also matching the previous goal of "steady growth of residents’ income in 2021". Secondly, it is mentioned that "expanding county and township consumption" shows that rural villages and towns are also an important part of China’s domestic demand market. Thirdly, it is proposed for the first time that "unreasonable restrictions on second-hand car trading should be lifted" in automobile consumption, which indicates that the second-hand car market will play an important role in promoting automobile consumption in China. Finally, under the severe impact of the epidemic in 2020, the online consumption pattern occupies a larger space in the report than before, which also shows that the government’s support for online consumption will be further increased.

  In terms of expanding effective investment, "it is planned to arrange 3.65 trillion yuan of special bonds for local governments" is consistent with the statement in the report that the macro policy should continue to bail out market players, maintain necessary support, not make a sharp turn, adjust and improve in time according to changes in the situation, and further consolidate the economic fundamentals.

  6. Ensure the housing needs of the masses and solve the housing problem in big cities.

  The main tone of housing policy this year is to improve the relationship between housing supply and demand. On the basis of "staying in houses without speculation" and "three stables", while curbing speculative demand through the "three red lines" and housing loan concentration management system, we will increase land supply, arrange special funds, focus on construction, etc., and increase housing supply, especially for the just-needed housing supply of farmers in cities and the supply of rental housing in big cities, so as to promote the healthy development of the real estate market. To solve the problem of insufficient housing supply in big cities, we should first give priority to the land market (supply), increase the land supply of rental housing in big cities, including developing idle land in stock and improving land use efficiency. The current real estate control policy is more targeted than before.

  At present, high housing prices in big cities have set a high threshold for young people to enter cities. If they are not alleviated, there may be a staged "reverse urbanization" situation, which will have a negative impact on employment, production and consumption in cities. The report proposes to standardize the development of the long-term rental market, reduce the burden of taxes and fees on rental housing, and do our utmost to help new citizens and young people to alleviate housing difficulties. Last year, the problem of mine explosion in long-term rental apartments was largely due to the management and operation of middlemen, so in the short term, it is necessary to standardize the housing rental market order; In the long run, cities should be encouraged to increase various types of rental housing, promote the "equal right to rent and purchase" and promote the healthy development of the rental housing market. At present, the housing rental population in China is about 150 million, and the rental population in big cities accounts for about one third, most of which are migrant workers and young people. Therefore, it is necessary to speed up the development of the housing rental market and solve the housing problem in some big cities with large net inflow of population, high housing prices and large rental demand gap.

  7, optimize the regional economic layout, new urbanization to a new height.

  The report proposes to further promote the new urbanization strategy with people as the core, accelerate the urbanization of agricultural transfer population, increase the urbanization rate of permanent population to 65%, and develop and expand urban agglomerations and metropolitan areas. In the future, the transition from rural population to urban population will become the main theme of population circulation in the process of new urbanization. According to the target of urbanization rate of permanent population, it is estimated that the urban population will increase by about 10 million to 11 million every year during the Tenth Five-Year Plan period, and the urbanization rate of registered population may rise faster than that of permanent population, and the flow of urban and rural labor factors will be accelerated. Under the background of market-oriented allocation of factors, the restrictions on the realization of farmers’ land property rights in the past will gradually loosen, rural land reform will pave the way for farmers to transfer to urban household registration, and it is expected to establish and improve a unified urban-rural construction land market in the future. The new land acquisition system will raise the compensation standard and solve the resettlement problems of land-expropriated farmers, including housing, social security, employment and other issues, ensure farmers’ long-term livelihood, contribute to the further transfer of rural labor force, increase housing demand in the process of new urbanization, and expand the construction of urban agglomerations and metropolitan areas.

  The report proposes to optimize the regional economic layout and promote coordinated regional development. In-depth implementation of major regional strategies, regional coordinated development strategies, and main functional area strategies, and construction of a high-quality regional economic layout and land space support system. It is estimated that the Yangtze River Delta will still be in the leading echelon by 2025, and the net inflow of urban population will reach 13.5 million. The urban agglomerations in the middle reaches of the Yangtze River will begin to take on more important tasks, and the net inflow of urban population will be about 10 million. Both the Pearl River Delta and Chengdu-Chongqing regions will carry about 8 million new urban population, ranking relatively in the front of the second echelon. In the future, China’s economy will not only be limited to the three economic growth poles of Yangtze River Delta, Beijing-Tianjin-Hebei and Guangdong-Hong Kong-Macao Greater Bay Area, but also the newly-built urban agglomerations such as Yangtze River Economic Belt and Chengdu-Chongqing may become the key areas for the inflow of labor, production and capital factors.

  8. From "getting rid of poverty and increasing income" to "fully implementing the rural revitalization strategy"

  Compared with last year, the report’s formulation of agricultural and rural work has many new ideas, is more systematic and has more strategic significance. The report puts forward that "fully implementing the rural revitalization strategy, promoting the stable development of agriculture and increasing farmers’ income" is not only to raise the agricultural and rural issues to the height of national strategy, but also to systematically and comprehensively solve the fundamental problems of China’s agricultural and rural development.

  In terms of rural reform, the report clarifies the major and institutional arrangements concerning the basic rural management system and land contract relationship that are generally concerned by the peasants. It puts forward the requirements for deepening the reform of rural state-owned and collective ownership management forms such as supply and marketing cooperatives, collective forest rights, state-owned forest farms and agricultural reclamation. In rural construction, first of all, it points out the direction for the acquisition of construction funds. From last year’s "increasing investment in special bonds" to this year’s "increasing the proportion of land transfer income used in agriculture and rural areas", the source of funds for rural construction has changed from financing to revitalizing rural assets. Secondly, "strengthening rural basic public services and public infrastructure construction, and promoting the integrated development of urban and rural areas within the county", its focus is no longer "improving farmers’ production and living conditions" as proposed last year, but only meeting the promotion and improvement of traditional agricultural production methods. If we combine the formulation of "improving urban and rural circulation system, speeding up e-commerce and express delivery into rural areas, and expanding consumption in counties and townships" in expanding domestic demand, we can vaguely see the determination of the central government to rely on urbanization to develop new rural economy such as service industry.

  9. Develop a green and low-carbon economy and promote sustainable economic and social development.

  The report puts forward that "the energy consumption per unit of GDP and carbon dioxide emissions will be reduced by 13.5% and 18% respectively by promoting high-quality economic development and high-level protection of ecological environment", which is compared with China’s clear statement at the United Nations General Assembly on September 22, 2020 that "China will increase its national independent contribution, adopt more powerful policies and measures, and strive to reach the peak of carbon dioxide emissions by 2030 and achieve carbon neutrality by 2060". Peak carbon dioxide emissions’s carbon dioxide emissions will peak before 2030 and then gradually decrease; Carbon neutrality means that by 2060, all the carbon dioxide emitted will be offset by planting trees, saving energy and reducing emissions. This also means that China’s economy and society will usher in a comprehensive low-carbon change.

  Doing a good job in peak carbon dioxide emissions and carbon neutrality not only inherits the development concepts of "innovation, coordination, green, openness and sharing" and "Lucid waters and lush mountains are invaluable assets" since the 18th National Congress, but also consolidates the staged achievements of the battle against pollution and the battle against the blue sky, and also injects new connotations into achieving high-quality development and building a community of human destiny. The goal of "peak carbon dioxide emissions" and "carbon neutrality" in the report will help China to strengthen the construction of ecological civilization, accelerate the adjustment and optimization of industrial structure and energy structure, and realize a green and low-carbon production and lifestyle at an early date.

  Therefore, at the macro-institutional level, it is necessary to work out an action plan for carbon emission peaking before 2030 and support qualified places to take the lead in peaking; In terms of national industrial policy, we should speed up the adjustment and optimization of industrial structure and energy structure, vigorously develop renewable energy, and promote the peak of coal consumption as soon as possible; In terms of financial market construction, it is necessary to speed up the construction of a national market for energy use rights and carbon emission rights.

  In order to realize peak carbon dioxide emissions in 2030, non-fossil energy will become the main force of energy increment for the first time, which will bring profound changes to China’s economic and social development. It is estimated that from 2020— In 2030, China’s total energy consumption will increase by 20%; The proportion of non-fossil energy in primary energy will increase from 16.4% to 26.0%, among which photovoltaic and wind power have the greatest potential; The proportion of fossil energy will drop from 83.6% to 74.0%. At the same time, in terms of carbon trading and green economy, new energy vehicles, low-carbon technologies and clean energy materials have broad opportunities.

  10. Deepen the promotion of key areas and stimulate the vitality of market players by means of reform.

  The report puts forward more specific and clear requirements from four aspects: further transforming government functions, promoting the reduction of production and operation costs of enterprises by reform methods, promoting the common development of diversified ownership economies, and deepening the reform of fiscal, taxation and financial systems.

  First of all, handle the relationship between government and market well, and promote a better combination of effective market and promising government. By transforming government functions, we will do a better job in the service functions such as registration, operation, approval and cancellation of enterprises, and strive to create an international business environment. At the same time, strengthen effective supervision, classify and refine supervision policies, use the Internet and digital to enhance supervision capabilities, and promote the expansion of the coverage of electronic licenses.

  Secondly, reform a number of non-tax revenue systems to effectively reduce the cost of enterprises. Mainly from energy, transportation, telecommunications, rent and other aspects. In terms of energy, open the electricity market, clean up unreasonable price increases and reduce the general electricity price. In terms of transportation costs, the port construction fee will be cancelled, and the standard for airlines of the Civil Aviation Development Fund will be reduced by 20%. In terms of telecommunications, the average tariff of broadband and private lines for small and medium-sized enterprises will be reduced by 10% on the basis of a 15% reduction in 2020. Encourage local governments to reduce or exempt rents for small and micro enterprises and individual industrial and commercial households that lease state-owned enterprises.

  Thirdly, promote the common development of multi-ownership economy and emphasize equal treatment. It is necessary to strengthen and improve state-owned capital and state-owned enterprises, continue to deepen the reform of mixed ownership of state-owned enterprises, and break down various barriers to the development of private enterprises. In particular, it is proposed to promote entrepreneurship, support the innovation and development of platform enterprises, strengthen anti-monopoly and prevent the disorderly expansion of capital.

  Finally, it is to deepen the reform of the fiscal and taxation financial system and support the high-quality development of the market. In terms of finance and taxation, we will implement the reform plan for the division of powers and expenditures between the central and local governments. In terms of financing channels, we should supplement the capital of small and medium-sized banks, enhance their ability to serve small and medium-sized enterprises, promote the reform of classification and accounting of policy banks, and enhance insurance protection and service functions. It is emphasized that strengthening the supervision of financial holding companies and financial technology corresponds to the above-mentioned anti-monopoly and prevention of disorderly expansion of capital.

  The report mobilizes all the positive factors that can be mobilized, promotes reform, stimulates the vitality of market players and social creativity to a greater extent, and solves the problem of insufficient development imbalance by means of development. In the coming period, various reform rules and supporting measures may be gradually implemented, which will further enhance the vitality of market players.

  (The author Lian Ping is the chief economist and dean of the research institute of Zhixin Investment. Also participating in the writing of this article are: Liu Tao Deng Zhichao Wang Hao Liu Hong Luo Han Ma Hong Zhang Bingwen Guo Jianfeng Huang Chunhua Dong Chengxi Source: Economic Daily-China Economic Net)

In 2020, I was miserable by the routine pit.

Editor’s Note: This article is from WeChat WeChat official account "Shenrancaijing" (ID:shenrancaijing), by Shenran Team, and published by 36Kr with authorization.

In the magical year of 2020, have you ever been cheated?

There are routines every year, especially this year. Investment, financial management, entrepreneurship, making friends, and the workplace, every little thing that is closely related to you, may hide a scam. All kinds of tricks and endless routines make 2020 even more difficult for many people.

Twenty ordinary people confided to Deep Burning about their being pitted. Some people have met a snake like online loan, and honey has turned into arsenic, and landing has become a luxury; Some people have been thunderstruck by financial institutions, educational institutions and long-term rental apartments, and huge investment has gone without return; Some people become a leek in the pig-killing plate, and all their belongings are taken away in a few days; Some people started their businesses and were forced by investors to develop abnormally. In the end, they had no choice but to shut down the company and bear huge debts. Some people even paid tens of thousands of yuan for live delivery, expecting to take off through the tuyere, and the final turnover was 0.

In fact, life is a process of constantly avoiding the pit. If you are unlucky enough to step into the pit, don’t be depressed. The lessons may benefit you all your life.

By other’s faults, wise men correct their own. These 20 stories of being trapped hope to be your guide to avoiding the pit in the future.

Zhang Xinmin | 30 years old Internet industry practitioner

In October this year, I saw a message in a part-time group, "My tutor plans to take a part-time job by swiping a lottery ticket, and earn more than 500 yuan every day". I downloaded and entered an APP called Flying Tiger International through the attached website, and a tutor added me immediately.

These tutors are responsible for taking you to buy lottery tickets. You can buy as many as you want, buy as many as you want, and pay as much as you want. My tutor kept telling me that they are formal institutions, with Alipay and UnionPay as payment channels. I was skeptical at first, only bought seven or eight hundred pieces, and found that they could really make a profit, but they earned too little.

When I recharge the money, the more profits I will return. I am a little above the top, but when I recharge the money, I suddenly can’t withdraw it.

The tutor said that it was necessary to recharge the equivalent amount to withdraw cash. I was really in urgent need of money and charged tens of thousands of dollars. In the middle, I told my tutor that I had no money, and my tutor also said that he could help me advance a little.

I didn’t think that this platform was so perfect. I just filled in 30 thousand yuan and still didn’t withdraw my cash. I realized that I had been cheated and immediately contacted the customer service of the platform to ask why I couldn’t withdraw my cash. If I didn’t mention it, I called the police and quarreled with the other party. Noisy, I found that my account was blocked, and my tutor also blacked out my WeChat.

In fact, I didn’t believe in such a routine in the early stage, but I didn’t expect it to be entered into the routine step by step. I paid a total of 57 pens, totaling 67,000. In retrospect, it was particularly terrible. More than 60,000 of them happened in three days.

I found the WeChat group that saw this part-time job at first, and told the group friends, "This part-time job is killing pigs." As a result, I was kicked out of the group just after posting. I guess this so-called part-time group is actually their "atmosphere group", all of which are entrusted. When I searched the Internet, I found that there were so many reports about killing pigs this year. Buying virtual currency and crude oil futures were all similar, all of which grasped the weakness of human greed.

I started collecting evidence, returned to the platform and registered a new account. I began to find out where the money I charged went. I called Alipay customer service and asked about the specific flow of funds. I found that it was on the account of Shenzhen Zhaolian Financial Company. I contacted the other party, and after more than two months, their WeChat processing specialist didn’t reply from the previous shirking responsibility and kicking the ball.

I took the transaction order and electronic receipt to report the case, and the police filed an investigation on fraud, but there has been no reply for so long. I also know that the money can’t be returned in a short time. Now I owe tens of thousands of dollars, and I dare not tell my family and friends that I am in a state where I have no job and am afraid to find a part-time job and be cheated again.

Liu Ming | 30-year-old company administrative clerk

I’ve heard of the pig-killing plate for a long time, and I think it’s too far away from me, but I never expected that this kind of thing would hit my head and throw me into hell.

I was away on business, and I felt a little lonely and unhappy, so I sent a Weibo. There was a man who left a message under my Weibo and privately believed me, saying that he was a local, a photographer, and had a legitimate career, and he was also handy when talking about local tourist attractions and cultural stories.

I felt the warmth from the local people in a strange place, and I was vaguely touched. Then we added WeChat and chatted. I was quite alert at first, and I didn’t tell him the specific information he asked me. Even so, I fell into the trap of a liar.

I found that they are very good at packaging themselves. First, they package themselves well, and they don’t raise money as soon as they come up. They simply chat and build feelings first.

During the few weeks we chatted, he occasionally mentioned to me that he had been speculating in coins recently, and the income was very good. He also told me that when he went to a relative’s house, his aunt was very envious of his profit from speculating in coins. I didn’t care at that time. Afterwards, I realized that this may be a scene designed by him, paving the way for me.

Later, I went to other places on business, and I was also free at that time. The swindler told me that he could try his previous platform for speculating money and provided me with a download link. I was still very alert and asked him all kinds of questions, including income, the origin of the platform and so on. He answered them one by one, and it felt like a more formal platform. I think, with a small investment, I won’t lose too much, so I let my guard down a little. I saved 500 yuan for the first time and 5000 yuan for the second time. After trading on the so-called platform, I made a profit and could withdraw cash normally.

Later, one thing made me completely put down my guard and believe this liar. The liar told me after seeing that I had invested hundreds, that the platform was engaged in activities, but the stored value started with tens of thousands. I flatly refused: I don’t have that much money. At this time, the routine of the liar came! He said I could advance 20 thousand for you. When I really saw the bank transfer of 20 thousand yuan, all my vigilance was put down. I began to borrow money from my friends to recharge. My friends completely believe me. They have no money of their own, and even go to borrow money and lend it to me.

I never thought that people’s hearts were so sinister. When my account was operated to 310,000 yuan and I wanted to apply for withdrawal, the problem began to keep coming. The platform said that there was a violation, and it was necessary to pay a deposit, and told me that if it was not paid on time, it would affect my credit information. I was worried that it would really affect the credit information, so I paid the security money. Then the same problem appeared again. But by this time, I just wanted to get the money back quickly, and I completely lost my ability to think calmly. After the last payment, the customer service blacked me out. I realized that it was over. I had already put in more than 700 thousand.

From the moment I was cheated, I felt my life was gloomy in recent weeks. I think about how to repay my huge debt every day, without dragging my friends down, and I blame myself very much. I just want to tell my story now and warn everyone to be wary of strangers. Strangers are strangers after all, and never mention money or have money dealings with strangers.

Chloe Wang | 30-year-old employee of state-owned enterprises

I made a bill because I was anxious to make money. As a result, I was cheated by the bill company, and then I borrowed an online loan to pay the bill, and I was in debt. Life seems to be a wrong step.

Things have to start at the beginning of this year. Because of the epidemic this year, the company’s performance is not good, so I can only get the basic salary, and my family has already made ends meet. So I want to come out and do a part-time job. At that time, I saw someone posting a part-time job message in a friend’s group. I was a little moved, so I added this person’s WeChat.

The specific brushing process is as follows: the other party sends a website link, which will directly jump to a store in JD.COM APP. I just need to take pictures of the designated goods without paying, and then take screenshots to each other. I need to transfer my own money to the account designated by the other party first, and then the company will refund the money to me. The company promised to get a 5% commission for each brush, and the first five or six orders did return money to me, so the amount of tasks I took was getting bigger and bigger.

After making a few orders, I found that there was no cash back. At that time, the other party’s rhetoric was that the system was delayed and the task must be continued, otherwise the money in front would not be returned. I didn’t feel right at that time, but I had to bite the bullet in order to get my money back.

At that time, there was not much money left in my hand, so I borrowed more than 10 thousand on the online loan platform. The amount of swiping the bill at the back is getting bigger and bigger. I remember he said to cash it back to me after finishing the last bill. The task amount of this bill is 7599 yuan. When I finished, the other party said that I had overtime and had to make two more identical lists.

I immediately understood that this was a scam and immediately called the police, but it was too late to get the money back. After all this experience, I really feel that the sentence is right-"There is no such thing as a pie falling, and even if it falls, it will not fall on your head." Let’s work honestly and make money.

Honghong | 34-year-old employee of state-owned enterprises

My family is in a small third-tier city, and my job is decent, but my salary is only 4,000 to 5,000 yuan. I am used to spending money lavishly. My car needs to be changed, my clothes and shoes are famous brands, I must go to restaurants for dinner, I must buy milk tea and Starbucks every day at work, and I often borrow money at ordinary times. Flowers, loans, micro-loans, and white bars are all open, and I often borrow them from my brothers and sisters.

Later, I thought, maybe it’s because I want everyone’s approval too much. I had a low education. At that time, my mother introduced me to a man with a high education, who was dating and getting married. Everyone didn’t say anything in front of me, but they all thought that I was "climbing high". I began to buy him a famous brand to express my concern. Unexpectedly, the other party not only didn’t appreciate it, but also told both parents that I was vain and loved to spend money.

It’s a long story after marriage, and finally I got divorced. At that time, we had a house, and each person got nearly 400 thousand. This is the first time I’ve got so much money. I want to save face and show my ex-husband and daughter that I can do it.

I will follow others to make Wechat business, Cordyceps sinensis, make-up and maintenance, shoes, clothes and bags, and I will sell them all. I made some money at first, but then slowly, they asked me to buy the goods first, and then sell them myself. I thought I also had channels and customers, so it didn’t matter if I bought them. Unexpectedly, I just bought more than 100 thousand goods this year, and the epidemic came, and everyone dared not buy the goods from Japan and South Korea. This batch of goods is still rotten in my hands.

When I lost money, I was in a hurry and wanted to make quick money. A sister from Wechat business, who was usually very good with me, began to drag me to be a usurer. That is to say, I give them my money to lend, and they give me ten points of interest, but if the loan they put out is confiscated, my principal will be ruined. My little sister repeatedly persuaded me that the lender could eat both black and white in the local area. I was also impatient at that time, so I took all 200 thousand with my heart.

As you can guess, the money didn’t come back at all. The other party kept saying that the money didn’t come up, and I lost all my money. The little sister also blacked out my WeChat. My daughter went to elementary school this year. My mother suggested redecorating the house and changing it into a study room. She asked me for money. I didn’t dare to say how much money I had, so I just wanted to borrow money to loosen it up and deceive my mother.

I borrowed a cash loan on the Internet, which was the beginning of my nightmare. I borrowed 50,000 yuan back and forth, and now it has rolled into more than 200,000 yuan. The debt is snowballing, and it is impossible to pay it off completely. The most terrible thing is that when I borrowed money, I uploaded my address book. They started calling me and finally called my mother. I knew it was all over.

My mother finally came forward and asked my relatives to collect 500 thousand from door to door, saying that I lost money in business, but there were still relatives who didn’t know where they heard the news. Not only did they not borrow money, but they also reprimanded me face to face for how to borrow online usury, which was mindless. This year is too hard. I am disheartened and don’t want to go to work. I feel that everyone is looking down on me. Now I just want my daughter to grow up in the future. Don’t blame me.

Jiu Le | 21-year-old college student in Guangdong

Before I went to school, my parents were always afraid that I would be cheated, so that I didn’t have enough money to ask my family for it. But I’m really afraid of what comes. I’m not only cheated, but also cheated in series.

In college, the activity that is more popular than falling in love is doing part-time jobs. I usually play a lot of social apps, and some strangers will inexplicably add me and send part-time information. I think it is deceptive, but this year I can’t work part-time offline, and there are more and more online part-time jobs.

After seeing the part-time job information in the group once, I took the order and added a receptionist. As soon as the other party came up, I emphasized that this part-time job didn’t cost money, which reassured me. Because I have to pay a deposit when I go out to work part-time in a supermarket, even if I am an agent for the four or six levels of the New Oriental Red Book, which makes me feel very convenient.

The job is also very simple, that is, follow his instructions and send the order number. The other party sent a teaching video (which should be synthesized later), saying that as long as you scan the Alipay payment code sent by him, select the flower bud to pay, and after entering the password, you will be prompted to swipe the bill. Click OK to jump to the SMS verification interface, cancel the operation, and you can avoid paying by yourself, and then click the enterprise in the lower left corner to pay.

In fact, if you use the flower buds normally, you will pay directly after you enter the payment password at the payment step. There will be no so-called brushing tips, and Alipay will not be paid by any enterprise. But when I did, I was cheated by more than 1200 yuan. When he phoned me and said that I had made a mistake and tried again, I suddenly realized that I had been cheated. After a scolding, I knew that the money would not come back, so I blacked him out.

After being cheated, I wanted to fill in the original pit of 1200 yuan, but I didn’t expect to fall into another pit.

Some groups will post some part-time jobs, such as copying papers/typists, etc., and earn dozens of dollars in a single order. At this time, the owner of the group asked everyone to download the "Rebate Earning" APP and charge 500 yuan as the start-up capital. After that, the system will automatically match the part-time orders. It’s hard for me not to be tempted to watch everyone bask in the profits in the group every day.

After downloading the APP, in the first few days, I earned about 100 yuan a day. On the fourth day, the system suddenly automatically matched a triple order, and all three orders must be completed before I can give a refund. Among them, the first principal is more than 1000 yuan, and I have to add money. Without it, I can’t take subsequent orders, and the original principal of 500 yuan can’t be withdrawn.

I’m not willing to add money to finish the first order, and the second order will become the principal of 4000 yuan, and the third order will become 8000 yuan. I know, I was cut again. At that moment, I felt like I was possessed. I didn’t believe that I had been cheated. I thought that as long as I kept adding money, I could get the principal back. Unexpectedly, how greedy I was, how black the liar was.

Later, I still didn’t tell my parents that during the epidemic, people would look for something to play online. I have a good voice, so I began to pay off my debts by dubbing online/anime, and sometimes I also took the list of "virtual lovers" to chat with. It’s hard to tell you that you have been cheated. Take your time and pay a tuition fee for entering the society.

Nan Mu | 27-year-old entrepreneur in enterprise service field

I personally dissolved the team in August this year, and now I am carrying more than 1 million foreign debts.

Our company was established in 2018 to develop and operate software for enterprises. At first, I mastered the rhythm well, and the company can operate normally. After taking a private capital investment in April 2019, the company’s direction slowly began to deviate.

The investor promised to invest 3 million yuan, and paid 1 million yuan first, demanding to get back the principal plus dividends in the first year. After getting the capital, we opened a branch in another city. After three months of operation, because the resources promised by the investors were not given, our market investigation and strategy were not in place, and the branch burned about 500 thousand, so I closed the branch.

Among these investors, they blindly pursue performance, call or come to the office in person every three to five times, depending on the financial report and the customers who have recently made a deal. Slowly, I became a little resistant and disgusted. At one time, I had an argument with them and said that I would give you the money back, but I didn’t reach an agreement in the end. At the end of 2019, they even asked us how much money we had in our account, and whether we could get together and return the principal to them first.

Originally, we were an operation-oriented company, which was pushed into a sales company by investors. At the most difficult time, I met more than 30 clients a day. From 6 am to 4 am the next day, my voice was hoarse and I had to go to work at 8 am the next day.

In the past, we always paid first and then served. This year, we changed to pay 30% deposit first. However, the new customers couldn’t keep up with the follow-up services, and many contradictions occurred. More than 30 customers confiscated their money when the company closed down. Later, employees began to resign one after another, and I was aware of many problems, but the situation was already very serious at that time, so I had to rush up and say how many orders I received first. In April, May and June, I basically supported the company.

After this inertia was formed, everyone began to rely on me for everything. I jumped into the market and no one could be responsible for the internal operation of the company. By August, I really can’t carry it, and it’s really too tired to go on like this. I decided to stop and start laying off employees in batches. Some employees owed a month’s salary, so I asked someone to lend them money to make up for it. The investor’s money was still 300 thousand to 400 thousand, which was returned to them. Up to now, I have a total debt of 1 million.

After closing the company, the first thing I want to do is to resume trading. Externally, we used the power of capital, but we didn’t learn some terms in depth. We shouldn’t make such low-level mistakes on the road to starting a business. In the future, I may kick off capital, even if I lack money again, I can’t take such money. Internally, it is the first for start-ups to build team cohesion, but we have not done enough in this regard.

My year 2020 is like riding a roller coaster. I will continue to start a business in the next step, but I will control the rhythm myself and do a good job in team management.

Wang Lili | 35-year-old toothpaste merchant

The epidemic drove our business to desperation. In the first half of the year, the monthly business was less than half, and we had to do live broadcast with goods.

In the middle of the year, an organization called to promote it, saying that it was a live broadcast delivery organization that cooperated with Tik Tok. As soon as we listened to Tik Tok, we relaxed our vigilance and chatted with them. He said that there is a commodity investment promotion meeting, which can be cooperated after examination. It sounded quite formal, so we got in touch.

That commodity investment promotion meeting was held in the most upscale hotel in our city center. There were many people that day, and now in retrospect, there may be a lot of childcare. At the meeting, there was a sign stating that video recording was not allowed. At first, I was a little wary. Could it be a scam if the ownership was so good? Later, I thought that it might be that they had business secrets to keep secret, so they gave up the idea.

Two of their salesmen talked around us and sent me particularly good pictures of live cases, saying that those Tik Tok online celebrity are their anchors and can bring us goods. Another person took the contract and urged me to sign it, saying that the top eight didn’t need fees, and the cooperation only paid the commission of the anchor, so as to seize the quota first. In that urgent atmosphere, we paid 19,800 yuan, and later said that there was a contract. I signed the contract before I could read it.

The 19,800 yuan, they said, was recharged on their platform, and the commission with the goods was deducted from it. If the goods were not shipped, the money could be refunded to us. But later, although we paid the money, the display on that platform was never filled. After we called to urge it, the numbers appeared on the platform.

They gave us two live broadcasts. Let’s not say that they are not the big anchors mentioned before. Before the first live broadcast, there was no communication. We don’t know when the second live broadcast was broadcast. Two live broadcasts, no one entered the store.

I felt that something was wrong at that time, and found that similar businesses encountered such a situation on the complaint platform. I just looked at the contract carefully and found that the content was quite different from the propaganda at the venue. The 19,800 yuan collected can only be used to deduct 5% of the live delivery service fee, and it can’t be exchanged for cash, and our live broadcast rights are not at all. My lawyer, Friend, looked at the contract carefully and said that the other party was just taking advantage of the legal loophole and had no chance of winning, so he didn’t take this lawsuit.

I learned from the rights group that other businesses were cheated in exactly the same way. They have set up branches all over the country, headquartered in Guangzhou, where they have to go to defend their rights, which increases the cost of defending the rights of the trapped merchants. But I was so angry at that time that I spent thousands of dollars running from Jiangsu to Guangzhou headquarters, but it was time-consuming to stay there all the time. I came back after recovering 8000 yuan.

There is also a merchant who collects debts, and when they are moving away, they want the rest of the money back. As far as I know, only a few businesses have recovered their money, and more businesses have not asked for a penny.

The lesson I learned from this incident is that you must read the text clearly before signing the contract. Later, I never did live broadcast with goods again, and I dare not look for it again.

Gaoshan | 37-year-old food category e-commerce entrepreneur

E-commerce live broadcast is too messy now.

On August 15th this year, I took part in an anchor’s investment promotion activity. I won’t specify the name, but it attracted 20 million fans. At that time, I said that I would pay a third-party investment promotion company 10,000 parking fees+20,000 deposit, and signed a guarantee agreement for the number of goods sold, which was 1:2.5, which means that he had to sell 50,000 goods, and the 20,000 deposit only belonged to him. Now that the contract has expired, I haven’t sold all the goods. I only sold 38 sets for the first time, and I haven’t sold them to me since. My goods are now, and 38 sets can’t do anything.

Until today, I didn’t want to return 10 thousand yuan, and they won’t give me the remaining 20 thousand. This person in charge of investment promotion is also miserable. The anchor received 470,000 yuan from them and sold more than 10,000 yuan of goods, which made their investment pit miserable.

If we deliver goods here, we need at least three employees, and we need to put the goods in the warehouse in advance, which is the cost. What makes me even more angry is that I don’t know what happened. When he made up the broadcast for the second time, he obviously sold other people’s Chili sauce, but the copy, selling points and even food photos were all from our family. I am ready to sue.

Now there are many MCN organizations that are middlemen to earn the difference. Some unscrupulous organizations have collected your money and arranged a very long schedule for you. When the schedule is approaching, they tell you that there are some things on the anchor side, and you have to participate in variety shows, so you need to postpone it, or tell you that you can’t take this thing with the anchor. Even if you want a refund, the money will be returned to you little by little, and some even run away with it.

Moreover, after making food categories, I realized that products with low profits or products with slightly better quality are hard to sell, because on all platforms, food with a price of around 9 yuan and 9 yuan sells best, but my Chili sauce is boiled with pure pepper, without adding a drop of water or palm oil, and the glass bottle is also the most expensive after sterilization, which costs 70 cents each, but the quality of 30 cents each on the market is not guaranteed. This market is very difficult to do now, and your good products are getting harder to sell.

My cash flow was insufficient, so I borrowed money from a small loan company. Originally, I imagined that I could pay back the products after I sold them and earned money. Now I’ve been trapped by this MCN company once, and I won’t leave the goods for three or four months, and I’m not far from death at once.

I also borrowed money from Weibo, and after one day’s overdue, I frantically called me and sent short messages for collection, and harassed my Tik Tok to ask me to pay back the money.

Finally, I advise those entrepreneurs that e-commerce is not to say that you have a little money casually, or that you can do it by borrowing some online loans. The water is too deep. Please enter cautiously.

Liu Tong | 40-year-old agent

Last year, I participated in a city promotion project called "pulse merchants circle" of a large Internet company in China, and became the agent of several cities. But in the end, the products of this project had very big problems, and I was cut with leeks. I have been running around in lawsuits all year this year, and the problem has not been solved until now.

In the first half of last year, the "pulse merchants circle" project team came to our city, claiming to be the staff of an Internet giant company and invited us to attend the meeting. At the presentation, they said that as long as they join as regional partners, the annual income can exceed 2 million. Our task is to push the land, set up a team to invite merchants to settle in the platform on the street, and promote the online payment of this giant.

To become a partner, you need to pay the agency fee first. I paid nearly 100 thousand to win several areas, and then I started to promote it. However, after the product of "pulse merchants circle" was launched, it was simply not available, and we found that the person who preached to us at that time was actually not an employee of this giant company, but an external agency, but this project did belong to this giant company, and there were some agreements between the giant and the agency. The propaganda at that time was very different from the real situation.

The product can’t be promoted, so I asked for a refund, but it was rejected. Later, more than 40 merchants from all over the country went to Beijing to defend their rights, but they didn’t get a formal response, so I sued.

At first, I sued in Beijing because the defendant’s address was in Beijing. I am usually in my hometown. I have to go to Beijing every time there is anything in the court, and it is difficult to go to Beijing every time I catch up with the epidemic this year. I have been back and forth six or seven times since the beginning of the year.

In addition to the transportation expenses for going back and forth to Beijing, there are also various costs such as material printing fees and attorney fees, which are all borne by myself. I’ve spent more than 10 thousand on the lawsuit.

From July last year to July this year, we fought this lawsuit for a whole year and finally lost. But I am still unwilling. I returned to my hometown in the second half of this year and sued the local court. I am still waiting for further notice from the court.

Zuo Ma | 33-year-old founder of Baker Media

In order to get back the final payment of 14,000 yuan from Party A, I have been urging for 16 months, but I still can’t get a penny after the collection in 2020.

Our team does outdoor photography, and the other party is a public figure in the running circle. We first met at the Zhangjiagang Marathon Business School Competition in 2017. I am the leader of the running group, and he is the executor and host of the event.

In August 2019, his company received the execution of a cross-country race. I contacted him as soon as I saw the news and asked if I could cooperate and give us the project of shooting and making a documentary about the event.

For such a big event, I quoted 35 thousand and was cut to 28 thousand. I think their company has undertaken many competitions, so in order to cooperate for a long time in the future, they did it at the cost price.

First of all, after I handed in a piece of my game record, the other party didn’t say a word. After a month, when I mentioned payment, he suggested amendments. After I unconditionally revised it several times, his colleagues urged me to send the original film quickly, but didn’t mention anything about the final payment. When I asked for money again, the other party said that I wanted to change the soundtrack, and finally submitted a film with the background music set by the other party.

Four months after the end of the project, he said that he was too busy recently to take care of this matter. As Party B, I can’t erase my face. Think, wait. At this time, during the epidemic, our entrepreneurial team that provides outdoor imaging services has almost no business.

In the second half of the epidemic, he gave me the reason that the company had not resumed work. But I learned from my colleagues that the salary of employees has dropped to more than 1000 yuan, and the finance is running.

In September, a whole year has passed since the end of the game, and the other party began to refuse to reply to WeChat and make phone calls. After I greeted him for two or three days in a row, he finally replied to me: the company’s business is recovering, so let’s understand each other.

Near the end of 2020, I asked for the account from WeChat again, and my colleagues in his company finally confirmed the final payment to me. I said it was 14,000 yuan, and the invoice had been issued for one year, but the other party continued to find an excuse to deduct the money, saying that it could only pay half. Is this a vegetable market to buy food? Deduction or bargaining? This time, I was completely angry. After I refused directly, I was kicked out of several group chats.

I have seen the highest level of default, not to mention that this person has been packaging his "public figure" through public relations. The contrast between them is really eye-popping. In fact, it is the first time for the other party to hold a cross-country race. In addition to the image of the race on the contract, we also helped to do some promotion and publicity work and docked the resources for the execution of the race. This result is really chilling.

I also realized that there was really no need to be polite. I gave a deadline and sought legal channels if I couldn’t pay the bill. As a result, it was found that in March this year, I, Party A and the company under his name, had been enforced by the court.

Now many people find me and find that many Party B have been cheated by this public figure. My idea now is that such companies and wonderful bosses must be made public, so as to avoid more Party B being cheated.

Zhang Chu | 28 years old Danke Apartment tenant

In May 2019, I learned about eggshells on the Internet. Just then, I wanted to move, so I downloaded the APP and took a look. The house decoration is simple, and the overall cost performance is quite high. For the same type of room, the rent in Guangzhou is about 1,600 yuan a month, but the eggshell has the activity of reducing the rent for 2.5 months after renting for one year. After calculation, the monthly rent is only over 1,300 yuan.

After seeing the room, I was quite satisfied, and I signed the contract soon. I’m not used to using loans, and I’m worried that it will affect my credit information, so I chose to pay the annual rent and pay the cash rent for one year at a time, so I can almost avoid the service management fee (the fee is equivalent to one month’s rent). In May this year, after living for one year, I found that eggshells still have preferential activities, so I renewed them for another year, and I still paid them every year.

At the end of October, the eggshell had an accident, and I didn’t take it seriously. It wasn’t until November 4 that the network was cut off, cleaning stopped, and the housekeeper couldn’t contact me, that I realized that the problem was bigger than I thought. The property has no right to cut off water and electricity, but the disconnection has a great influence. Although the original two roommates didn’t arrive at the lease, they moved out early because they couldn’t work without the internet. I lived like this for about 20 days, surfing the unstable network of my neighbors.

In mid-November, the landlord brought two people to the door, and I was the only one still present. She asked me to move out immediately these two days, acting like she was going to pick a lock to drive people away. I refused and said to go to the police station. But it’s far away. I made a lot of phone calls, including legal aid and 110, and the reply was: I’m in a legal position, and I hope we can solve it through private consultation.

I was the only one left, and I was too lazy to pester the landlord. In the end, I had to compromise and move away. Originally, I said I would move on Saturday, but as a result, the landlord was in a hurry to move all the furniture to a relative’s house for rent, so he took down my bed on Friday. The bed in the next room was too heavy to move, so she asked me to go to the next room for one night. Very embarrassed, to put it mildly, I felt homeless at that time.

I don’t have high requirements for the house. In order to save time, I found a shared one in the opposite community. The contract was cancelled on the eggshell these days, but there is still rent and deposit for the second half of the year, totaling about 9000 yuan. It is not known when it can be recovered.

At the end of this incident, the contradiction was transferred to the tenant and the landlord, and from beginning to end, my spearhead was only directed at the eggshell. Rent and even electricity and property fees, we actually gave the money to the eggshell, but the eggshell was not given to the landlord, but the landlord always wanted to recover the loss from the tenant.

The lesson I learned from this incident is that you can’t be greedy for cheap, and you don’t have to pay for renting a house every year.

Xu Feng | 27-year-old Internet company employee

Two years ago, I learned about a financial platform called "lazy investment" through a big financial V. Because I paid attention to this big V very early, I trusted him and thought that what he said and recommended should be reliable. I went online to check this lazy investment again, and I thought the platform was more formal, so I bought some regular financial management.

This is a P2P platform. The wealth management products are divided into 30 days, 60 days and 90 days, and the interest rate is about 9% or 10%. Generally, the platform will send me a text message when the products expire, and the principal and interest will be automatically deposited in the balance. Last June, I bought a 30,000-yuan 90-day wealth management, which was supposed to expire in September. As a result, I didn’t receive the text message in November. I logged on to the backstage and found it was over. The money didn’t arrive, and then I searched the news and found a lot of P2P storms. Suddenly I panicked.

There was no thunderstorm at the time of lazy investment, and the platform was still repaying, just waiting in line. Last November, the repayment queue was not until June, mine was due in September, and it was not my turn, but until now, the platform queue still stayed in June. During this period, the platform will pay back a little money every month, with dozens of dollars, but most of the time it is only a few dollars.

This year, I went to the lazy investment headquarters to defend my rights and wanted to find a statement from the company. As soon as I opened the elevator door, I saw two big men in black standing at the front desk, blocking the door and saying that they would make an appointment in advance. So I went home, made an appointment by phone, and went to the headquarters after another week. The second time I was received, I was taken into a conference room. The whole half-floor office is empty, and the lights are off. The other party explained that all employees were allowed to work at home because of the big fight for rights protection some time ago, but firmly denied that the company had run away.

There were two people on the other side, and they were very polite. After understanding my information, they explained to me in the background of the computer that my 30,000 yuan was divided into several loans, which were lent to several borrowers, including companies and individuals, but all of them were overdue. The biggest borrower was a company, which was applying for mortgage and had to mortgage the factory car to repay.

At that time, I realized that I lent the money to others through the P2P platform, not to the platform, so if the borrower doesn’t pay back the money, I can’t do anything. The platform can only collect money, and the platform can’t help the borrower pay back the money. Even if there is money in the platform account, it can’t give it to me.

In this way, it dragged on for a year, during which several pieces of repayment were received one after another, and Lazy Investment regularly updated the repayment progress through WeChat WeChat official account. It can be seen that the platform is trying to find a way to pay back the money, and there is no storm, just need to give them some time. However, from the end of September this year, the micro-signal of lazy investment stopped updating, and later the customer service couldn’t get through. At the end of November, the P2P platform was completely retired. This means that my money will not come back.

Xunli | 55-year-old grapefruit practicing user

I usually like to brush today’s headlines. Once I brushed an advertisement for practicing piano on the online musical instrument sparring platform grapefruit, I wanted to buy an online course for my 9-year-old granddaughter, left my number, and a sales contact will be made soon.

Before the epidemic, our grandparents were responsible for sending our granddaughter to practice piano offline, and now we are considering giving her an online class. Before double 11, the teacher in charge of grapefruit piano practice was still promoting the course discount to us. The original course of 6,800 yuan only needed 6,202 yuan, including 82 classes. Seeing that the promotion was quite strong, we paid the money.

I haven’t been able to buy a new course for a few classes. At the end of November, my mother said that the background login couldn’t go up. I was also puzzled. I thought it was a background fault, so I logged in from time to time and found that I couldn’t get up. I contacted the class teacher through WeChat and didn’t reply. I didn’t answer the voice.

I think, please, check online and see the news that grapefruit practiced piano and declared bankruptcy. Too many people have been fooled by this platform. Parents have organized some QQ and WeChat groups. There are more than 1,000 people in my QQ group, all of whom want to recover the loss of pre-paid tuition fees. Although everyone is in it, they can’t organize it.

I just want to ask, in the bankruptcy announcement, it is written that "the enterprise has been in a state of loss, and there has been a break in cash flow". The cash flow problem is not a day or two, right? double 11 is still promoting sales, and it went bankrupt without warning on November 30. Isn’t this a circle of money? Your simple announcement, our users’ money is ruined, without any compensation or explanation. Who dares to sign up for online training classes in such a mess?

Zhong Ming | 37 years old Internet practitioner

In 2016, I enrolled my children in the football class of Stonehenge touchdown. I studied for three or four years, and paid an annual fee of about 18,000 yuan, once a week.

In July and August of 2018, they launched a founding member business, paying 50,000 yuan in advance for the course fee, and can attend classes for five years. In addition to unlimited classes and free choice of campus, the school also said that this money can be regarded as an investment in the new campus, which can have certain income every year.

I voted at that time, but we have already paid the tuition in 2018, which is equivalent to attending classes for five years from 2019. In 2019, this institution began to have some situations, changing coaches frequently, and some people were inexperienced at first glance. Moreover, at the end of 2019, they started crazy marketing, and almost all of them began to promote winter training, summer competitions, and previous founding member services.

In February and March of this year, there were coaches interacting among parents, and there was no news after March. In the middle of several times, it was reported that classes would be resumed, and the boss also told the media that he had not run away, but no one had docked our parents, neither resumed classes nor refunded fees. By the beginning of September, parents began to pull the group of rights protection on a large scale, and found that the coaches who organized the courses had already withdrawn from the group.

I added five courses for the rights protection group alone, and another founding member group, with more than 200 people, which is equivalent to the founding membership fee of 10 million. When we wanted to sue, we discovered that the 50,000-yuan boulder we invested had been tampered with the contract long ago. It says that if there is any objection to the content, it needs to be arbitrated. As far as we know, the cost of arbitration is 18 thousand yuan, which is higher than that of direct prosecution. Many parents are worried that after arbitration, the money will not be returned and the loss will be even greater.

Dong Yu, the boss of Jushi touchdown, told the media that the reason for not resuming classes was that foreign teachers could not enter the country during the epidemic, but in fact, many trainings were accompanied by domestic coaches, and many foreign teachers were stranded in China because of the epidemic. A foreign teacher once joined our group and said that the company was finished, and the boss was a liar and didn’t pay the foreign teacher. Let’s find a way quickly. Moreover, many venues said that they had not received their venue fees since the beginning of the year, not because of the epidemic.

A screenshot of the WeChat conversation between Dong Yu and his employees shows that he said that his tactics disappeared, and then he had to choose the opportunity to restart. In fact, a new organization has emerged, which is related to him or his family. Isn’t this a golden cicada? There are many signs that they are the money of parents who have been planning for a long time, and the epidemic situation cannot be used as an umbrella for scammers.

This kind of incident damages the integrity of the whole society. I won’t believe in any form of prepayment in the future. The state has stipulated that I can only receive money for three months at most. In the future, I will try not to enroll in the training class, or pay the fee for no more than three months.

Lao Zhu | 40+ Partner of an investment institution

This project was recommended by a friend in the investment circle last year, just in time for the popularity of e-cigarettes, and everyone wanted a piece of it.

The team I invested in is mainly engaged in online sales of e-cigarettes. The products are relatively mature, but all resources are concentrated online. After the ban on e-cigarette online sales came out at the end of last year, all the sales channels of this brand were gone.

At this time, the problems of this team were exposed: first, the problems were not solved. Supposedly, after the problems appeared, they needed to give us feedback on the progress every day. As a result, investors were in a hurry and urged them to ask about the progress. Instead, they perfunctory me.

Second, they are suspected of exaggerating when they talk about financing with us. At that time, they said that they got internal news-domestic heated unburned cigarettes will soon occupy the domestic market, and there will be a blowout in the sales of heated unburned smoking sets in the future. As a result, domestic heated unburned cigarettes have not been listed yet. In addition, their team owners do online marketing of e-cigarettes, and team members do not have the ability to do offline channels. I thought of the risk of relying heavily on online at that time, but they always said that online is the future development direction of e-cigarettes. I believe all the cakes they drew for me.

Third, there is obvious breach of contract. Originally, according to the agreement, we injected capital, and they made industrial and commercial changes and transferred part of the equity to us. As a result, our funds have been transferred, and they have been shirking for various reasons and have not changed their equity.

Now, it seems that this story is definitely not just as simple as "the project was closed due to too much policy influence", but from the beginning, the "initial heart" of this team was more like chasing the wind and pulling money. Later, in order to give the LP an explanation, we filed a legal lawsuit, but fortunately we won.

With the experience of being cheated by this investment, I also learned a lesson. In the future, it will not be taken lightly because it is a project recommended by acquaintances, ignoring the best coordination and analysis of the enterprise. Moreover, when investigating an entrepreneurial project, it is necessary to give priority to the team. Without a well-communicated and United team, it is futile to have the best products and models.

Zhang Jiaming | 24 years old short video editor

I experienced several layoffs after graduating from college. All these experiences have something in common, that is, I was tricked into being a cheap labor force by a small company with no money or resources. In the end, when the project went wrong, I had to leave.

When I just graduated, I was introduced to an MCN organization by a friend. This organization only signed a few bloggers, but there has been no business cooperation and no money. Finally, at the end of the year, the whole company discussed it and decided to dissolve the project. Then the leader talked to me and suggested that I look for a job again. Years later, I found out that others, including bloggers who couldn’t make money, were still in the company, and only I was persuaded to quit.

Suddenly I lost my job and my life was very difficult. So after the Spring Festival, I forced myself to go back to Beijing in early February. As a result, I was dumbfounded. Few companies in Beijing resumed work, let alone recruited people. It took a month to find a company that was recruiting.

At that time, the people who interviewed me told me that they had a professional team, equipment and strong funds, and our directors could do whatever they wanted. On the second day, I probably knew all about this company. Their company actually does offline activities. The so-called professional team is the people who set up the stage and lighting, and the professional equipment is the lighting props used for these stage parties.

Before I went, they didn’t even know where to go. After I went, I decided on a few directions, and then I started to do it in a daze. In the end, "professional team, equipment and strong funds" became my own all-inclusive and even appeared. I think they are still hiring, and they can barely do it if they have the money.

As a result, the boss was particularly embarrassed. Instead of continuing to recruit people, he improved the KPI. I am very tired every day, and there is an office culture of overtime. If the boss doesn’t leave, the employees won’t leave, so I often work overtime until 10 o’clock in the evening for no reason. Almost a month later, the epidemic situation improved, and they began to take normal jobs, so I was persuaded to quit again. What’s particularly embarrassing is that I’m the only one leaving again.

The third one is the same routine. This is a small entertainment company, and there are only three artists in the company, which is very poor. However, the epidemic brought a short video. They wanted to develop to MCN, and signed a bunch of people with no special skills. We filmed them. At that time, there were only three people in charge of the whole team of short videos. One person was busy with other business of the company every day, the other was only responsible for the planning of one artist, and I was the only one from planning to filming and cutting to operation and release.

Two months later, the whole project didn’t improve, and the company canceled all the artists’ contracts. Finally, I was resigned.

Little Millie | 30+ Founder of Media Company

We have been doing large-scale video projects for several years and have never encountered such a situation. Our company won the bid for a project in June and July last year, which happened to be a promotional film for its alma mater. Although the price was relatively low, with a sense of pride that graduates contributed to the alma mater, I tried my best to push the project forward according to the standard process after winning the bid.

Unexpectedly, my alma mater, as my first party, not only showed unprofessionalism everywhere, but also cheated me firmly.

The first pit: mat endowment. At that time, we won the bid at the price of 180 thousand, and the contract said: 180 thousand paid in one lump sum. As a result, they told us only after winning the bid that it was not clearly written in the tender, and our team needed full advance. I was at a loss. If so, we wouldn’t have bid at all.

The second pit: not advancing according to the process. Before we shoot, we must ask Party A to confirm the script and creativity before shooting. However, the project docking person of my alma mater has always said that she is very busy and has no time to confirm with us. In November, the docking person suddenly told us that it was too late to shoot again. I said, the script is not confirmed, so we can’t start shooting. As a result, he said, anyway, you have to shoot all the colleges in our school, and your ideas will be added later. Since Party A asked for it, we went to shoot it.

For the first shoot, we put in 60,000 to 70,000 yuan. After the shoot, the docking person said, you cut a sample first, and I will show it to the leader. Because they didn’t communicate creativity with us, sure enough, their leaders were not satisfied.

We changed it until March, and the docking person said that the leader had changed. He ignored this matter and left me to another docking person. This new docking person made us change it until July, and finally set us up directly.

The third pit: induce us to "default" and not pay the full amount. The anniversary of my alma mater was in September, and we changed the film until nine days before the anniversary. The new docking person called me and asked us to give them all the materials, the edited project lines and all the special effects clips. Because the leaders sympathized with our hard work in different places, we didn’t have to send people to change the film in different places. They found another local person who could go to school to change the film every day, and we volunteered that the editing fee could be deducted from our total amount. However, she has been vague about the cost, saying only that it will be settled properly.

Out of respect for Party A’s decision, and in order to cooperate with them to complete the task faster and better, I sent the materials worth more than 200,000 yuan without receiving a penny. As a result, after the celebration of the school, she suddenly said that your film failed to pass the bidding review because you didn’t finish the promotional film in the end and could only pay 30%.

The pit is in this matter. If she said it might lead to this result, we will send editors to cooperate with them to revise it every day until the film is handed in. As a teacher of the school propaganda department, she is familiar with the process, and it is impossible not to know this result in advance.

I told the other party that we had finished writing the script and shooting, and all the materials were handed in, so we should settle the accounts according to the rules. Moreover, it is written in the contract that the losses caused by Party B’s repeated revisions due to the disagreement of Party A shall be borne by Party A, with additional production expenses. But they didn’t look at the contract at all. We put in more than 200,000 yuan for this project, and finally agreed to pay only 50% of our expenses. It has been more than a year now, and our cash loss is more than 100,000 yuan, which has not been recovered yet.

Feilu | 26-year-old front-end development engineer

This year, I suffered both layoffs and unpaid wages. If a person’s career development is compared to going to school, I have dropped out of school for a year this year and got nothing.

I started my job on August 19th last year, and I should have paid my salary on September 10th, but the manpower said that the company had difficulties, so I postponed it for half a month. As a result, by the end of September, it was said that it would be distributed together on October 10, and only 2000 yuan was distributed, saying that the rest would be distributed at the end of October.

At this time, I began to feel that something was wrong, but I thought with luck: Can I still not send it? I really didn’t send it. By November, I had the idea of leaving my job, but I thought again: the Chinese New Year will be celebrated in two months, so let’s talk about it after the Chinese New Year.

So it was dragged on until the Spring Festival, and the company talked to us about layoffs and asked us to take the initiative to leave. I told the manpower that we would come back after the year. I think I can have a good year by dragging my feet here and looking for a job myself. As a result, the person who agreed to leave voluntarily at that time made money during the New Year, but the three people who were dragging did not. Without money, the year will naturally be miserable.

It’s a coincidence that the epidemic appeared after the New Year. I went back to Hangzhou from my hometown early to look for a job, but I couldn’t find it at all. I can only live on this company’s 2000 yuan a month.

But living in a city like Hangzhou, 2000 yuan a month is not enough, and the rent alone is 1500 yuan. Every time I pay the rent, I feel that I am the poorest, the saddest and the most want to cry. It can be said that I can’t even afford to eat.

In addition to economic embarrassment, greater and more hidden harm is reflected in psychology.

My state at that time was very wrong, but because I didn’t have money, I didn’t pay my medical insurance, and I didn’t dare to go to the hospital. I searched the Internet for depression tests, and compared my performance, I found that I had some symptoms of depression, such as pessimism, crying, shortness of breath and so on.

After this experience, I still lack confidence. Now that I have found a new job, I’m always worried that I won’t be paid next month, and I’m afraid to fully devote myself to my work. I’m always afraid that if I invest first, there will be no return, which is blood loss.

Looking back, this company is shameless, but I feel so hurt for my own reasons. I am too hesitant. If I leave my job in the first month, I will only lose half a month’s salary. If I find a job with the same income level as before, I can save up to 200 thousand now and buy a house the year after next.

But now, counting the 60,000 yuan salary in arrears and the 40,000 I asked for from my family during this time, I am in debt of 100,000 yuan, and I have spent a year in youth, which is really not worth it.

Xiaoyu | 35-year-old traditional industry practitioner

I experienced the lowest point in my life in 2020.

Before 2015, I worked as a sales manager in Wuhan. Later, I came to Beijing with an income of over 10,000 yuan, and I also started a business in partnership with others. Before the epidemic, I was a minority shareholder of a travel agency. In March, affected by the epidemic, our travel agency closed down.

During the period of unemployment, I met a man on Aauto Quicker. He created a perfect image. I felt that I had met true love and stayed with him. Later, I found out that he used to make a lot of money in the media. Later, he was burdened with debts because of his youthful spirit. Under pressure, he began to become distorted. This man knows martial arts, has a tendency to violence, and also monitors my mobile phone, forcing me to broadcast live. If his performance is not in place, he will fight with his fists, and once the audience in the live broadcast room will call the police.

Afterwards, he also knew to admit his mistake and apologize, but he still did. Once a friend came to see me, and we talked in the car, so he called the police. At the gate of the police station, he also threatened me with my family and forbade me to tell the police about his beating me. When I got home, I wanted to break up with him. He didn’t agree. He said that all his difficulties were brought to him by me, and he asked me to pay the price and let me cut off my fingers or toes. He kept me kneeling, slapping me in the face, stabbing me with a needle, and not letting me cry. I felt a fear of death that night, but I could only bear it.

Before that, I had a little fantasy about him. I gave up completely that day, and I was thinking about how to escape. During the epidemic, he didn’t work and didn’t go out, so it was difficult to escape. Later, he found a job. I took advantage of his absence to move everything and went to Shenzhen the next day.

I suddenly disappeared, worried that he would find my family. I sent a message to tell him that I was gone, and I tore it for a long time. It ended with me giving him 30,000 yuan. Before he left, he had borrowed more than 30,000 yuan from me. In addition, all of them were borrowed by credit card or online loan. In the end, I owed more than 100,000 foreign debts.

Later, he stopped looking for me, and I went back to Beijing. After many twists and turns, I went to a construction company and had no money to rent a house. I stayed with a cousin. Get up at 6 o’clock every morning, take an hour and a half to work by car, drink porridge in the morning and eat steamed bread or steamed buns at noon. In the first month of work, I called 200 to 300 times a day to find customers until my landline exploded and my mobile phone number was blocked. Fortunately, this job later made me feel confident. In the third month, I signed a bill of 900,000 yuan, with a commission of more than 40,000 yuan. This month, I have participated in two large-scale projects.

I had a narrow escape this year, and experienced rough seas. This experience also made me understand human nature, but in my most difficult time, I found the direction of development and my mentality became better than ever. I won’t trust any man in the future. I will take the initiative in my own hands.

Yin Le | 38-year-old Chaolihai Sports Founder & Film Director

After four years of preparation for the film, the actors and the filming team were preparing to start the stalls, and the five investors suddenly withdrew collectively, just like an appointment.

I was originally in the film industry, and I have previously produced The Adventures of Li Xianji directed by Frant Gwo and Hello, Madman directed by Rao Xiaozhi. At the beginning of 2017, with the support of Jason Wu, I started Super Sports, a sports company, specializing in wrist fighting in China. Many people in the film industry don’t understand why I changed from a producer to a director and went to sports. In fact, I did this company just to make this wrist-fighting movie "Fighting Dad".

But the film dragged on for four years. In June this year, I started to make scripts, buy actors and talk about investment. Film companies, individual investors, brands, these companies are very frank. In fact, I have always felt vaguely insecure in my heart, because cooperation is being talked about, but signing a contract is very difficult.

However, because my film has been shelved for too long, considering that it can only be finished before the Spring Festival if it is turned on before New Year’s Day, in order to speed up the progress, I put some money into it and started it quickly. Although the investment agreement was not signed at that time, what I thought was that if money came in at any time, I would shoot at any time. Five companies could invest 12 million yuan in total, but as long as two or three companies came in, the film could be shot normally.

By November, the preparatory work was basically done. In mid-December, the actors and the filming team were all ready to start. Within 10 days, the cooperation of one family went wrong, and it changed to two, three and four. In the end, the most important partner also withdrew.

In any case, I didn’t expect that five investors, like an appointment, suddenly told me in various ways that "this project is not involved." What I can’t figure out is that these five families don’t know each other at all, and five independent things happened to me at the same time.

I am also thinking that there may be a theme problem, and everyone is not very at ease with the box office of domestic sports movies; There may be my own reasons. I promised not to take the director’s fee, screenwriter’s fee and producer’s fee, and I paid more than 200 thousand yuan in the early stage of the project, but I changed from a producer to a director, and everyone was worried about my strength. There may be reasons for the progress of the project, because of the epidemic, the startup time has been delayed again and again; There are also reasons for the big environment. This year, it is obvious that it is very difficult to talk about investment without a particularly big-name actor or director.

The movie, I’m sure I’ll keep shooting. It turns out that all these partners are zero, so I’ll start talking again. Not only because this kind of film is zero in China, but also because this film is important enough for me.

My father has been a film projectionist for 30 years. In his eyes, movies are lofty and filmmakers are respected. He hasn’t seen the movies I made before because he thinks, "Why did you make movies in your twenties?" Therefore, the setting of this film "Fighting Dad" is a very strong and deep father-son relationship, plus sports and inspiration. I hope my father will recognize me after watching this film.

* The title map and the pictures in the text are all from Pexels. At the request of interviewees, Wen Honghong, Chloe Wang, Xiaoyu, Nan Mu, Wang Lili, Gaoshan, Liu Tong, Zhang Chu, Xunli, Zhang Jiaming, Feilu, Little Millie, Jiu Le, Lao Zhu and Zhong Ming are pseudonyms.

How to ensure the implementation of this year’s goals and tasks? The State Council will start from three aspects.

  CCTV News:On May 29th, the State Council Press Office held a briefing. Sun Guojun, a member of the drafting group of the government work report and a member of the Party Group of the Research Office of the State Council, introduced the revision of the government work report and answered questions from reporters.

  Sun Guojun said that a good report should not only be drafted well, but also be effective. After the report is reviewed and approved, the next step is to implement it. Five months have passed this year, with only seven months left, and it is particularly arduous to grasp the implementation task. It can be said that every minute counts. In order to implement the report, the following measures will be taken:

  The first is to clarify the division of responsibilities at the first time. The State Council will hold an executive meeting as soon as possible to divide the work report of the government. The tasks and measures put forward in the report are decomposed item by item, and the lead departments, participating departments and time limit requirements are clearly defined, and they are required to take their respective responsibilities to ensure implementation. Don’t delay for a moment, that is, try your best to seize time and progress.

  The second is to introduce supporting operational policies in a timely manner. The main policy measures put forward in the report have been implemented in the previous study. The extension of the implementation period is automatic for policies such as tax reduction and fee reduction and loan repayment and interest. Some policies need to be detailed by the relevant departments, and they will be released as soon as possible. In the process of implementation, we should go deep into reality, grassroots and the masses, promptly promote the solution of practical difficulties and problems, adjust and improve policies according to changes in the situation, and ensure that the implementation effect of policies reaches expectations.

  The third is to strengthen supervision and supervision. The General Office of the State Council should establish a general ledger for the supervision of government work reports, conduct regular reconciliation and supervision, and organize and carry out the State Council’s general inspection, special inspection and special investigation to promote the effectiveness of all key tasks.